Suzanne La Fontaine

Head Of Marketing Communications at Frankston City Council
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area, AU

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Experience

    • Australia
    • Government Administration
    • 300 - 400 Employee
    • Head Of Marketing Communications
      • Oct 2021 - Present

      Responsible for the strategic integrated communications for all areas of Frankston City Council Responsible for the strategic integrated communications for all areas of Frankston City Council

    • Australia
    • Rail Transportation
    • 700 & Above Employee
    • Communications Advisor
      • May 2021 - Sep 2021

    • Australia
    • Translation and Localization
    • 100 - 200 Employee
    • Public Relations Manager
      • Apr 2019 - Feb 2020

      Internal and external communications advisor to Australia’s leading language services provider. Internal and external communications advisor to Australia’s leading language services provider.

    • Mental Health Care
    • 700 & Above Employee
    • Media Manager
      • Feb 2018 - Dec 2018

      interim Media Manager (Corporate Affairs) interim Media Manager (Corporate Affairs)

  • Icon Agency Melbourne
    • Melbourne, Australia
    • Head Of Public Relations
      • Oct 2016 - Jan 2018

      Manage the PR team as 2IC to the agency MD/Founder. Provide strategic advisory support to senior client decision-makers regarding reputational management, brand awareness and engagement, crisis and issues management, internal communications, digital share of voice, thought leadership. Lead messaging and positioning workshops, Presentation Training & Media Training for C-Suite clients. Collaborate with Creative Directors to devise integrated ATL and BTL campaigns. Manage the PR team as 2IC to the agency MD/Founder. Provide strategic advisory support to senior client decision-makers regarding reputational management, brand awareness and engagement, crisis and issues management, internal communications, digital share of voice, thought leadership. Lead messaging and positioning workshops, Presentation Training & Media Training for C-Suite clients. Collaborate with Creative Directors to devise integrated ATL and BTL campaigns.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Head of Operations, London Newsroom
      • Oct 2013 - May 2014

      Suzanne has recently project managed the inception and development of a brand new unique offering, Edelman London’s 24/7 real-time newsjacking hub, The Eye. Suzanne’s role is to manage the strategic and day-to-day operations of the newsroom, to ensure the best set-up for maintaining opportunistic, quick-hit, always-on relevance and innovation. Suzanne has recently project managed the inception and development of a brand new unique offering, Edelman London’s 24/7 real-time newsjacking hub, The Eye. Suzanne’s role is to manage the strategic and day-to-day operations of the newsroom, to ensure the best set-up for maintaining opportunistic, quick-hit, always-on relevance and innovation.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Global Project Manager
      • Apr 2012 - Jan 2013

      Suzanne has over 14 years experience project managing global networks for leading brands including Shell, HSBC, PricewaterhouseCoopers, American Express and Western Union. She has extensive expertise in providing senior strategic central hub support to complex mass market structures, ensuring seamless synchronicity and consistency of quality and messaging to award winning global campaigns. Suzanne has over 14 years experience project managing global networks for leading brands including Shell, HSBC, PricewaterhouseCoopers, American Express and Western Union. She has extensive expertise in providing senior strategic central hub support to complex mass market structures, ensuring seamless synchronicity and consistency of quality and messaging to award winning global campaigns.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Consumer PR Consultant
      • Mar 2010 - Aug 2011

      This boutique agency is one of Melbourne’s oldest agencies which holds a credible claim to pioneering the consumer PR industry in Melbourne over 20 years ago. The small firm and flat structure allow complete autonomy to devise and execute creative campaigns for leading consumer brands such as Simplot, Yellow Pages, Australia Post, Rinnai and HoMedics, plus entrepreneurial start-ups. Many of the SME clients desired complete counsel in regards to brand strategy and Communications programmes. The role therefore enabled me to provide strategic counsel at a senior level, utilising a range of tactics from celebrity endorsements, creative choices of brand ambassadors, brand collaborations, digital and print campaigns, integrated communication & marketing strategies, plus the more basic media relations tactics. Show less

    • Associate Director
      • Sep 2001 - Sep 2008

      Joined Hill & Knowlton, one of the world’s largest international consultancies with 90 offices worldwide and 280 employees in London alone, as Account Manager in 2002. Promoted to one of the agency’s youngest Associate Directors in November 2006 and at over seven and a half years was one of the longest serving UK consultants. Identified the opportunity to carve a sector specialism in Professional Services and subsequently forged and managed the Professional Services team within the Corporate Communications Department, with a client portfolio of over £1.3 million in agency revenue. Show less

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Consultant
      • May 1998 - May 2000

      Started career in 1999 at Financial Dynamics (several times winner of PR Week’s Consultancy of the Year) as its first ever Graduate, successfully securing the sole appointment over dozens of competitors. Advanced to the role of Consultant (equivalent to Account Manager) over two years. Started career in 1999 at Financial Dynamics (several times winner of PR Week’s Consultancy of the Year) as its first ever Graduate, successfully securing the sole appointment over dozens of competitors. Advanced to the role of Consultant (equivalent to Account Manager) over two years.

Education

  • University of Leeds
    2:1 BA Hons, English Literature & Language
    1996 - 1999
  • Sevenoaks School
    1985 - 1992

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