Experience

MANJA
• United Kingdom
• Retail Apparel and Fashion
• Executive Creative Director

  • Sep 2022 - Present

Creativeland Asia
• India
• Advertising Services
• 100 - 200 Employee
• Executive Creative Director

  • Aug 2021 - Aug 2022


22feet Tribal Worldwide

• India
• Technology, Information and Internet
• 200 - 300 Employee

• Group Creative Director

  • Jan 2020 - Aug 2021

  My stint at 22feet began by helming the creative mandate for a behemoth called Mahindra Auto and the 12 brands that rest under that umbrella. The work included their social presence, digital campaigns, digital films and their newest launches such as the Marazzo, XUV300 and the Alturas. My mandate grew to include several brands such as VIP, L'oreal, Jio, Linkedin and Bumble. But of these, I'm proudest of the work my team and I have managed to create on Spotify and Netflix. With the former, we've pushed the envelope of what social platforms can do for brands and what brands can do on them. And with Netflix, we've taken storytelling from digital to mainline and back again, building a relationship that went from one film brief to their first ever 360 brand campaign in just 18 months.Awards:6 Kyoorius Elephants2 Silver Effies Show less

• Creative Lead

  • Jul 2018 - Jan 2020

  Creating innovative and digital communications across platforms for brands like Spotify, Netflix, Mahindra Auto and Bumble.



PING Network

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Creative Director

  • Sep 2015 - Jul 2018

  Worked on brands such as Flipkart, PhillipCapital, Hyundai and Nasscom. As Creative Director, my key task was to create engaging content that worked for both consumers and brands. A major highlight of my time here was the content we created for Flipkart which took otherwise simplistic How-To videos and made them fun and entertaining. Another was a political satire series I wrote and hosted called The Week’s Absurdities. The show ran for a full season. Worked on brands such as Flipkart, PhillipCapital, Hyundai and Nasscom. As Creative Director, my key task was to create engaging content that worked for both consumers and brands. A major highlight of my time here was the content we created for Flipkart which took otherwise simplistic How-To videos and made them fun and entertaining. Another was a political satire series I wrote and hosted called The Week’s Absurdities. The show ran for a full season.



Adventures of Cheap Beer

• Podcaster

  • Mar 2015 - Jul 2018

  The Adventures of Cheap Beer is a podcast where my co-hosts and I head out to discover Mumbai’s legendary bars. On each episode, we are joined by a guest which makes this show part fun review-part drunk interview. It has been featured in Mumbai Mirror, The Daily Pao and on Buzzfeed. Check it out at AdventuresOfCheapBeer.com The Adventures of Cheap Beer is a podcast where my co-hosts and I head out to discover Mumbai’s legendary bars. On each episode, we are joined by a guest which makes this show part fun review-part drunk interview. It has been featured in Mumbai Mirror, The Daily Pao and on Buzzfeed. Check it out at AdventuresOfCheapBeer.com



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Sr. Creative Solutions

  • Sep 2014 - Mar 2015

  Worked on brands such as Jet Airways, Asian Paints Royale Play, HiCare and Park Avenue. Worked on brands such as Jet Airways, Asian Paints Royale Play, HiCare and Park Avenue.



JWT

• United Kingdom

• Creative Supervisor (Copy)

  • Nov 2012 - Sep 2014

  Worked on brands such as Godrej Security Solutions, Airtel, Kellogg’s, Birla Sun Life Insurance and Birla Sun Life Mutual Funds. A major highlight of my time here was the ‘Ab Musibat Se Darna Kaisa – 2013’ campaign for Godrej Security Solutions. It’s a campaign that I was involved in from start to end and one that saw me contribute a TVC, several print ads and digital/activation ideas. Another highlight was a first-of-its-kind music video I wrote for Birla Sun Life Mutual Fund called ‘The Mutual Fund Song’. The video picked up over a million hits on YouTube. Awards: Effie: Silver – Godrej Security Solutions Show less



Media2win

• Technology, Information and Internet
• 1 - 100 Employee

• Creative Writer

  • Apr 2011 - Nov 2012

  Worked as copywriter and digital creative on brands such as Idea Cellular, Max New York Life Insurance, Tata Sky and UTV Motion Pictures. Worked as copywriter and digital creative on brands such as Idea Cellular, Max New York Life Insurance, Tata Sky and UTV Motion Pictures.



Contests2win.com

• India

• Creative Writer

  • May 2010 - Mar 2011

  Worked as copywriter and digital creative on brands such as Idea Cellular, Dulux, Tata AIG, IDBI Federal, Royal Stag and Fox History and Entertainment. Worked as copywriter and digital creative on brands such as Idea Cellular, Dulux, Tata AIG, IDBI Federal, Royal Stag and Fox History and Entertainment.



Leo Burnett

• 1 - 100 Employee

• Trainee Writer

  • Sep 2009 - Mar 2010

  Worked as copywriter on brands such as Reliance BIG TV and McDonalds. Worked as copywriter on brands such as Reliance BIG TV and McDonalds.