Experience

Vanderbilt University - Owen Graduate School of Management

• United States
• Higher Education
• 100 - 200 Employee

• Director, Master of Marketing Program

  • Sep 2019 - Present

  Foster growth of the Vanderbilt Master of Marketing program and support the educational and professional success of its students Collaborate to develop program vision, strategy and goals Serve as liaison between the program and students, the Owen school, Vanderbilt and beyondAttract and convert high-quality students through marketing initiatives and personal-scale counseling Build progressive improvement in student selectivityDrive strong enrollment yield of top-tier candidates Develop and implement high-touch enrollment, onboarding and orientation experiencesMaximize the student experience through mentoring, feedback and continuous improvementBuild lasting, supportive alumni relationshipsDefine annual budget and achieve program budget goalsAddress student concerns and advocate for fair treatment and appropriate resourcesSupport individual students in their unique learning and development experiences Show less

• Director of Admissions, Master of Marketing Program

  • Jan 2016 - Sep 2019

  Involved in all aspects of launching, planning, marketing and admissions for the Vanderbilt Master of Marketing (MMark) program. The MMark is the newest in Vanderbilt Owen's portfolio of professional programs for career launchers (joining Master of Accountancy, MS Finance and Accelerator).

• Senior Associate Director, MBA Admissions

  • Jan 2013 - Jan 2016

  • Counsel prospective MBA students throughout the admissions process to help them evaluate their options and make the best decisions, facilitating connection with students, faculty, staff and alumni.• Interview candidates, evaluate applicants, and serve as a member of the Vanderbilt MBA Admissions Committee.• Plan, organize and participate in multiple domestic recruiting events for prospective students.• Served as chair of the Owen Orientation Committee in 2015, and member of the committee for three years.• Serve as admissions liaison with Owen Marketing and Communications to produce and implement marketing strategies and tactics to increase number, quality and diversity of candidates to the Vanderbilt MBA program and maximize enrollment yield. Show less

• Senior Associate Director, Marketing and Communications

  • Mar 2005 - Jan 2013

  Plan, execute, manage and measure performance of Owen marketing and communications activities, including website, email marketing, print collateral, advertising, public relations and direct mail. Responsibilities include strategy, project management, editorial and art direction, vendor management and client service.



ENA (Education Networks of America)

• Marketing Communications Manager

  • Feb 2004 - Sep 2004

  Creation and execution of integrated marketing communication plans, including brand development, promotions, website, events, publications and case studies. Creation and execution of integrated marketing communication plans, including brand development, promotions, website, events, publications and case studies.



LEGO Serious Play

• Netherlands
• Professional Training and Coaching

• Manager, Business Development, Americas

  • Aug 2001 - Oct 2003

  Established and nurtured key alliances with consulting firms, managing relationships with 23 clients throughout North and South America for the LEGO Serious Play organizational development and strategic planning tools and processes. Established and nurtured key alliances with consulting firms, managing relationships with 23 clients throughout North and South America for the LEGO Serious Play organizational development and strategic planning tools and processes.



Smallbusiness.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Strategist

  • 2000 - 2001

  Developed strategic marketing and public relations initiatives and conducted competitive analysis for Internet knowledge management and community solutions firm. Developed strategic marketing and public relations initiatives and conducted competitive analysis for Internet knowledge management and community solutions firm.



Tennessee Farmers Cooperative

• United States
• Farming
• 100 - 200 Employee

• Advertising Coordinator

  • 1997 - 2000

  Developed and implemented corporate marketing and promotional activities, including market research, data analysis, sales promotions, catalogs, media placement, direct mail campaigns, corporate web and intranet sites for the state’s largest agricultural retail cooperative. Developed and implemented corporate marketing and promotional activities, including market research, data analysis, sales promotions, catalogs, media placement, direct mail campaigns, corporate web and intranet sites for the state’s largest agricultural retail cooperative.



Athlon Sports

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Managing Editor

  • 1994 - 1997

  Managed creative direction and production of the nation’s leading preseason sports annuals, including magazines, newsletters, handbooks and marketing collateral. Managed creative direction and production of the nation’s leading preseason sports annuals, including magazines, newsletters, handbooks and marketing collateral.