Suyoung Yo

Director, OOH at Callan Advertising Company
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Contact Information
Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director, OOH
      • Aug 2021 - Present
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Manager, Account Services
      • Apr 2019 - Aug 2021
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Media Buyer
      • Jan 2018 - Mar 2019
    • United States
    • Food and Beverage Services
    • Consulting Product Manager
      • 2015 - 2019
    • Senior Media Manager
      • Oct 2013 - Jan 2018

      Manage Local TV/Radio, Network TV, Digital, Print, OOH media for clients. Turkish Airlines, Sony Pictures Classics, Amazon Pictures. Manage Local TV/Radio, Network TV, Digital, Print, OOH media for clients. Turkish Airlines, Sony Pictures Classics, Amazon Pictures.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Broadcast Negotiator
      • Aug 2013 - Sep 2013

      § Accounts: First Tennessee Bank, Guitar Center, Petsmart, Frontier Communications, Conaco Philips, Phillips 66 § Markets: Albuquerque, Bakersfield, Bullhead, Chattanooga, Cleveland, Denver, Indianapolis, Peoria, Portland, Salinas/Monterey, Wilkes Barre § Compose buys for local radio, cable and TV § Worked on both Direct response and Spot Buy § Negotiate rates and book orders § Maintain buys, makegoods, revisions § Run posting reports and trending reports § Calculate cpps for planning § Trend numbers for buys and planning Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Broadcast Buyer
      • Jun 2011 - Jul 2013

      § Accounts: Del Taco, Ebay, BevMo, Square, Thank You Ocean, AAA, Wawanesa § Markets: Chicago, Washinton DC, Palm Springs, San Diego, Albuquerque, Santa Barbara, Spokane, Bullhead City, Tucson, Salinas Monterey, Denver, Colorado Springs, Bakersfield, Detroit § Compose buys for local radio, cable and TV § Review daily spot times against orders § Negotiate rates and book orders § Maintain buys, makegoods, revisions § Run posting reports and trending reports § Trend numbers for buys and planning Show less

    • National TV Coordinator
      • Jan 2011 - Mar 2011

      § Accounts: Weinstein § Build Media plans § Execute change orders § Work in Harris to enter avails, makegoods, orders, reconcile invoices, trend numbers, set up calendars, prebuys, § Contact stations for avails, spot times § Run posting reports and trending reports § Compose research for new business pitches § Reconcile discrepancies at month end

    • Junior Buyer/ Spot Broadcast
      • Dec 2007 - Dec 2010

       Clients- Weinstein, Del Taco, Behr Paint, LA Phil, Walt Disney Concert Hall, MINI, Greyhound, Epson, Various Political, Coco's/Carrows, Roadside, PG&E, Hollywood Bowl, MGM Compose buys for local radio, cable and TV in several markets Review daily spot times against orders Send offers and orders to stations Work in Harris to enter avails, makegoods, orders, reconcile invoices, trend numbers, set up calendars, prebuys, Assist the SVP of Spot Buying and manage all administrative tasks that come across her desk Contact stations for avails, spot times to enter and trend numbers accordingly Assist the SVP of Spot Buying and manage all administrative tasks that come across her desk Run posting reports and trending reports  Compose research for new business pitches Reconcile discrepancies at month end Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Sales and Marketing Assistant
      • Jan 2007 - Sep 2007
    • United States
    • Construction
    • 1 - 100 Employee
    • Accounting Clerk
      • Feb 2004 - Mar 2005

Education

  • University of Southern California
    2000 - 2005
  • University of Southern California, The School of Policy

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