Experience

Key Acquisition Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President

  • Dec 2009 - Present

  Naples, Florida Area



Equifax

• United States
• Financial Services
• 700 & Above Employee

• Account Manager

  • Sep 2005 - Jan 2009

  Managed customer relations and projects on a $2.5MM book of business. Promoted and sold a portfolio of services including email append and acquisition, data append, modeling and list rental. -Increased revenue on book of business by 20% thru cross-sell and up-sell of Equifax products. -Managed complex negotiations with major accounts resulting in additional revenue. -Trained and mentored new employees on company products, and services. -Managed assigned accounts and established… Show more Managed customer relations and projects on a $2.5MM book of business. Promoted and sold a portfolio of services including email append and acquisition, data append, modeling and list rental. -Increased revenue on book of business by 20% thru cross-sell and up-sell of Equifax products. -Managed complex negotiations with major accounts resulting in additional revenue. -Trained and mentored new employees on company products, and services. -Managed assigned accounts and established close working relationship with clients. -Provided product expertise in client presentations with sales executives which enhanced client relationships and contributed to closing business. -Implemented process change for e-marketing orders which reduced processing and errors. -Tracked and managed sales pipeline activities in salesforce.com and Siebel. -Collaborated with primary sales representative to offer dynamic recommendations to clients which built client trust and ultimately increased revenue. Show less



ALC

• United States
• Advertising Services
• 300 - 400 Employee

• Account Executive

  • Oct 2002 - Jun 2005

  Sold and managed list services for predominantly non profit clients. Managed approximately 50 accounts with consistent activity. -Implemented and developed successful direct mail acquisition plans based on analysis of results from previous mailings. -Acted as liaison with both outside vendors and clients which solidified relationships. Tracked and monitored work in progress and expedited issues to ensure deadlines were met. -Negotiated pricing strategies balancing both firms objectives… Show more Sold and managed list services for predominantly non profit clients. Managed approximately 50 accounts with consistent activity. -Implemented and developed successful direct mail acquisition plans based on analysis of results from previous mailings. -Acted as liaison with both outside vendors and clients which solidified relationships. Tracked and monitored work in progress and expedited issues to ensure deadlines were met. -Negotiated pricing strategies balancing both firms objectives and customer satisfaction which led to additional revenue opportunities. -Provided insightful recommendations to brokers which resulted in additional test and continuation orders. -Prepared annual budget projections to management for entire book of business. -Processed list orders with 100% accuracy to be fulfilled by outside vendors. -Maintained and reconciled all list exchange activity and reports. Show less



MKTG Services

• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive

  • Jul 2000 - Oct 2002

  Managed a team of 3 and a portfolio of 50 accounts. 2000 to 2002 -Trained and managed team and achieved significant improvements in productivity. -Supervised workflow of the department to ensure all work was done with accuracy and met all deadlines. -Developed quarterly list evaluation reports for client review. -Created budget projection reports for each client with growth percentage to aid in account penetration strategies. -Coordinated and participated in trade shows to market… Show more Managed a team of 3 and a portfolio of 50 accounts. 2000 to 2002 -Trained and managed team and achieved significant improvements in productivity. -Supervised workflow of the department to ensure all work was done with accuracy and met all deadlines. -Developed quarterly list evaluation reports for client review. -Created budget projection reports for each client with growth percentage to aid in account penetration strategies. -Coordinated and participated in trade shows to market products and services. -Increased revenue on accounts by cross-sell, up-sell, and client presentations. -Proofed all list orders to ensure accuracy with client specifications Show less



Clark Mackain

• Advertising Services
• 1 - 100 Employee

• Junior Account Executive

  • Nov 1998 - Jul 2000

  -Acted as primary contact between clients and outside vendors and developed strong relationships with both. -Obtained list performance results from clients and worked with primary sales person in development of mail plans and recommendations. -Negotiated pricing on client’s behalf. -Accompanied sales representative on client presentations to acquire new business.



Coolidge

• Account Coordinator

  • May 1993 - Nov 1998

  -Worked with account executive on development of client mail plans. -Coordinated list purchases and delivery schedules. -Maintained and reconciled exchange records. -Coordinated multiple projects simultaneously and ensured that schedules were met internally and externally.



Specialists

• Associate Production Manager

  • Apr 1990 - May 1993

  -Sent recommendations to brokers, which entailed recommending specific selections, providing appropriate usage, and data cards. -Processed all list orders as per client specifications, and ensured all orders were shipped on a timely basis.