Experience

Shop Premium Outlets, A Simon Digital Marketplace

• United States
• Retail
• 1 - 100 Employee

• Vice President Retail Partnerships

  • Oct 2019 - Present



Simon Property Group

• United States
• Real Estate
• 700 & Above Employee

• Vice President, Omni-Channel Retail Partnerships

  • Apr 2016 - Oct 2019

  Connecting retailers and shoppers on and offline.

• AVP, National Retailer Marketing

  • Feb 2005 - Oct 2019

  - Founding member of the National Retailer Marketing department at Simon. Instrumental in building the industry's first national team dedicated to connecting retailers with marketing programs and shoppers. - Established, grew and maintained national relationships with key retailers. - Lead retailer integration across Simon's brand, fashion, technology, loyalty and innovation enterprises. Worked cross functionally with internal and external stakeholders to set retailer strategy and shape targeted retailer opportunities. Translated new concepts into actionable assets for internal sales and field marketing teams retailers. Drove sell in, retailer awareness and activation and the analysis of results. Show less



Piaget

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Vice, President Marketing

  • 2001 - 2002

  Responsible for brand management, marketing and customer service for North American retail boutiques and wholesale accounts. - Contributed to a 14% sales increase for the division. - Launched new jewelry collection that grew to 10% annual wholesale plan in first year. - Implemented marketing and communications budget tracking system to control costs and increase program efficiency. Responsible for brand management, marketing and customer service for North American retail boutiques and wholesale accounts. - Contributed to a 14% sales increase for the division. - Launched new jewelry collection that grew to 10% annual wholesale plan in first year. - Implemented marketing and communications budget tracking system to control costs and increase program efficiency.



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Managing Director

  • 1999 - 2001

  Responsible for brand management and marketing for the firm. - Developed agency's first marketing function. - Lead brand identity project to reposition the agency, its products and subsidiaries for future growth. - Doubled award wins, increased trade and business press coverage, established a speakers bureau. - Increased agency's visibility among business associations, conference organizers and the press. Responsible for brand management and marketing for the firm. - Developed agency's first marketing function. - Lead brand identity project to reposition the agency, its products and subsidiaries for future growth. - Doubled award wins, increased trade and business press coverage, established a speakers bureau. - Increased agency's visibility among business associations, conference organizers and the press.



Bally

• Switzerland
• Retail Apparel and Fashion
• 700 & Above Employee

• Vice President, Brand Management

  • 1998 - 2000

  Responsible for brand management for North American retail and outlet stores and wholesale accounts. - Partnered with Executive Team to halt a three year sales decline and cut annual loss by 50%. - Directed 5-year strategic plan project, led executive team in defining goals and action plans. - Restructured wholesale and retail sales promotion strategy which resulted in 10% reduction in administrative costs and increased consistency of brand presentation. - Doubled corporate, brand and product press coverage. Show less



Montblanc

• Germany
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Vice President, Marketing

  • 1993 - 1998

  Responsible for marketing and brand management for North American retail boutiques, shop in shops and wholesale accounts including national and co-op advertising, PR, visual, product assortment and pricing. - Partnered with Executive Team to achieve 40% sales and 63% profit increase for the division. - Drove industry and consumer perception of brand from a writing instrument company to a luxury lifestyle brand. - Directed the installation of and marketing support for 200 shop in shops at wholesale. - Led marketing support for new retail boutique division including product, visual, launch and ongoing marketing for 13 freestanding boutiques. Show less