Experience

Netcel

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Account Director

  • Jun 2023 - Present

  St. Albans, England, United Kingdom



Wireless Social

• United Kingdom
• Wireless Services
• 1 - 100 Employee

• Head Of Partnerships

  • Aug 2021 - Jun 2023

  Wireless Social is a Guest Wi-fi solution for the Hospitality and Retail sectors, with data and Insights at its heart. In my role as Head Of Partnerships, I was tasked with establishing a true partnerships function within the organisation, based on building and maintaining strong partner relationships. By identifying key strategic partners that supported our offering to help us win and retain clients. Together we worked to deliver highly valuable solutions for our clients and demonstrate the… Show more Wireless Social is a Guest Wi-fi solution for the Hospitality and Retail sectors, with data and Insights at its heart. In my role as Head Of Partnerships, I was tasked with establishing a true partnerships function within the organisation, based on building and maintaining strong partner relationships. By identifying key strategic partners that supported our offering to help us win and retain clients. Together we worked to deliver highly valuable solutions for our clients and demonstrate the combined value of our collaboration. It’s was a very varied role covering relationship management, new partner engagement, partner marketing and technical integration support. Show less



Omnifi

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Director

  • Sep 2017 - May 2021

  London, United Kingdom Omnifi is a specialist digital agency, designing and building clever technology for connected spaces, with a focus on innovation and revenue driving products for retail and leisure clients. My role as Business Director at Omnifi was varied. Whilst my primary objective was the success of our key agency accounts acting as product owner, as part of the Senior Management Team, I led the resourcing function, 3 Project Managers, mentored, formed the ‘Culture Club’ in 2019 and contributed to… Show more Omnifi is a specialist digital agency, designing and building clever technology for connected spaces, with a focus on innovation and revenue driving products for retail and leisure clients. My role as Business Director at Omnifi was varied. Whilst my primary objective was the success of our key agency accounts acting as product owner, as part of the Senior Management Team, I led the resourcing function, 3 Project Managers, mentored, formed the ‘Culture Club’ in 2019 and contributed to a wide range of strategic development initiatives. When we had an office, I also made a fair few cups of tea! Over the past 3.5 years, my client portfolio has included TUI, Hasbro, The Ramblers, Be At One, The Stonegate Pub Company and more recently The Restaurant Group including wagamama. I have always worked in close partnership with senior client stakeholders, to develop strategically aligned solutions and products, resulting in long term valuable engagements for the agency. I’ve also had the opportunity to work across a variety of platforms including, native/react native applications, websites/web apps, AR, in-store digital screens, beacons and online payments. I pride myself on the strong relationships I’ve built over the years with both clients and colleagues. In fact, pulling teams together (clients included) and motivating them towards achieving the common end goal has been vital - especially in the past year. Show less



MCS Creative

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Feb 2016 - Sep 2017

  St Albans, United Kingdom Working on a rolling contract basis, I looked after a small team delivering high quality creative work - anything from Brand Identity development, print and digital marketing materials, full digital strategies and website builds. I also worked very closely with the company Directors to shape the digital offering, before going on maternity leave in October 2016.



Clock

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Account Director

  • Nov 2014 - Feb 2016

  Hertfordshire Covering for a colleagues maternity leave, I looked after a number of key accounts including Shortlist Media, RIBA Enterprises, Time Inc. Uk and Riot Games. Projects included anything from a brand re-fresh for Shortlist and Stylist, to the implementation of a paywall and authentication layer for RIBAJ.com and the re-launch of a huge e-sports website.



Rockpool Digital

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Account Director

  • Jul 2014 - Nov 2014

  Barbican I managed a portfolio of clients, but primarily STA Travel Ltd. helping them to refresh their digital offering and working on some exiting new developments, working closely with their internal teams. Rockpool are really amazing company to work for, with a talented and committed team and I thoroughly enjoyed my time with them - although only for a few months, as I was approached for the role at Clock which was much closer to home.



ORM

• Senior Account Director

  • Dec 2012 - May 2013

  London, United Kingdom I joined ORM in a Senior Client Service role working across a number of key clients including Spirit Pub Group, Channel 4, PPL and iTV. I helped to shape the team and ORM's offering at a very exciting time. For me, it was a great opportunity to expand my experience into B2B applications and services. I was sadly only with them for a short time due to expecting my first child and deciding to move out of London.



We Love Mobile

• Senior Account Director

  • Mar 2011 - Dec 2012

  Senior Account Director at We Love Mobile, which was part of BTL agency BD Network. Working with both internal BD clients including Coke, CCE, Molson Coors, Virgin and Nintendo, as well as external clients Shelter and Trader Media. We worked across all mobile and digital platforms, providing expertise and solutions to our clients. Digital Shopper marketing is at the heart of what I did. I ran a digital pilot programme for one of the agencies key clients Coca-Cola Enterprises, shaping… Show more Senior Account Director at We Love Mobile, which was part of BTL agency BD Network. Working with both internal BD clients including Coke, CCE, Molson Coors, Virgin and Nintendo, as well as external clients Shelter and Trader Media. We worked across all mobile and digital platforms, providing expertise and solutions to our clients. Digital Shopper marketing is at the heart of what I did. I ran a digital pilot programme for one of the agencies key clients Coca-Cola Enterprises, shaping their future digital marketing strategy. We were testing various digital techniques, which includes mobile (applications and mobile web), social, digital advertising, search and traditional channels to drive interactions leading to purchase. It involved working not only with CCE, but also with their retail customers and the Coke GB brand teams to ensure successful execution of the pilots. I also managed a team of 4 Account Managers and Account Directors and was also responsible for the budgeting and forecasting for the entire We Love Mobile division. Show less



iris Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Strategist (Mobile)

  • Nov 2008 - Jun 2010

  During my time at Iris Digital, I worked as part of the strategy team with an expertise in mobile and as the digital division merged with the rest of the agency departments, I became a Senior Account Director looking after the Dairy Crest account.



Sponge Ltd

• Key Account Director

  • 2004 - 2008

  At Sponge I was responsible for managing the key account relationships. Looking after a mix of agencies and direct clients including Iris, Ogilvy and Barclays. My role was to really understand how mobile fits into the marketing mix for clients with a variety of business objectives, at a time before a 'mobile first' approach. It was a hybrid Business Development and Account Services role, where I was motivated to bring in new clients and generate significant revenues fro the… Show more At Sponge I was responsible for managing the key account relationships. Looking after a mix of agencies and direct clients including Iris, Ogilvy and Barclays. My role was to really understand how mobile fits into the marketing mix for clients with a variety of business objectives, at a time before a 'mobile first' approach. It was a hybrid Business Development and Account Services role, where I was motivated to bring in new clients and generate significant revenues fro the company. I also made some lifelong friends during my time at Sponge! Show less