Suzanna Jackson
Brand Consultant at Suzanna Jackson- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Alex Batchelor
All business is about working out what to do and then doing it well enough that it works. Most people favour one part of this equation - and it is rare to find people with the skills to do both. Whether you believe that execution eats strategy for breakfast, or that culture eats strategy for breakfast and lunch - or that those who tell the best stories rule the world (or all of these things) - get Suzanna to help you eat your competitors for breakfast, lunch and dinner.
Andy Milligan
I've known Suzanna for almost twenty years. She is a strategic brand consultant with rare ability to understand the creative art and science of brand naming. Equally proficient in identifying strategic issues and developing a sound creative strategy. She proposes ideas that explore a brief fully and can challenge it too - always backed up with solid rationale. She has a great instinct for what makes a brand tick. She is also a real pleasure to work with - diligent, supremely professional, collaborative, down-to-earth and a terrific sense of humour.
FRED BURT
Suzanna brings both strategic and creative vision to any branding brief, be it strategy or naming work. She is able to unpick a brief and ask clients questions they may not have thought they needed to ask - and then translate that in to a plan with solution attached…..an all-round brand consultant with a real feel for what makes a successful and meaningful brand
Alex Batchelor
All business is about working out what to do and then doing it well enough that it works. Most people favour one part of this equation - and it is rare to find people with the skills to do both. Whether you believe that execution eats strategy for breakfast, or that culture eats strategy for breakfast and lunch - or that those who tell the best stories rule the world (or all of these things) - get Suzanna to help you eat your competitors for breakfast, lunch and dinner.
Andy Milligan
I've known Suzanna for almost twenty years. She is a strategic brand consultant with rare ability to understand the creative art and science of brand naming. Equally proficient in identifying strategic issues and developing a sound creative strategy. She proposes ideas that explore a brief fully and can challenge it too - always backed up with solid rationale. She has a great instinct for what makes a brand tick. She is also a real pleasure to work with - diligent, supremely professional, collaborative, down-to-earth and a terrific sense of humour.
FRED BURT
Suzanna brings both strategic and creative vision to any branding brief, be it strategy or naming work. She is able to unpick a brief and ask clients questions they may not have thought they needed to ask - and then translate that in to a plan with solution attached…..an all-round brand consultant with a real feel for what makes a successful and meaningful brand
Alex Batchelor
All business is about working out what to do and then doing it well enough that it works. Most people favour one part of this equation - and it is rare to find people with the skills to do both. Whether you believe that execution eats strategy for breakfast, or that culture eats strategy for breakfast and lunch - or that those who tell the best stories rule the world (or all of these things) - get Suzanna to help you eat your competitors for breakfast, lunch and dinner.
Andy Milligan
I've known Suzanna for almost twenty years. She is a strategic brand consultant with rare ability to understand the creative art and science of brand naming. Equally proficient in identifying strategic issues and developing a sound creative strategy. She proposes ideas that explore a brief fully and can challenge it too - always backed up with solid rationale. She has a great instinct for what makes a brand tick. She is also a real pleasure to work with - diligent, supremely professional, collaborative, down-to-earth and a terrific sense of humour.
FRED BURT
Suzanna brings both strategic and creative vision to any branding brief, be it strategy or naming work. She is able to unpick a brief and ask clients questions they may not have thought they needed to ask - and then translate that in to a plan with solution attached…..an all-round brand consultant with a real feel for what makes a successful and meaningful brand
Alex Batchelor
All business is about working out what to do and then doing it well enough that it works. Most people favour one part of this equation - and it is rare to find people with the skills to do both. Whether you believe that execution eats strategy for breakfast, or that culture eats strategy for breakfast and lunch - or that those who tell the best stories rule the world (or all of these things) - get Suzanna to help you eat your competitors for breakfast, lunch and dinner.
Andy Milligan
I've known Suzanna for almost twenty years. She is a strategic brand consultant with rare ability to understand the creative art and science of brand naming. Equally proficient in identifying strategic issues and developing a sound creative strategy. She proposes ideas that explore a brief fully and can challenge it too - always backed up with solid rationale. She has a great instinct for what makes a brand tick. She is also a real pleasure to work with - diligent, supremely professional, collaborative, down-to-earth and a terrific sense of humour.
FRED BURT
Suzanna brings both strategic and creative vision to any branding brief, be it strategy or naming work. She is able to unpick a brief and ask clients questions they may not have thought they needed to ask - and then translate that in to a plan with solution attached…..an all-round brand consultant with a real feel for what makes a successful and meaningful brand
Experience
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Suzanna Jackson Freelance Naming and Brand Strategy Consultant
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Brand Consultant
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Oct 2005 - Present
My core business is in corporate and brand strategy and also creative writing - specifically naming and straplines. My skills lie in blending strategic insight to drive creative ideas.I have been self-employed for 17 years. Clients are brand and design agencies who employ me for anything from 1 day of creative work to more ´consultancy based´ contracts of 3 months or more. I also work directly with clients who have a need for a range of brand consultancy services - from brand architecture to positioning, naming and internal brand engagement. I often facilitate workshops with a view to cracking a strategic or creative issue for a client, making best use of time and resource.My background is both agency and client-side, having spent many years working across a full range of brand consultancy services at Interbrand and then two years as Head of Brand at Consumers´ Association (now Which?). I am equally happy working from home or as part of an in-house team as required.
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Head of Brand
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2002 - 2004
I headed up the corporate re-branding to Which? including positioning, brand architecture, portfolio review, creation of new corporate identity and roll out and internal brand engagement program. I headed up the corporate re-branding to Which? including positioning, brand architecture, portfolio review, creation of new corporate identity and roll out and internal brand engagement program.
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Interbrand
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United States
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Advertising Services
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700 & Above Employee
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Director
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Apr 1996 - Nov 2001
Director (Naming)Director (New business and marketing) Director (Naming)Director (New business and marketing)
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Education
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1991 - 1995
University of Oxford
Bachelor of Arts (B.A.), Modern Languages -
1984 - 1991
St Swithun's Winchester
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