Experience

Serenic Software
• United States
• Software Development
• 1 - 100 Employee
• Director Of Strategic Partnerships

  • Oct 2021 - Present


LetsAllDoGood

• United States
• Internet Publishing
• 1 - 100 Employee

• Business Development & Partnerships

  • Jan 2020 - Oct 2021

  LetsAllDoGood's mobile App platforms enable any nonprofit, cause, labor union, educational organization, or community group to create, manage, and publish, and push rich content – news, events, volunteering – to their supporters on their smartphones. We have a beautifully designed app (Android, iOS) that enables those supporters to connect, engage, and share content from the causes and groups that matter to them. The platforms include the Union Strong App (for labor unions)… Show more LetsAllDoGood's mobile App platforms enable any nonprofit, cause, labor union, educational organization, or community group to create, manage, and publish, and push rich content – news, events, volunteering – to their supporters on their smartphones. We have a beautifully designed app (Android, iOS) that enables those supporters to connect, engage, and share content from the causes and groups that matter to them. The platforms include the Union Strong App (for labor unions), LetsAllDoGood (for non-profits, education and causes of all kinds), LetsAllBeHeard (for civic and community groups of any kind). The platform enables any organization of any size, to connect with their members & supporters based upon who they are or where they are. Show less



FrontStream, Inc.

• United States
• Facilities Services
• 1 - 100 Employee

• Chief Marketing Officer (CMO)

  • Jan 2016 - Dec 2019

  Savannah, Georgia Area A SaaS fundraising platform with 7,000 customers; five acquisitions of leading social innovation companies including: Artez Interactive, Firstgiving, GiftWorks CRM, Truist and BiddingforGood. Responsibilities: Played a leadership role in the integration efforts of all five acquired companies including integration of staff, technology, brands, clients, and cultures. Utilized Salesforce, Pardot, Hubspot, and Drift to successfully create marketing campaigns that nurtured >25,000… Show more A SaaS fundraising platform with 7,000 customers; five acquisitions of leading social innovation companies including: Artez Interactive, Firstgiving, GiftWorks CRM, Truist and BiddingforGood. Responsibilities: Played a leadership role in the integration efforts of all five acquired companies including integration of staff, technology, brands, clients, and cultures. Utilized Salesforce, Pardot, Hubspot, and Drift to successfully create marketing campaigns that nurtured >25,000 leads per year. Employed both inbound and outbound marketing efforts driven including SEM, SEM/Online advertising, content marketing, direct marketing and marketing qualified lead (MQL) generation. Led management of 1,000 customers, accounting for 80% of total company revenue. Led customer renewals, directly managed as well as via partners, impacting YoY revenue growth while fostering relationships with distributors and resellers. Directed the efforts of customer support representatives for a client base of over 7,000. Managed Professional Services, a team providing customer on-boarding, data importing, training, and project management; resulting in $500,000 of annual revenue by selling services to major clients including web-site skinning, event management & customization, and custom reporting.

• Chief Revenue Officer (CRO)

  • Aug 2013 - Jan 2016

  Cambridge, MA Directed a team of 35 inside sales representatives; who exceeded new sales targets by achieving 111% of quota by winning >3,400 new non-profit & corporate clients. Facilitated new business development and sales efforts, as well as marketing and channel partner relations. Oversaw the company's international operations in Australia and the United Kingdom.



Artez Interactive

• Brazil
• Retail

• President

  • Oct 2010 - Aug 2013

  Toronto, Canada Area A global online and mobile fundraising SaaS based platform enabling mid-sized and large non-profit organizations to implement over $250 million of online and mobile fundraising programs annually, with operations in the United States, Canada, Australia, and the United Kingdom. Responsibilities: Participated in the growth and addition of over 300 new clients in the United States, United Kingdom, Canada, and Australia doubling the company's annual revenue. Directly responsible for… Show more A global online and mobile fundraising SaaS based platform enabling mid-sized and large non-profit organizations to implement over $250 million of online and mobile fundraising programs annually, with operations in the United States, Canada, Australia, and the United Kingdom. Responsibilities: Participated in the growth and addition of over 300 new clients in the United States, United Kingdom, Canada, and Australia doubling the company's annual revenue. Directly responsible for Worldwide sales including Canada and Australia; oversaw sales, customer success and product management. Responsible for the strategic positioning of the platform in the market which established Artez as the leading fundraising platform for mid-sized and large non-profit organizations. Cultivated relationships with channel partners including PayPal, Salesforce, Deloitte Digital, and Rapidata while fostering new clients and increasing donation volume.

• Member Board of Directors

  • Oct 2010 - Aug 2013

• President, Artez US & Head of Worldwide Sales

  • Dec 2009 - Oct 2010

  Toronto, Canada Area Collaborated with Product & Marketing teams to productize Artez as the platform for the U.S. market. Established U.S. operations and sales efforts. Defined market positioning for Artez versus competitive online fundraising solutions.



Firstgiving, Inc.

• Chief Executive Officer - CEO

  • Mar 2003 - Sep 2008

  Woburn, MA An online crowd-funding & peer to peer fundraising platform enabling 2 million individuals to raise >$100 million for >25,000 non-profit organizations in the United States. Founded FirstGiving and grew the customer base from zero to 3,500 charities that raised >$100 million in charitable donations with an annual revenue of $3 million. Hired and built a team of 20, establishing FirstGiving as the premier peer to peer fundraising platform for small and mid-sized non-profit… Show more An online crowd-funding & peer to peer fundraising platform enabling 2 million individuals to raise >$100 million for >25,000 non-profit organizations in the United States. Founded FirstGiving and grew the customer base from zero to 3,500 charities that raised >$100 million in charitable donations with an annual revenue of $3 million. Hired and built a team of 20, establishing FirstGiving as the premier peer to peer fundraising platform for small and mid-sized non-profit organizations. Established and managed a direct sales team responsible for selling to non-profit organizations and succeeded in adding >50 new clients monthly. Negotiated contracts and relationship with banking partners and Guidestar for API access to a database of 1.5 million non-profit organizations. Identified product requirements to address market, defined positioning and go-to market strategy. Elected as a Board member for the ePhilanthropy Foundation that helped to establish and guide the early stages of online and mobile philanthropy and fundraising efforts by non-profit organizations. Participated in speaking engagements with local industry events including local AFP conferences. Published contributor to the 2007 book 'People to People Fundraising'. Show less



FairMarket

• United States
• Software Development
• 1 - 100 Employee

• Director of Marketing & Business Development

  • Jul 2001 - 2003

  Woburn, MA An online auction company powering auctions for major brands such as Dell, Sam's Club, MSN, Lycos, eBay, and Miller Brewing Company. Led FairMarket's strategic repositioning including identification of target markets, definition of product strategy, and implementation of strategic partnership with eBay. Effective partnership management of eBay contributed to the acquisition. Directly responsible for selling online customer loyalty and reward points programs on eBay to major national… Show more An online auction company powering auctions for major brands such as Dell, Sam's Club, MSN, Lycos, eBay, and Miller Brewing Company. Led FairMarket's strategic repositioning including identification of target markets, definition of product strategy, and implementation of strategic partnership with eBay. Effective partnership management of eBay contributed to the acquisition. Directly responsible for selling online customer loyalty and reward points programs on eBay to major national consumer brands. Facilitated sales of listing automation services to major sellers on eBay and large national merchants.

• Director of Product Marketing

  • Jul 2000 - Jul 2001

  Woburn, MA Directed FairMarket's product strategy and product marketing efforts for its retail and community market segments; accounting for 80% of the company's revenue. Owned the product road map, lead generation, product positioning and market segmentation; responsible for ensuring that all technology developed was properly conveyed, launched and utilized by sales, marketing, customers, and partners.

• Director of Business Development

  • Nov 1997 - Jul 2000

  Woburn, MA Successfully managed a team of four Strategic Alliance managers responsible for relationships with Microsoft, Lycos, Excite@Home, NBCi, ZDNet, AltaVista, TicketMaster/CitySearch and Times Digital; these partnerships accounted for 50% of all sales on the FairMarket Network.



ProCD, Inc.

• Canada
• Civil Engineering

• Product Marketing Director

  • Oct 1996 - Oct 1997

  Danvers, MA Electronic publisher of national telephone directories and street mapping software; distributed on CD-ROM via retail channel partners, catalogs and Internet. Developed go to market plans for CD-ROM based directories and data licensing. Included pricing, identification of target markets, product positioning and lead generation. Defined product requirements for new products and product enhancements.



ProCD

• France
• Architecture and Planning

• Channel Sales Director

  • Oct 1994 - May 1996

  Danvers, MA Managed over $7 million in consumer software sales through major national retail chains. Negotiated inventory stocking levels for all products with retail buyers and implement consumer marketing programs to increase shelf space and product sell through. Introduced and launched new Pro CD products to the retail distribution channel including for major retailers including Staples, Best Buy, Office Max, CompUSA and other technology retailers.


SilverPlatter Information, Inc.
• Internet Marketing Manager

  • Jan 1994 - Oct 1994


SilverPlatter Information

• Publishing Rights Acquisition Manager

  • 1993 - 1994

• Business Unit Manager, Business Information Products

  • 1992 - 1993

• Business Development Executive

  • 1989 - 1992