Experience

Login Business Lounge
• United Kingdom
• Hospitality
• 1 - 100 Employee
• Marketing Manager

  • Apr 2021 - Present


projectfive

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2016 - Present

  The focus of my role is two-fold: 1. To implement and execute a successful marketing strategy and plan, which supports business growth by building on our core brand values: be helpful, be friendly and stand out. 2. To develop brand awareness through an integrated social media strategy, PR, networking events and by providing useful and relevant content through our website and blog. Responsibilities include: • Develop marketing strategy and marketing plan • Develop in-house brand guidelines • Social Media Management (Twitter, Facebook, Instagram, LinkedIn and YouTube) • SEO • PPC Advertising • Website Maintenance • Blogging • Using Google Analytics to measure online ROI • Market research and developing strategies to engage with key targets • Developing content and assisting with the production of ‘How to’ videos for YouTube channel Achievements: • Project-managed company website re-design: developing the sitemap, creating fresh content, SEO, blog re-design, liaising with web design team, working to budget and deadline. • Managed a business networking/community event, driving awareness and momentum using social media.



Pampered Chef

• United States
• Food and Beverage Retail
• 700 & Above Employee

• Marketing Communications Executive

  • Oct 2008 - Dec 2015

  Creative and adaptive Marketing Communications Executive with excellent communication skills. I have a proven track record of translating business objectives into relatable messaging that drives results. As Marketing & Communications Executive, my primary responsibility is to ensure there is a consistent voice and messaging across all communication pieces (digital, print and social media), both internally and consumer-facing, to promote our brand and support business growth. PLANNING Develop and execute marketing plans that implement corporate strategies and achieve sales, recruiting and other business targets. MARKETING COMMUNICATIONS Manage marketing communications strategies in cooperation with the Chicago home office that adhere to brand guidelines, yet speak to local markets. * Editorial management and copy writing of monthly magazine (print). * Editor of fortnightly digital newsletter. * Project management of seasonal changeover materials. * Producing quarterly marketing guides to support business growth (Adobe InDesign CS6). * Experience of working with cause related marketing campaigns to support corporate charities. * Copy writer and proof-reader of all B2B abd B2C material.


McGraw-Hill Higher Education
• United States
• Education Administration Programs
• 1 - 100 Employee
• Product Marketing Manager

  • Jul 2005 - Oct 2008

Saga Holidays
• Travel Arrangements
• 100 - 200 Employee
• Product Manager

  • 2003 - 2005