Experience

Voice At The Table Diversity and Inclusion Consultancy

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jan 2021 - Present



Freelance

• Freelance Marketing Consultant

  • Aug 2013 - Present

  Working with a range of clients in a variety of fields, including: • Vocality Singing - Ongoing advertising, direct marketing and all communications. Managing and influencing the structure, design and content for a new website to appeal to prospective choir members and serve existing members. This included writing all new copy and sourcing images. Conducting a research project to gather member feedback and initiating changes to improve their experience, and all marketing for the successful launch of a sixth choir in January 2020. • Pure Pilates New Forest and Pure Pilates Atlantic - Consulting on brand messaging and website content, images and copy. • Global toiletries & healthcare brands – Working alongside an established consultant, writing and editing copy for internal bulletins and presentations, evaluating competitor communications and writing speaker’s notes for senior executives. • Charity sector - Pro bono work supporting marketing communications development for a local charity, including design input and copy writing for their new website. • Oil & Gas - Supporting a lead consultant in developing a new internal communications strategy, to drive employee buy-in to a key Learning & Development initiative. • HR Consultancy – Rebranding and repositioning the business offering, including website redesign consultancy and social media advice. Show less



St Leonards Stylish Seaside Retreat

• St Leonards-on-Sea

• Airbnb Host

  • Mar 2019 - Present

  Airbnb Superhost. Guest communications, managing the bookings calendar, and organising the property cleaning and servicing. Airbnb Superhost. Guest communications, managing the bookings calendar, and organising the property cleaning and servicing.



JK Educate

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jul 2015 - Mar 2023

  Marketing communications lead. Strategy and copywriting for original content and social media, website content management including implementing SEO strategy, advertising, writing for and editing monthly newsletters, writing blogs. Implemented new brand identity. Marketing communications lead. Strategy and copywriting for original content and social media, website content management including implementing SEO strategy, advertising, writing for and editing monthly newsletters, writing blogs. Implemented new brand identity.



MARR AREA PARTNERSHIP

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Development Officer

  • Jan 2008 - Apr 2010

  My work for this charity included developing regular meetings to bring community groups into dialogue with local government agencies and improve community engagement. I successfully planned and led a major community consultation on behalf of the Local Community Planning Group and worked with other organisations to improve Youth Engagement. I developed, launched and maintained a new website for the Marr Area Partnership and was responsible for marketing communications and Press Relations. My work for this charity included developing regular meetings to bring community groups into dialogue with local government agencies and improve community engagement. I successfully planned and led a major community consultation on behalf of the Local Community Planning Group and worked with other organisations to improve Youth Engagement. I developed, launched and maintained a new website for the Marr Area Partnership and was responsible for marketing communications and Press Relations.



Pasta Reale

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Product Group Manager

  • Jan 1996 - Oct 1999

  Achievements included profitable new sub-brand and product launches which increased annual turnover by 40%. I was company press spokesperson and developed successful advertising and PR campaigns. Responsible for a team of three Product Managers and working with the operations and sales teams, I also implemented measures to improve the flow of commercial information within the company. Achievements included profitable new sub-brand and product launches which increased annual turnover by 40%. I was company press spokesperson and developed successful advertising and PR campaigns. Responsible for a team of three Product Managers and working with the operations and sales teams, I also implemented measures to improve the flow of commercial information within the company.



Robert Gordon University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Officer

  • Jul 1994 - Dec 1995

  External Affairs role. Working with School heads to develop and write prospectus materials. managing advertising for staff and student recruitment. Deputising for Schools Liaison Officer at HE Fairs around Scotland. External Affairs role. Working with School heads to develop and write prospectus materials. managing advertising for staff and student recruitment. Deputising for Schools Liaison Officer at HE Fairs around Scotland.



Voluntary Work

• Information Services
• 1 - 100 Employee

• Area Sales Manager, Northern Scotland

  • Jul 1993 - Jul 1994

  Managing a team of direct sales and delivery personnel based in four separate cities.

• Product Manager

  • Jan 1991 - Jul 1993

  Marketing Executive, then Product Manager, Cadbury’s Cakes. New product development, packaging, profit and sales monitoring, market research, advertising, PR campaigns and in-store promotions, plus presentations to major retailers. Annual turnover increased from £19m in 1991 to £28m in 1993.

• Graduate Trainee and Sales Representative

  • Sep 1989 - Jan 1991