Suyoung Yo
Director, OOH at Callan Advertising Company- Claim this Profile
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Bio
Experience
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Callan Advertising Company
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United States
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Advertising Services
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1 - 100 Employee
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Director, OOH
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Aug 2021 - Present
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Wilkins Media
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United States
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Advertising Services
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1 - 100 Employee
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Manager, Account Services
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Apr 2019 - Aug 2021
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MGH, Inc.
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Greater Los Angeles Area
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Senior Media Buyer
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Jan 2018 - Mar 2019
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OHM Sweets
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United States
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Food and Beverage Services
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Consulting Product Manager
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2015 - 2019
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Callan Advertising Company
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United States
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Advertising Services
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1 - 100 Employee
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Senior Media Manager
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Oct 2013 - Jan 2018
Manage Local TV/Radio, Network TV, Digital, Print, OOH media for clients. Turkish Airlines, Sony Pictures Classics, Amazon Pictures. Manage Local TV/Radio, Network TV, Digital, Print, OOH media for clients. Turkish Airlines, Sony Pictures Classics, Amazon Pictures.
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Broadcast Negotiator
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Aug 2013 - Sep 2013
§ Accounts: First Tennessee Bank, Guitar Center, Petsmart, Frontier Communications, Conaco Philips, Phillips 66 § Markets: Albuquerque, Bakersfield, Bullhead, Chattanooga, Cleveland, Denver, Indianapolis, Peoria, Portland, Salinas/Monterey, Wilkes Barre § Compose buys for local radio, cable and TV § Worked on both Direct response and Spot Buy § Negotiate rates and book orders § Maintain buys, makegoods, revisions § Run posting reports and trending reports § Calculate cpps for planning § Trend numbers for buys and planning Show less
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Broadcast Buyer
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Jun 2011 - Jul 2013
§ Accounts: Del Taco, Ebay, BevMo, Square, Thank You Ocean, AAA, Wawanesa § Markets: Chicago, Washinton DC, Palm Springs, San Diego, Albuquerque, Santa Barbara, Spokane, Bullhead City, Tucson, Salinas Monterey, Denver, Colorado Springs, Bakersfield, Detroit § Compose buys for local radio, cable and TV § Review daily spot times against orders § Negotiate rates and book orders § Maintain buys, makegoods, revisions § Run posting reports and trending reports § Trend numbers for buys and planning Show less
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Palisades MediaGroup
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United States
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Advertising Services
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1 - 100 Employee
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National TV Coordinator
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Jan 2011 - Mar 2011
§ Accounts: Weinstein § Build Media plans § Execute change orders § Work in Harris to enter avails, makegoods, orders, reconcile invoices, trend numbers, set up calendars, prebuys, § Contact stations for avails, spot times § Run posting reports and trending reports § Compose research for new business pitches § Reconcile discrepancies at month end
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Junior Buyer/ Spot Broadcast
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Dec 2007 - Dec 2010
Clients- Weinstein, Del Taco, Behr Paint, LA Phil, Walt Disney Concert Hall, MINI, Greyhound, Epson, Various Political, Coco's/Carrows, Roadside, PG&E, Hollywood Bowl, MGM Compose buys for local radio, cable and TV in several markets Review daily spot times against orders Send offers and orders to stations Work in Harris to enter avails, makegoods, orders, reconcile invoices, trend numbers, set up calendars, prebuys, Assist the SVP of Spot Buying and manage all administrative tasks that come across her desk Contact stations for avails, spot times to enter and trend numbers accordingly Assist the SVP of Spot Buying and manage all administrative tasks that come across her desk Run posting reports and trending reports Compose research for new business pitches Reconcile discrepancies at month end Show less
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Dogswell
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United States
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Manufacturing
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1 - 100 Employee
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Sales and Marketing Assistant
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Jan 2007 - Sep 2007
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Accounting Clerk
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Feb 2004 - Mar 2005
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Education
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University of Southern California
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University of Southern California, The School of Policy