Suzanne Lee
Vice President, Marketing and Communications at Education Market Experts, Inc.- Claim this Profile
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Bio
Susanne Baker
Suzanne is one of the most energetic, enthusiastic professionals I have had the pleasure of working with. She always has the best interest of the organization foremost in her mind. She is also one of the most sincere and kind-hearted individuals I have known. She is a gem!
Susanne Baker
Suzanne is one of the most energetic, enthusiastic professionals I have had the pleasure of working with. She always has the best interest of the organization foremost in her mind. She is also one of the most sincere and kind-hearted individuals I have known. She is a gem!
Susanne Baker
Suzanne is one of the most energetic, enthusiastic professionals I have had the pleasure of working with. She always has the best interest of the organization foremost in her mind. She is also one of the most sincere and kind-hearted individuals I have known. She is a gem!
Susanne Baker
Suzanne is one of the most energetic, enthusiastic professionals I have had the pleasure of working with. She always has the best interest of the organization foremost in her mind. She is also one of the most sincere and kind-hearted individuals I have known. She is a gem!
Credentials
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Certified Digital Marketing Professional
Digital Marketing InstituteJan, 2022- Nov, 2024 -
SEO: Keyword Strategy
LinkedInSep, 2020- Nov, 2024 -
Writing with Flair: How to Become an Exceptional Writer
LinkedInSep, 2020- Nov, 2024 -
Project Management Foundations
LinkedInMay, 2020- Nov, 2024 -
Marketing Communications
LinkedInApr, 2020- Nov, 2024 -
Content Marketing: Videos
LinkedInMar, 2020- Nov, 2024
Experience
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Education Market Experts, Inc.
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United States
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Education Administration Programs
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1 - 100 Employee
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Vice President, Marketing and Communications
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Apr 2022 - Present
Client Marketing and Sales - Strategy and Execution• Provide comprehensive client marketing and communications strategy to increase brand awareness, drive qualified leads, and increase client revenue• Execute on marketing strategies and tactics by either working with client's internal team or facilitating execution through EME. This includes: content creation and curation, full-service email marketing, and additional inbound and outbound marketing tactics, such as website concepting, design, and optimization; paid advertising (Google, social media); print and direct mail; sponsorships, event marketing and outreach; social media outreach; SEO optimization; development of lead magnets and related content; • Execute on communications projects and initiatives such as press releases, media kits, and media outreach and follow-up• Coordinate with client sales teams to ensure alignment between sales and marketing• Facilitate additional sales training where necessary• Coordinate CRM build and integration with sales and marketing software• Provide regular insights into trends relating to education, sales, funding, marketing, and communications• Provide general client management and coordination• Design and deliver regular reports and dashboards of overall marketing, communications, and sales campaigns to inform client leadership of key metrics and performance Internal Marketing and Sales - Strategy and Execution• Develop and execute internal agency marketing communications strategies and tactics• Develop and execute internal reseller strategies and tactics• Assist with sales and outreach efforts in an effort to retain existing clients and retain new clients• Coordinate with sales team to bring in new agency business• Manage local and national event logistics Internal Marketing Operations Support• Develop a variety of internal process and operational support to streamline processes Show less
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Marketing and Communications Director
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Sep 2020 - Apr 2022
Client Marketing and Sales - Strategy and Execution• Assisted in the development of client marketing and communications strategy to increase brand awareness, drive qualified leads, and increase client revenue• Executed on marketing strategies and tactics by either working with client's internal team or facilitating execution through EME. This included: content creation and curation, email marketing, and additional inbound and outbound marketing tactics, such as website concepting, design, and optimization; paid advertising (Google, social media); print and direct mail; social media outreach; SEO optimization; development of lead magnets and related content, and more• Coordinated with client sales teams to ensure alignment between sales and marketing• Facilitated additional sales training where necessary• Provided regular insights into trends relating to education, sales, funding, marketing, and communications• Provided general client management and coordination• Delivered reports detailing overall marketing, communications, and sales campaigns to inform client leadership of key metrics and performance Internal Marketing and Sales - Strategy and Execution• Assisted with sales and outreach efforts in an effort to retain existing clients and retain new clients• Coordinated with sales team to bring in new agency business Internal Marketing Operations Support• Worked to streamline internal processes Show less
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Teacher Created Materials
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Director Of Event Management
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Jan 2020 - May 2020
• Managed all logistics related to key customer events, such as Customer Advisory Boards and global trade shows.• Managed all logistics related to key employee-facing events, such as National Sales Meetings.• Identified and managed community-facing events to raise brand awareness and fulfill TCM’s mission and vision.• Collaborated internally with leadership across the organization to drive internal support, awareness, and efficiencies.• Provided strategic direction and execution of industry trade shows across all sales channels; recommended participation, events, and sessions; evaluated new conferences; and measured overall trade show success. • Cultivated meaningful relationships across all audiences to provide a positive image of TCM.• Developed related budget and maintained oversight over costs to achieve specific profitability goals. • Drove coordination, consistency, quality, and cost effectiveness in the event planning process and with all deliverables. Show less
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Sales Consultant
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Jul 2019 - Jan 2020
• Managed a sales territory that encompassed over 80 school districts in North Los Angeles, Ventura, Santa Barbara, and San Luis Obispo Counties. • Researched and pursued various funding opportunities in my respective territory to maximize sales.• Created new relationships and built upon existing relationships with key contacts across school districts to drive sales.• Conducted effective discovery to uncover true customer needs and provided the most effective solution.
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Marketing Campaign Manager, Direct-to-School
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Apr 2015 - Jun 2019
• Planned and executed progressively advanced integrated print and digital marketing campaigns at the regional, national, and international level that included email campaigns, catalogs, direct mail, events, and more. • Coordinated consistent, accurate, and timely brand and product messaging across multiple marketing channels for specific national and international campaigns. • Coordinated across multiple departments logistically and strategically to drive attendance and brand awareness at national trade shows and accompanying customer events. Show less
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MemorialCare Saddleback Medical Center
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United States
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Hospitals and Health Care
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400 - 500 Employee
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Fundraising Operations Manager
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Jul 2014 - Apr 2015
• Oversaw Raiser’s Edge database maintenance and management including gift entry, report production, data analysis, and more. • Oversaw the development and management of a robust donor research program.• Worked with major gift officers to provide analysis and recommendations for donor/prospect identification and qualification.• Oversaw the planning and execution of the iCARE employee giving program.• Coordinated between the Foundation, Medical Center Information Systems and MemorialCare Corporate Information Systems and Reports teams to request and process patient data and reports. Show less
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Development Associate
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Jan 2013 - Jul 2014
• Oversaw Raiser’s Edge database management, including gift entry, database maintenance, report production and more. • Coordinated with major gifts team to identify and reach out to prospective donors using a variety of marketing techniques. • Provided a variety of assistance with creative conceptualizing, writing, editing, events support and more.
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Marketing and Public Relations Coordinator
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Apr 2012 - Dec 2012
• Managed a wide range of targeted internal and external communications and promotional activities for Saddleback Memorial Medical Center.• Ensured effective coordination of marketing activities for Saddleback Memorial’s various product lines.• Proactively developed and maintained relationships with outside agencies, vendors, and resources. • Ensured advertising placement was accomplished in a timely and cost-effective manner. • Coordinated the development and design of marketing materials to promote a consistent image of Saddleback Memorial.• Assisted with the writing, editing, development, and distribution of public relations materials. Show less
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St. Jude Memorial Foundation
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Fullerton, California, United States
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Relationship Manager
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Aug 2010 - Apr 2012
• Managed Foundation print and digital communications pieces that focused on hospital fundraising initiatives. • Collaborated with St. Jude Medical Center public affairs and marketing office to maintain message consistency between Foundation and hospital communications. • Coordinated St Jude’s “Spirit of Giving” philosophy through employee giving presentations and solicitations. • Managed Foundation direct mail program to acquire, renew, and upgrade annual donors. • When necessary, coordinated with outside vendors to write and produce additional communications pieces and articles. Show less
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Alpha Dog Marketing
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Lincoln, Nebraska, United States
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Senior Account Manager
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Sep 2009 - Aug 2010
• Secured new non-profit clients (focus on food banks and animal welfare organizations across the eastern US) for Alpha Dog Marketing. • Developed client marketing plans that included direct mail, newsletters, social media, e-marketing and annual reports. • Created specific client solutions, such as community outreach and social media plans, for current Alpha Dog clients to maintain client satisfaction and generate additional funding for their non-profit organizations. • Wrote, proofed, and edited copy for direct mail pieces and newsletters. • Worked with various print vendors throughout the print process (from mock-ups to live proofs) to ensure accuracy of client projects such as direct mail pieces, newsletters, annual reports and more. Show less
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Care and Share Food Bank
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Colorado Springs, Colorado, United States
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Director of Communications and Marketing
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Mar 2008 - Sep 2009
• Planned and implemented annual communications and marketing plans for the regional food bank. • Planned and implemented all internal and external company communications, including monthly e-newsletters, quarterly hard-copy newsletters, brochures, direct mail pieces, and website. • Oversaw any contract design or printing for materials and publications. • Conducted all media relations, including writing and disseminating press releases, arranging press conferences, spokesperson training, and more. • Prepared and maintained an annual budget for the communications and marketing department. • Oversaw the design and implementation of a new logo for the food bank. • Maintained social media applications for the food bank, including Facebook and Twitter. Show less
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Gamma Phi Beta International
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Centennial, Colorado, United States
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Staff Writer
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Oct 2007 - May 2008
• Wrote and edited award-winning articles for the Gamma Phi Beta quarterly magazine, The Crescent. • Assisted with the overall layout and planning for The Crescent. • Assisted with the writing and editing of e-newsletters, e-blasts and Web content. • Provided general editing, layout and design input to various departments within the organization. • Wrote and edited award-winning articles for the Gamma Phi Beta quarterly magazine, The Crescent. • Assisted with the overall layout and planning for The Crescent. • Assisted with the writing and editing of e-newsletters, e-blasts and Web content. • Provided general editing, layout and design input to various departments within the organization.
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Care and Share Food Bank
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Colorado Springs, Colorado, United States
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Events and Promotions Manager
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Feb 2006 - Oct 2007
• Assisted with and coordinated numerous events of various sizes and styles • Provided general communications and technical support. • Provided print and digital design/layout support when necessary. • Assisted with and coordinated numerous events of various sizes and styles • Provided general communications and technical support. • Provided print and digital design/layout support when necessary.
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Education
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2000 - 2003
Colorado State University
Journalism and Technical Communication, Public Relations -
2004 - 2005
Technological University Dublin
Postgrad Diploma, Public Relations
Community
