Experience

Independent Hotel Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Owner

  • 2012 - Present

  Independent hotel marketing offers a full range of marketing services, custom tailored to showcase the unique personality of your hotel, increase revenue and improve return on investment. From on-site collateral design to online reputation management and website design, Independent Hotel Marketing is the ONLY complete hotel marketing solution. Independent hotel marketing offers a full range of marketing services, custom tailored to showcase the unique personality of your hotel, increase revenue and improve return on investment. From on-site collateral design to online reputation management and website design, Independent Hotel Marketing is the ONLY complete hotel marketing solution.



StepStone Hospitality/74 State Hotel

• Albany, NY

• E-Commerce Manager / Senior Marketing Manager

  • 2012 - Present

  • Provided marketing to 7 hotels and 4 restaurants. • Managed and grew 74 State Hotel’s online presence across all platforms resulting in a 21.83% increase in website traffic in the 1st year. • Managed hotel websites, made regular updates and wrote seo optimized copy. • Search engine optimization for all Marriott brand hotels in StepStone Hospitality’s portfolio. • Created optimized email blasts and managed and grew e-mail marketing databases. • Designed all onsite collateral, as well as online and print ads. • Managed social media including Pinterest, LinkedIn, Google+, Facebook and Twitter. • Created monthly reports for web traffic, social media and pay per click campaigns. • Event planning. Show less



Mazzone Hospitality

• United States
• Hospitality
• 100 - 200 Employee

• Senior Marketing Manager

  • Mar 2014 - Jun 2015



Albany Symphony

• Albany, NY

• Development Specialist

  • 2010 - 2012

  • Implemented a highly targeted marketing plan which yielded a 10/1 ROI, resulting in a 40% increase in Annual Fund dollars and nearly double the number of Annual Fund donors. • Designed marketing collateral including a bi-annual 8 page newsletter, monthly e-mail campaigns, invitations and letters to solicit and steward the symphony’s highest donors. • Updated all 12 donor pages of AlbanySymphony.com on a monthly basis. • Planned events including the annual Conductor Circle celebration for top level donors and the after party at NYC’s Hearst Tower for the Symphony’s debut performance at Carnegie Hall. • Tracked every fundraising initiative and generated weekly revenue pacing reports and charts. • Was solely responsible for managing the donor database and producing reports. Show less



Rensselaer Polytechnic Institute

• United States
• Higher Education
• 700 & Above Employee

• Specialist

  • 2004 - 2010

  • Implemented a new strategy to drastically increase the level of personalized stewardship to donors across the country, resulting in a significant increase in the documented bequests. • Served as 1 of 4 coordinators for the 2009 United Way Campaign at Rensselaer. In this position we oversaw over 100 volunteers in a 2 week campaign that raised over $100,000. • Prepared, proofread and edited marketing materials, email blasts and correspondences. • Planned events including RPI’s annual planned giving thank you breakfast for donors. • Reported on prospects and revenue using the Advance database. • Provided exceptional customer service to the Institute’s top donors, volunteers and faculty. Show less