Suzanne Magnuson

Social Media Manager/Travel Editor at Splash Magazines Worldwide
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Contact Information
us****@****om
(386) 825-5501
Location
Crystal Lake, Illinois, United States, US

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5.0

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LinkedIn User

Suzanne punches out copy at lightening speed. As a designer, I relied on her to give me content well ahead of schedule even though she carries one of the largest workloads among writers. When I was a junior designer/copywriter, she was even willing to take on some of my writing assignments to lighten my load and make sure our team met deadline expectations. Suzanne’s concern for the well-being of her team members left a lasting impression on me. Suzanne also is a walking encyclopedia, the go-to person for historical and pop-culture facts. I appreciate her passion for creating better content paired with a practical knowledge of budget limitations, marketing data and past test results. She openly shares ideas and suggestions for the betterment of our advertising and The Bradford Exchange.

Barbara Keer

Splash Magazines Worldwide has been fortunate in having Suzanne Magnuson as a journalist. She has contributed her many skills, energy and enthusiasm to upgrading many aspects of the magazine. With her foresight and leadership, the social media presence has improved steadily and quickly. She has also been instrumental in assisting the newly developed Ad Team in finalizing the rate card. She has offered her time and skill in training other journalists in social media skills and motivated them to begin and continue participating in using social media techniques. Her guidance in terms of topics that should be acted on has been a very positive contribution, as well. Especially noteworthy are the skills she has exhibited as Social Media Manager and the great articles she has contributed as a journalist, which can be viewed here: http://www.lasplash.com/user/74959-Suzanne_Magnuson/articles

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Credentials

  • Creating a Communications Strategy
    LinkedIn
    May, 2022
    - Nov, 2024
  • Content Creation: Strategy and Tools
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Marketing: Copywriting for Social Media
    LinkedIn
    Apr, 2022
    - Nov, 2024

Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Social Media Manager/Travel Editor
      • Aug 2015 - Present

      Social Media Manager/Reporter Splash Magazines Worldwide August 2015 – Present (1 year)Greater Chicago Area Pens in-depth articles including travel, (hotels, restaurants, tours, venues, etc.), theatrical reviews, product reviews and more. Leads the Travel Team. Assists in coordination of social media content postings by network of Splash journalists as well as defining standards, best practices, automation and strategy. Platforms include: Facebook, Twitter, Instagram, Pinterest. Automation software includes HootSuite, Sendible and Hubspot. Efforts have lead to exponential organic growth in several platforms. Show less

    • Manufacturing
    • 300 - 400 Employee
    • Senior Copywriter
      • Apr 2012 - Present

      Copy creation of marketing materials and plans for the largest collectibles company in the U.S. Content editor for copy-driven products. Clients include: The Bradford Exchange Mint, The Bradford Exchange. •Perform extensive competitive market research and analysis and develop new product concepts•Create or coordinate creation of editorial content for products•Vendor and freelance management•Craft concepts and copy for DR print advertising for all major markets •Create brochures, letters, scripts, collateral sales, and all other marketing materials •Collaborate with product designers, license holders, vendors, and fine artists to best represent niche market products to elite audiences •Oversee licenses and compliance. Show less

    • Marketer
      • Aug 2008 - Mar 2012

      Marketer for the Collectibles Division.

    • Senior Copywriter
      • 2000 - Jul 2010

      Manage creative projects from initial discussions to final lettershop. Clients include: Ardleigh Elliott, Bradford Editions, and Hawthorne Village.• Craft DR print advertising for all major markets generating 32MM+ in revenue • Create concepts, copy, and conceptual designs for DM packages• Create brochures, letters, scripts, collateral sales, and all other marketing materials • Collaborate with product designers, license holders, vendors, and fine artists to best represent niche market products to elite audiences. • Perform extensive competitive market research and analysis and develop new product concepts. • Oversee licenses and compliance. Show less

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Specialist, R&D Magazine
      • 1997 - 2000

      Broad range of responsibilities included project management, event planning and creation of marketing materials for technical trade publications and select technical clients covering research and development in high-tech industries. Clients included: R&D and Drug Discovery & Development Magazines, Square D., SRI International, Gilson, Inc., Cahn Instruments, Swagelok, Kelly Scientific Resources, Hewlett-Packard, MDC Broad range of responsibilities included project management, event planning and creation of marketing materials for technical trade publications and select technical clients covering research and development in high-tech industries. Clients included: R&D and Drug Discovery & Development Magazines, Square D., SRI International, Gilson, Inc., Cahn Instruments, Swagelok, Kelly Scientific Resources, Hewlett-Packard, MDC

    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • 1994 - 1997

      Responsible for concepts, marketing positioning, and overall success for a wide range of advertising and marketing vehicles. Clients included: White Hen Pantry, Tellabs, Pitney-Bowes, The Baby’s Room, Danka, Burger King, NOVUS Services, CDW, Northwestern University, LaSalle National Bank Responsible for concepts, marketing positioning, and overall success for a wide range of advertising and marketing vehicles. Clients included: White Hen Pantry, Tellabs, Pitney-Bowes, The Baby’s Room, Danka, Burger King, NOVUS Services, CDW, Northwestern University, LaSalle National Bank

    • Classroom Teacher
      • 1989 - 1992

      Worked as full-time or part-time classroom teacher for various school districts in Michigan and Ohio. Worked as full-time or part-time classroom teacher for various school districts in Michigan and Ohio.

Education

  • Lake Forest Graduate School of Management
    MBA, Generalist
    2005 - 2008
  • Michigan State University
    MA, English
    1992 - 1993
  • Michigan State University
    Bachelor of Arts (M.A.), English and History Education
    1985 - 1989

Community

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