Suyun Wu
Senior Program Manager at BBH USA- Claim this Profile
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Bio
Morgan Owen
Suyun has that rare combination of tenacity and optimism that makes her excellent at her job. She can bring you bad news and you'll be happy to receive it! She's also consistently one of the hardest working and most organized people you'll ever meet. She always knows what projects are being worked on and by whom, and is able to adjust the team's priorities on the fly to keep everybody moving towards the goal while surprise roadblocks pop-up. I hope we get to work together again soon!
Morgan Owen
Suyun has that rare combination of tenacity and optimism that makes her excellent at her job. She can bring you bad news and you'll be happy to receive it! She's also consistently one of the hardest working and most organized people you'll ever meet. She always knows what projects are being worked on and by whom, and is able to adjust the team's priorities on the fly to keep everybody moving towards the goal while surprise roadblocks pop-up. I hope we get to work together again soon!
Morgan Owen
Suyun has that rare combination of tenacity and optimism that makes her excellent at her job. She can bring you bad news and you'll be happy to receive it! She's also consistently one of the hardest working and most organized people you'll ever meet. She always knows what projects are being worked on and by whom, and is able to adjust the team's priorities on the fly to keep everybody moving towards the goal while surprise roadblocks pop-up. I hope we get to work together again soon!
Morgan Owen
Suyun has that rare combination of tenacity and optimism that makes her excellent at her job. She can bring you bad news and you'll be happy to receive it! She's also consistently one of the hardest working and most organized people you'll ever meet. She always knows what projects are being worked on and by whom, and is able to adjust the team's priorities on the fly to keep everybody moving towards the goal while surprise roadblocks pop-up. I hope we get to work together again soon!
Credentials
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The Step-By-Step Guide to Reinventing Yourself
LinkedInJan, 2022- Sep, 2024 -
Certified ScrumMaster (CSM)
Scrum AllianceFeb, 2020- Sep, 2024
Experience
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BBH USA
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United States
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Advertising Services
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100 - 200 Employee
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Senior Program Manager
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Jan 2023 - Present
Account: Smuckers (Jif Peanut Butter & Cafe Bustelo) Account: Smuckers (Jif Peanut Butter & Cafe Bustelo)
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Publicis
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United States
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Advertising Services
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700 & Above Employee
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Senior Program Manager
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Mar 2022 - Dec 2022
Account: Smuckers (Jif Peanut Butter & Cafe Bustelo)
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Senior Integrated Producer
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Apr 2018 - Mar 2022
Account: Citibank & G.E.M.S. (Girls Education & Mentoring Services)
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Integrated Producer
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Apr 2016 - Mar 2018
Account: Citibank & G.E.M.S. (Girls Education & Mentoring Services)· Manage scope, budget, timeline, design and production of complex fully-integrated campaigns· Orchestrated Citi’s sponsorship of the 2017 Taste of the Nation for No Kid Hungry event activation: “Photo Beautifier” which was implemented in 5 U.S. cities and won Gold for Corporate Social Responsibility in the 2017 Pearl Awards· Successfully launched the American Airlines + Citibank Instagram photo contest 2 years in-a-row, earning Silver for Best Social Media in the 2017 Pearl Awards· Provide day-to-day client and production management for the G.E.M.S. website redesign
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Global Account Supervisor
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Apr 2014 - Mar 2016
Account: P&G Global Vicks - Digital Strategy· Oversaw development of digital strategy across multiple platforms for deployment to global Vicks teams· Launched the Vicks Brand.com Master Site, helping P&G to migrate all brands to a consistent template and CMS system. Efforts included providing project onboarding and guidance for global Vicks teams· Orchestrated Vicks’ first digital-only campaign: “#HugYourDad”. Collaborated with global agencies and joint business partners to develop campaign strategy, supporting creative and global playbook
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Account Supervisor
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Jun 2013 - Mar 2014
Account: L'Oreal Garnier· Responsible for development of all digital, social, and email marketing initiatives for the entire Garnier USA portfolio (Shampoo & Conditioner, Hair Styling, Hair Color, and Skin Care)· Managed creative content development and supervised community manager for Garnier USA Facebook page· Provided strategic direction and quarterly analytics performance reports for all Garnier social platforms· Developed Garnier’s USA Shade Selector mobile site and revamped the desktop experience to allow for enhanced performance, tool results, and analytics reporting
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RPA
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France
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Machinery Manufacturing
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1 - 100 Employee
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Senior Digital Account Executive
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Oct 2011 - May 2013
Account: Farmers Insurance Group · Served as account lead for Farmers Insurance digital advertising, managing multiple new media campaigns, site production, and social media initiatives · Supervised creative content development and management of the “University of Farmers” Facebook page, YouTube channel, and internal employee microsite · Managed digital and social campaigns for co-branded advertising with Marvel’s The Avengers movie, as well as the development of creative content for “The Dream Wedding Contest” at the 2013 Rose Parade · Liaised with Farmers Distribution Group to develop websites for centralized agent and agency staff recruitment efforts
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Saatchi & Saatchi LA
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Switzerland
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Advertising Services
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1 - 100 Employee
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Integrated Account Executive
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Feb 2011 - Oct 2011
Accounts: Toyota Motor Sales & Surfrider Foundation· Account lead for Prius traditional and digital advertising; manage broadcast, print, out-of-home, and digital new media including site and mobile production· Supervised and lead 2 asst. account executives in the production of Toyota’s first-ever vehicle online ordering system for the Prius Plug-in Hybrid· Provided digital site and mobile consulting services and training for the account management department· Directed the Surfrider Foundation “Ocean Armor” campaign; pro-bono efforts included production of life-sized sculptures, posters, print ads, digital banners, and HTML5 website (oceanarmor.org)
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Interactive Account Executive
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Jan 2010 - Feb 2011
Accounts: Toyota Motor Sales & Surfrider Foundation· Account lead for Toyota Recall, Safety, and ToyotaCare Program sites and mobile initiatives; worked closely with Toyota to create a quick and reassuring response to consumer concerns· Crafted and implemented of monthly brand messages and oversaw global site updates to ensure consistency among teams· Launched Toyota’s Ideas For Good Challenge web and mobile sites· Partnered with Toyota Financial Services to re-create the financial calculator within toyota.com· Created digital educational documentation and training for the account management department
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Interactive Assistant Account Executive
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Mar 2008 - Jan 2010
Account: Toyota Motor Sales· Managed Toyota’s small car vehicle site launches; ensured quality of photo and 3D asset production· Assisted in the formation of Saatchi LA’s Social Media Team· Launched, moderated, and managed content of Toyota’s inaugural Facebook pages and applications· Worked closely with Toyota and Saatchi’s Retail Team for Toyota Sales Events site messaging
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Client Services Assistant Account Executive
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Oct 2007 - Mar 2008
Accounts: Toyota Motor Sales & Surfrider Foundation· Responsible for internal agency budgets and fulfilled international asset requests· Effectively conducted, organized and incentivized agency-wide server network reorganization· Led the production of Saatchi’s First Annual 2007 Digital Holiday Greeting Card· Supported the 2007 toyota.com site redesign and Surfrider Foundation’s award-winning “Seafood” and “Farmer’s Market” campaign
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Education
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2003 - 2007
University of California, Irvine
Bachelors of Science, Economics
Community
