Experience

Winston Industries

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Oct 2022 - Present



Electrolux Professional

• Italy
• Machinery Manufacturing
• 700 & Above Employee

• Sr. Marketing Manager, Americas

  • Dec 2020 - Oct 2022

  Marketing Plan DevelopmentDesigned KPI-based integrated marketing plan resulting in over 15% annual sales growth.Event MarketingDeveloped series of localized, sustainable marketing events with strong targeted impact on specified demographics/segments, increasing number of events YOY by 70% with minimal budget impact.Designed a high-impact, multi-city launch event to bring new products to market.Strategic Partnership Development and GrowthEstablished and managed customer and industry partnerships to create programs to grow sales & market share.Digital MarketingLed the integration of Salesforce Marketing Cloud. Coordinated training & education of Salesforce usage for the sales team to improve overall performance.Managed agency services as needed for SEO, website maintenance, etc.

• Global Marketing Activation Manager, Beverage

  • Jan 2019 - Oct 2022

  Commercial Launch Design and ManagementDevelop launch plans for commercial beverage equipment for global adaptation and implementation. Define all marketing activities for each product launch in the areas: Live Events, Selling Materials, Digital Tools, Social Media. Collaborate with area managers on development of specific tools.Customer Insight Summary and PresentationIdentify customer pain points through customer and sales interviews then leverage to develop foundation for commercial launch development.Manage competitive assessment on proof points and key marketing messagesPropose key marketing messages based on product USPs then manage competitive assessment and testing with cross functional team.Global Activation of Commercial Launch ProgramsPresent commercial launch packages to global marketing team then monitor and support activation in various markets.Brand Strategy ManagementDeveloped brand strategy in order to manage a complex brand scenario and maximize sales.



Grindmaster-Crathco

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2002 - Jan 2019

  Acquired by Electrolux Professional 2017Corporate Marketing Plan DevelopmentDeveloped and managed corporate marketing program for $50MM foodservice equipment manufacturing company.New Product DevelopmentProvided sales and marketing direction as part of a cross-functional new product development team. Developed and implemented new product launches.Brand ManagementDefined and communicated corporate brand in an active M&A environment.Tradeshow Program ManagementResponsible for corporate annual tradeshow program. Responsibilities included initiating contract, selecting ideal booth position, working with sales department to develop show strategy, supervision of pre-show planning and coordination, personal on-site supervision at large, national shows, and post-show analysis of show ROI.Advertising Program DevelopmentManaged all advertising and PR efforts for the company including concept development and ad placement. Website and Social Media StrategyDirected website development for maximum effectiveness; manage social media presence and messaging.Vendor RelationshipsManaged projects and vendor relationships in the areas of photography, graphic design, promotional products, website design and hosting, print and internet advertising, printing and literature fulfillment.Market ResearchManaged and executed consumer and market trend research to determine marketing priorities and equip sales team to better partner with customers.Corporate Selling and Technical LiteraturePrepared, maintained, and designed company literature including sales materials, technical literature and presentations.Brand TrademarksManaged domestic and international trademarks. Acted as primary contact for trademark attorney.



ATI Industrial Automation

• United States
• Automation Machinery Manufacturing
• 100 - 200 Employee

• Marketing Administrator

  • Jul 2000 - Dec 2001

  Tradeshow Program Management Managed and supervised fifteen annual trade shows. Coordinated all aspects of the show including registration, travel arrangements for sales staff, freight shipment, labor scheduling, booth setup and dismantle, product displays and billing.Website ManagementMaintained and updated company website.Advertising Program ManagementCoordinated all advertising and public relations activities, scheduled space advertising and product publicity and prepared advertising budgets and analysis.Corporate LiteraturePlanned, designed and implemented sales and marketing materials including product catalogs, flyers, mailers, sales postcards, newsletters and product videos.Vendor RelationshipsManaged vendor relationships in the areas of promotional products, print and internet advertising, printing and direct mail.