Experience

Shoplooks

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Shoplooks

  • Jun 2019 - Present

  · Mainly responsible for gloabal strategy planning of Shoplooks；Mainly monitoring and managing account team to plan yearly digital strategies(creators and media buying strategies), as well as budget estimation and control for our clients and partners; In charge of helping brands or merchants developing and implementing their marketing promotion target or sales target monthly; Help account team to modify media kit and do business developing for Shoplooks. · Key organizer of Shoplooks CPS influencers and celebrity team, make sure influencers/Celebrities communications and content postings quality control for client's request, building up huge media and influencers data base for our partners ; including maintain relations, routine communications, influencers and celebrities shooting handle, ambassador and brand friends research and negotiation, invite influencers to join brand PR offline events; · Mainly responsible for Shoplooks product marketing and PR related supervising, including official website, SNS account, mobile sites/APP launch and product upgrades for both influencers and merchants using, in charge of operation of Shoplooks website featured campaign, optimize PR and SEO/SEM strategy to build reputation for Shoplooks and drive business opportunies; · Develop deep understanding of fashion, luxury brands and e-commerce industry, fully understand our competitor's business model and trends. Drive knowledge share of cutting-edge digital and social trends among wider teams. · Work closely with internal team(creative and planning team, influencer and media team, PR and product marketing team, BD team, MC and BI team)to meet client's KPI request: Ensure Shoplooks to increase GMV for our partners yearly and make sure Shoplooks increase profits every year. · Mainly responsible for Shoplooks event or sponsorship strategies, budget control, team management, performance overall seeing, global hiring strategy. Show less



International Luxury Group (ILG of Switzerland AG)

• Switzerland
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Senior Marketing Manager

  • Jun 2016 - May 2019

  · Mainly responsible for the brand management and digital or PR strategy planning and executive including top fashion and luxury brand. · Responsible for team management, leading team members to do brand online promotion plan or offline event plan, make marketing proposal · Cross over brand cooperation, be responsible for the famous influencers or celebrity contacting and relations maintain. · Mainly responsible for the brand management and digital or PR strategy planning and executive including top fashion and luxury brand. · Responsible for team management, leading team members to do brand online promotion plan or offline event plan, make marketing proposal · Cross over brand cooperation, be responsible for the famous influencers or celebrity contacting and relations maintain.