Suzanne Lifgren
Marketing Manager at The Summit Foundation- Claim this Profile
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Bio
Credentials
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Pay Per Click(PPC)
Purdue UniversityNov, 2021- Nov, 2024 -
Web Analytics
Purdue UniversityNov, 2021- Nov, 2024 -
PG DM - Fundamentals of Digital Marketing and SEO
Digital Marketing SimplilearnOct, 2021- Nov, 2024
Experience
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The Summit Foundation
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Marketing Manager
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Sep 2022 - Present
The Summit Foundation has been the trusted partner of the Summit County Community providing leadership and resources to assist local working families, resolve critical community issues and preserve the quality of life we all enjoy in our beautiful mountains, thanks to the generosity of our caring donors. The Summit Foundation has been the trusted partner of the Summit County Community providing leadership and resources to assist local working families, resolve critical community issues and preserve the quality of life we all enjoy in our beautiful mountains, thanks to the generosity of our caring donors.
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Life with a Grin Marketing
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Fayetteville, Pennsylvania, United States
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Independent Contractor
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Nov 2019 - Present
Helping businesses update their strategic marketing plans. Analysis, Rewrite and Reimagine websites for stronger ROAS and SEO Develop low maintenance Social campaigns for stronger brand affinity Implement Cloud and Web based solutions to enable remote office capabilities Helping businesses update their strategic marketing plans. Analysis, Rewrite and Reimagine websites for stronger ROAS and SEO Develop low maintenance Social campaigns for stronger brand affinity Implement Cloud and Web based solutions to enable remote office capabilities
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Breckenridge Tourism Office
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United States
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Travel Arrangements
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1 - 100 Employee
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Director of Community Affairs and Services
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Mar 2017 - Nov 2019
Develop and implement a communication strategy to gain support and advocacy from the local community in alignment with the Tourism office objectives. • Led and supported coordination of economic and community development strategies and focused on locally established initiatives. • Stayed abreast of all local business development, laws, and regulations impacting company operations. • Fostered positive relationships with key business journalists in national and trade publications. • Developed new businesses programs to integrate the community into the Town and Tourism office sustainable tourism growth strategy. • Research, data design and reporting of community input survey to create a baseline and measurement of future progress. • Prepared RFP and RFQ responses for new business pitches and presentations. • Reviewed marketing materials and documents for brand accuracy and trending design. • Management of highly productive 7 person team
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Centura Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Marketing Manager
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Oct 2015 - Mar 2017
Regional marketing and communication for Mountain division of, including St. Anthony Summit Medical Center, CHPG- High Country Healthcare, Avon Emergency and Urgent Care, and St.Vincent's General Hospital. • Collaborated across Centura Health and service lines to achieve corporate goals and initiatives. • Developed strategic marketing plans and reported progress and ROI quarterly with executive leadership. • Contributed expertise to multiple committees to enhance outreach and branding strategies. • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes. • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. • Drove marketing efforts by orchestrating direct an digital advertising campaigns. • Recruited and hired experienced contractors to complete projects on time and within budget requirements. • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns. • Oversaw preparation of marketing copy, images, videos, emails and other collateral
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MyAdvice
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United States
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Advertising Services
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1 - 100 Employee
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Customer Success Manager
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May 2015 - Oct 2015
Account Management Advocate for a 90 BOB worth $800K Design, Develop and Coordinate Strategic online plans that include: Wordpress design Social Media Blogs SEO Pay Per Click Backlink Media Strategy Account Management Advocate for a 90 BOB worth $800K Design, Develop and Coordinate Strategic online plans that include: Wordpress design Social Media Blogs SEO Pay Per Click Backlink Media Strategy
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Suzanne Lifgren
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Park City, Utah, United States
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Independent Contractor
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Oct 2013 - Oct 2015
Park City Live - Corporate Events and Sundance Activation for Billboard Taulia. - Trigger Email A/B and Global Strategies Creative Services Inc. - Account Management, Sales, Website Creation and management Park City Live - Corporate Events and Sundance Activation for Billboard Taulia. - Trigger Email A/B and Global Strategies Creative Services Inc. - Account Management, Sales, Website Creation and management
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Town of Frisco
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United States
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Government Administration
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1 - 100 Employee
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Marketing Director
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Jun 2010 - Sep 2013
Designed strategic marketing plans to achieve increased awareness, visitation and positive economic growth for 3 years. Developed comprehensive campaigns that used multiple platforms to attract the right audience. Derived and presented a $1.6M budget in alignment with the mission vision and values of the Town. Recruited and developed staff to fit the business cultural resulting in an engaged workforce with outstanding output.
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Events Manager
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Feb 2005 - Jun 2010
Developed, managed and produced a full calendar of events to appeal to the target demographic. Effectively communicated and organized sponsors, vendors, entertainment and outside agencies to produce memorable events. Designed and mounted festivals to attract visitors while ensuring that electrical, fire, and health department standards were addressed.
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Breckenridge Lodging and Hospitality
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Breckenridge, Colorado
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Sales Manager
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Nov 2006 - Feb 2008
Exceeded quarterly goals for room nights and revenue generation for 5 consecutive quarters. Formatted sales presentation to increase conversion of phone sales.. Exceeded quarterly goals for room nights and revenue generation for 5 consecutive quarters. Formatted sales presentation to increase conversion of phone sales..
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Breckenridge Festival of Film
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Breckenridge, Colorado
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Director
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Oct 2000 - 2003
Led the operation and production of a 4 day multiple venue film festival to drive awareness, visitation and add cultural value. Recruited and organized thirteen member working board and 200 volunteers to achieve the goals of a 10 member executive board. Sold sponsorships and wrote grants to achieve revenue goals and meet operational expenses. Led the operation and production of a 4 day multiple venue film festival to drive awareness, visitation and add cultural value. Recruited and organized thirteen member working board and 200 volunteers to achieve the goals of a 10 member executive board. Sold sponsorships and wrote grants to achieve revenue goals and meet operational expenses.
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Education
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2021 - 2022
Purdue Office of Professional Practice
Digital Marketing -
1990 - 1995
California State University-Northridge
Bachelor of Science (BS), Exercise Physiology
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