Experience

Council of Independent Colleges

• United States
• Higher Education
• 1 - 100 Employee

• Designer and Visual Media Specialist

  • Dec 2022 - Present

  Washington DC



Shenandoah University

• United States
• Higher Education
• 700 & Above Employee

• Director of Creative Services

  • Aug 2020 - Dec 2022

  Winchester, Virginia, United States Leads and manages a team of photographers, video producers and graphic designers within the office of Marketing and Communications — I not only lead the team but I also produce and design a high volume of creative assets within the department. Assets include but are not limited to print, editorial, social, digital, photography, video, merchandise, and other media. Develop creative content in collaboration with my team with goal-focused marketing — translating University objectives into… Show more Leads and manages a team of photographers, video producers and graphic designers within the office of Marketing and Communications — I not only lead the team but I also produce and design a high volume of creative assets within the department. Assets include but are not limited to print, editorial, social, digital, photography, video, merchandise, and other media. Develop creative content in collaboration with my team with goal-focused marketing — translating University objectives into on-brand deliverables. Manages the overall creative request process for the team from concept to completion for multichannel platforms ensuring all creative projects are delivered on time and on budget utilizing Wrike as our project management software. Creative thinker and storyteller with the ability to pivot quickly offering new solutions, and problem-solving as needed in a fast-paced environment. Expertise and demonstrated ability in design fundamentals, and digital market trends. Proven understanding of brand architecture, brand identity, brand positioning, social media trends, and other digital communications approaches. Proven ability to motivate, engage and work collaboratively across teams and departments. Proven mentor, including strong ability to provide clear creative direction and helpful feedback. Proven presentation skills and communication abilities; capable of representing the creative team and its work to University partners. Show less



Gentle Harvest

• United States
• Food & Beverages

• Design Director & Brand Marketing Manager

  • Jul 2019 - Aug 2020

  Washington D.C. Metro Area • Development, ideation, design and execution of all creative strategies and campaigns across all channels while maintaining brand consistency for each division. Six brands included Gentle Harvest (retail sector), Hunter’s Head Tavern (restaurant), MeatMe Pet Food (new product development), Ayrshire Farm, Gentle Harvest Custom Processing & Locke's Mill Grains. • E-commerce management experience utilizing Shopify and squarespace.com, responsible for creating an optimal online brand and… Show more • Development, ideation, design and execution of all creative strategies and campaigns across all channels while maintaining brand consistency for each division. Six brands included Gentle Harvest (retail sector), Hunter’s Head Tavern (restaurant), MeatMe Pet Food (new product development), Ayrshire Farm, Gentle Harvest Custom Processing & Locke's Mill Grains. • E-commerce management experience utilizing Shopify and squarespace.com, responsible for creating an optimal online brand and customer experience and driving e-commerce sales, while supporting integrated marketing plans. • Acquisition of new customers and retention of existing customers through varied executions including creation of graphic design solutions for all print, social media, video, digital, experiential. • Developed creative designs in collaboration with paid, earned and owned channel leaders including email marketing for lead generation, advertising, website maintenance & design, events. • Measure and report campaign and event successes with monthly analytic content performance. • Organize customer facing promotional events, demos, classes, trade shows & festivals for all brands. • Created and maintained content calendar, experimenting with a variety of organic & paid acquistion channels. • Development, execution and implementation of photography and messaging across all branded media platforms including Instagram, Facebook, Twitter. • Redesign & relaunch of MeatMe Pet Food Brand, including retail product development, new package design, marketing collateral, trade show booth design & implementation. • Develop in-restaurant campaigns, promotions & events for Hunter’s Head Tavern, including recent website redesign, printed collateral design including menus, restaurant signage. • Creating and maintaining retail and sales support tools to increase brand awareness. Show less



Long & Foster Companies

• United States
• Real Estate
• 700 & Above Employee

• Freelance Art Director

  • Dec 2018 - Jul 2019

  Washington D.C. Metro Area • Creation and design of marketing collateral for multi-million dollar real estate properties in addition to other marketing related assignments including prop styling and on site photo art direction. • Develop content from orginal design concept for luxury property listings (flyers, brochures, website pages, proposals). • Write asset and location descriptions, local area informational pieces and more. • Develop and format existing maps, floor plans, stacking plans, and aerials to be… Show more • Creation and design of marketing collateral for multi-million dollar real estate properties in addition to other marketing related assignments including prop styling and on site photo art direction. • Develop content from orginal design concept for luxury property listings (flyers, brochures, website pages, proposals). • Write asset and location descriptions, local area informational pieces and more. • Develop and format existing maps, floor plans, stacking plans, and aerials to be used in marketing materials. • Coordinate among internal team, corporate department, and outside vendors in efficiently rolling out listings and corresponding marketing material. • Multitask between multiple production calendars and project timelines simultaneously. • Maintain project files (collateral materials, budgets, schedules) on server with a high level of attention to detail. Show less



Sirona Fine Art

• United States
• Artists and Writers

• Art Director and Fine Art Gallery Management

  • Sep 2013 - Dec 2018

  • Established and designed brand identity for gallery Sirona Fine Art (includes logo as well as all printed and digital promotional materials, website, advertisements, catalogs, signage). • Responsible for overseeing all creative direction and design for social ad campaigns. • Managed social media marketing campaigns and day-to-day activities including: • Curating relevant content to reach the company’s ideal customers. • Created, curated, and managed all published… Show more • Established and designed brand identity for gallery Sirona Fine Art (includes logo as well as all printed and digital promotional materials, website, advertisements, catalogs, signage). • Responsible for overseeing all creative direction and design for social ad campaigns. • Managed social media marketing campaigns and day-to-day activities including: • Curating relevant content to reach the company’s ideal customers. • Created, curated, and managed all published visual content (images, video). • Produced all special events for Sirona Fine Art, which includes all artist openings, public and private gallery events, including art fairs Show less



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Freelance Art Director

  • Jan 2013 - Sep 2013



All You Magazine, Time Inc.

• Art Director

  • May 2011 - Jan 2013



Essence Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Design Director, Marketing

  • Aug 2010 - May 2011

  Collaborated with marketing team of designers, copywriters, integrated marketing managers, and sales management to create new concepts and designs for the brand and for advertising clients. Work included comps, ads and advertorials, logos, event design/signage, and power point presentations.



Hearst

• United States
• Media Production
• 700 & Above Employee

• Freelance Art Director, Special Projects

  • Jan 2009 - Aug 2010



Marie Claire

• Book and Periodical Publishing
• 300 - 400 Employee

• Freelance Design

  • Nov 2008 - Jan 2009



CosmoGirl and CosmoGirl Prom Magazine

• Associate Art Director

  • Jul 2008 - Oct 2008



Quick & Simple Magazine

• Art Director

  • Mar 2005 - Jul 2008

  · Established and launched new women's weekly publication for Hearst Corporation. · Responsible for art direction and design of editorial-well, covers, departments, and features while working closely with Creative Director, Edit & Photo staff to conceptualize story presentation. · Oversee and attend in-house digital studio shoots as well location shoots. · Active in pre and post production. Supply retouch direction while color correcting proofs with Production Manager &… Show more · Established and launched new women's weekly publication for Hearst Corporation. · Responsible for art direction and design of editorial-well, covers, departments, and features while working closely with Creative Director, Edit & Photo staff to conceptualize story presentation. · Oversee and attend in-house digital studio shoots as well location shoots. · Active in pre and post production. Supply retouch direction while color correcting proofs with Production Manager & Digital Imaging staff prior to sending pages to print. · Handle overall department management, including employee supervision, evaluation and distribution of work and scheduling for department of 3 full time and two freelance employees. Show less



SmartMoney Magazine

• Art Director

  • Apr 2004 - Apr 2005



Bauer Publishing

• Deputy Art Director, First for Women

  • Sep 2003 - Apr 2004



Forbes

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Art Director

  • Apr 1997 - Sep 2003