Experience

China Life Insurance (Overseas) Company Limited

• Hong Kong
• Insurance
• 200 - 300 Employee

• General Manager, Marketing Department

  • Jan 2015 - Present

  - Product marketing, corporate branding and public relations - Formulate and executive PR & brand strategies in line with company's and the Group's goals - Develop and formulate product positioning and distribution strategies - Plan and execute effective marketing tactics to support various sales channels in meeting business goals and sales targets - Identify market opportunities, based on market research and customer segmentation - Build, measure and manage brand equity Show less



The Prudential Assurance Co. Ltd.

• Senior Manager, Product Marketing & Advertising

  • 2006 - Jan 2015

  - Brand building - Product advertising - Product marketing - Sales and marketing campaigns to support sales channels in meeting business goals - Brand building - Product advertising - Product marketing - Sales and marketing campaigns to support sales channels in meeting business goals


Citi
• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee
• Marketing Manager - CitiGold

  • 2005 - 2006

The Bank of East Asia, Limited
• United States
• Banking
• 1 - 100 Employee
• Sales Planning Manager

  • Feb 2003 - Aug 2005