Experience

Freedom Finance Ltd

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head of Customer Lifetime Value

  • Jun 2021 - Present



The New World Trading Company

• United Kingdom
• Hospitality
• 200 - 300 Employee

• Head of Communications

  • Sep 2020 - Jun 2021



N Brown Group

• Retail
• 700 & Above Employee

• CRM Manager, SimplyBe

  • Feb 2019 - Mar 2020

  To create and own the customer centric, data driven CRM strategy for the SimplyBe Brand UK and InternationallyTo work in partnership with the planning team to derive & execute individual marketing campaigns across email, digital & paper channels ensuring the retention of established customers and the repeat orders of newTo use data analysis to improve the relationship with customers specifically focusing on retention and ultimately driving sales growth & enhancing the customers overall experience

• International Marketing Manager

  • Jan 2014 - Feb 2019

  CRM Management role with an international remit demonstrating growth of +32% over a 4yr period, generating over 400,000 New customersTrading primarily within the USA but also across 201 countries worldwide via Global-E, touchpoints were primarily online but also involved offline (paper) communications within the USA & IrelandLead the team that oversaw the distribution of 8 campaign emails per week, 6.1m individual sends per month as well as the setting up and running of 10 auto programmes with around 115k distributions per monthSuccessfully re-branded Marisota into JD Williams with no discernable decline in file performanceRan the cross functional project group (Non-IT) that oversaw the web platform transition from Venda to Hybris and its associated challengesManaged the relationship with the Third Party Credit provider (Comenity Bank, USA)

• Marketing Manager - Ireland

  • 2013 - Feb 2019

  Delivering sustainable growth within one of NBrowns most profitable BrandsOver this period the business revenue grew +19%, total customer base +23%Leading the UK team whilst forging and sustaining a very close working relationship with Dublin Head OfficeDigital transformation removing paper, encouraging digital participation within a more mature / traditional audienceRole expanded into wider International remit after 1 year

• Marketing Manager JD Williams

  • 2010 - 2013

  Accountable for annual budgets of c£35m (62% of the total) the retained file delivered c£300m per year accepted demand Over this period the business revenue grew +2% on a flat spend profile

• Brand Manager - JD Williams

  • 2007 - 2010

  Researched the marketplace to determine where the JD Williams product fitted into the Mature market placeAdapted the brand strategy for the Mature target market, developing large-scale marketing strategies for print media Built out long range plans and customer projections with building blocks for long term growth

• Marketing Manager

  • 1998 - 2007

  Fashion World Brand: Sucessfully merging multiple brands into 1 which still trades todayTraditional Brands: Sucessfully brought a new brand to market to challenge the mature M&S customer baseBy 2014 spend levels were £4.2m to generate £18m revenue from a standing start investment of £100kMerged purchased businesses into existing Brands