Experience

The Lumery

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Senior Delivery Manager

  • Jul 2022 - Present

  The Lumery is a marketing and technology consultancy, using data & technology to bridge the void between brands and their customers. Through harnessing data & technology, The Lumery offers clarity, honesty and a human face, bringing order to chaos and clarity to the complex. The Lumery is a marketing and technology consultancy, using data & technology to bridge the void between brands and their customers. Through harnessing data & technology, The Lumery offers clarity, honesty and a human face, bringing order to chaos and clarity to the complex.



Mercer

• Portugal
• IT Services and IT Consulting

• Senior Communications and Branding Consultant

  • Jul 2018 - Sep 2020

  • Partnered closely with clients for end to end consulting service, from needs identification, strategy development, creating and presenting the proposal as well as overseeing the delivery of the project.• Spearheaded the product development and go to market strategy for an off the shelf communications solution. The first package was sold within 1 week of launching the product within the APAC region.• Thought leader and subject matter expert on marketing/communication strategies, having featured as a conference speaker, as well as developing content and authoring various articles. Show less

• Senior Marketing Manager

  • Jul 2017 - Jun 2018

  • Developed the marketing strategy for product solutions (HR software platform) within Mercer’s core businesses, which involved demand generation campaigns, digital media planning/execution, email marketing, account based marketing, building brand visibility and managing events/webinars.• Radically changed market perceptions of the key business product (HR software platform) by revamping the value proposition as well as corresponding positioning and messaging. This related more closely with the target audience by offering solutions to key challenges, and was delivered in a way that resonated with them.• Devised pipeline and demand generation strategies by integrating customer journey, from raising awareness to generating and nurturing leads through the marketing funnel to final action/purchase. Using both Adobe Marketo and CRM software (Salesforce) to support with deployment, measurement, ROI analysis and optimisation.• Worked closely with the sales team to develop a process flow to improve lead conversion rates, as well as provide sales enablement training on marketing best practices for effective customer outreach.• Advocated operational excellence by initiating a number of process change improvements including automation of leads from 3rd party sources using Marketo, which led to significant time/data capture efficiencies. • Working closely with partners/vendors (media agency, public relations, social media, marketing operations, knowledge management and blog team) to ensure business goals and objectives are met. Show less



Essence

• Austria
• Design Services

• Freelance Project Manager (Client: Google)

  • Jun 2017 - Jul 2017

  • Provided marketing and project support to agency team planning Google’s 2018 digital marketing strategy. • Developed processes to increase efficiencies in managing marketing campaigns, leading to a more effective client/agency relationship. • Lead daily team meetings to ensure marketing/project plans were on track and delivering on key goals/objectives. • Provided marketing and project support to agency team planning Google’s 2018 digital marketing strategy. • Developed processes to increase efficiencies in managing marketing campaigns, leading to a more effective client/agency relationship. • Lead daily team meetings to ensure marketing/project plans were on track and delivering on key goals/objectives.



POPSUGAR

• United States
• Media Production
• 100 - 200 Employee

• Senior Partnerships/Project Manager

  • Aug 2015 - Jan 2017

  • Worked closely with Marketing/Brand Strategy teams to manage breakthrough campaigns for clients, which included a mix of written/video content, paid social media, influencer programs, email marketing and display ads • Consistently improved performance metrics by ensuring branded content was effectively optimised across the POPSUGAR.COM network and POPSUGAR social media channels • Created brand perception changing campaigns for clients through the development of impactful brand messaging as well as always motivating creative teams to think outside the square and deliver beyond expectation • Managed content (native editorial posts, video posts, custom hubs/microsites) via the CMS (using HTML5), and analysed marketing data/insights to devise effective distribution and launch strategies • Successfully managed large scale, high volume digital campaigns across the POPSUGAR.COM network and consistently delivered projects on time/to objective as outlined in the original scope of work (SOW) • Recognised for working collaboratively and with a high level of diplomacy throughout the review process between internal teams (including Account Managers, Creative Services, Traffic, Native/Editorial and Influencer teams) and external clients/vendors – in turn gaining the trust and respect of all stakeholders • Introduced and implemented a workflow management document within the team, which helped to streamline processes and contribute to higher levels of efficiency across all other internal teams • Ensuring effective communication when working with the PopSugar Studios video producers and directors so that client objectives are being met throughout the process - ideation, production, shoot day, editing, and eventual launch of video content Show less



Hearst Magazines UK

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Creative Solutions Manager (ELLE and ELLE Decoration) - Projects

  • Mar 2013 - Jan 2015

  • Successfully managed highly integrated ELLE 360 Degree cross platform campaigns that spanned across print (ELLE and ELLE Decoration Magazine), digital (ELLEUK.COM), social media channels, ELLE Fashion Cupboard as well as management of events • Overseeing the delivery of digital campaigns across various formats on ELLEUK.COM • Contributed to the achievement of 2013 CY advertising budget by assisting the sales team in dictating accurate budgets for commercial campaigns, minimising costs and in turn maximising profit margins • Impactful management of a number of projects, leading to additional revenue being signed off to extend the campaign beyond the UK market - into international editions of ELLE (including Australia, Japan, Korea, Singapore, Hong Kong, China, Brazil, Germany, Italy, Netherlands, Poland, Spain, Sweden and Russia) • Developed strong relationships with key advertising clients, resulting in repeat business from season to season • Extensive experience in delivering large, multi-title campaigns across other Hearst Magazines UK titles (such as Harper's Bazaar, Esquire, Cosmopolitan, Company and Red) • Managing the design and copywriting team of 5 people and ensuring effective job flow so that all deadlines (print, proactive work and all other items) are met • Producing brand perception changing photo and video shoots for clients. Organising every aspect of the shoot from booking photographers, stylists, studios, hair/makeup artists and casting models. Managing the shoot day itself and ensuring the schedule is followed and the shoot is on brief • Responsible for managing shoots in various countries and managing the logistical details, permit applications, transport and accommodation • Negotiating with key suppliers in the industry to obtain the most competitive rates possible, contributing to the maximisation of profits for the company Show less



Bauer Media

• Ireland
• Broadcast Media
• 1 - 100 Employee

• Agency Business Account Manager

  • May 2011 - Oct 2012

  Clients: Revlon, Trimex, Westpac, Macquarie Bank, Hyundai, Seiko, Qantas Holidays, TravelScene AMEX, CloroxAgency: Group M (Mediacom) and Mediabrands (Initiative)• Fostering close relationships with clients/agency reps leading to the development and presentation of highly strategic brief responses • Responsible for maintaining majority market share across the print media sector for the Revlon client portfolio • Successfully sold in a number of buy-out issues to clients, leading to incremental revenue for the business• Analysing revenue figures/trends and developing client business plans/forecasts/growth strategies • Directly managed account co-ordinators, acting as a mentor and assisting in the progression of their career goals Show less

• Key Accounts Senior Project Manager

  • Oct 2007 - May 2011

  • Project Managing various large campaigns across the Key Account client portfolio including:- liaising with designers and ensuring the feedback/approval process is smooth and material deadlines are met- co-ordinating large PBL Media campaigns across ACP Magazines [print], Ninemsn [digital] and Channel 9 [TV] - organising large campaign based events including product launches, beauty/makeover pop up stores, National roadshows, client charity auctions, food/cooking demonstrations with renowned chefs Show less

• Key Accounts Advertising Account Executive

  • Jan 2006 - Oct 2007

  • Assisting Business Managers with CPM Analysis for rate negotiations, research for briefs, compiling presentations, providing information for quarterly contract reviews and annual contract negotiations• Working with the creative director – creative briefing, confirming timelines, managing shoot details and talent

• Research Analyst

  • Jan 2004 - Dec 2005

  • Provide appropriate and comprehensive research analysis to each advertising department. Research may be sourced from the various tools available in the Asteroid database, general trends obtained from the AustraliaScan • Working closely with the Key Accounts and CSU departments by initially going through briefs and drawing from a range of research tools. Often this research will be analysed and compiled into a presentation which contains the key findings (or unique points of difference when the brief requires competitor comparison)• Training newly hired employees to use the ‘Asteroid’ Database as well as other internal systems Show less