Manager, Design

• Apr 2023 - Present

Senior Design Associate

• Mar 2021 - Mar 2023

Co-founder and Designer

• Aug 2018 - Present

Vr̥tta is a design studio-on-the-cloud with a focus on sustainability. Through this venture, we are exploring new materials in the recycled/upcycled/reclaimed space, while solving some of the most gnawing sustainability issues. Life in today’s world is characterised by ever-changing trends, single-use products and reckless consumerism. We believe, that as designers, we are responsible for the impact created through the materials we use, the products we put out, and the way we make. We want to challenge the status quo, by designing products and their systems to be sustainable, throughout their lifecycles. Check us out! www.studiovrtta.com Instagram: https://www.instagram.com/vrtta.fullcircle Facebook: https://www.facebook.com/vrtta.fullcircle Show less

Design Consultant

• Jul 2017 - Mar 2021

I worked as a freelance design consultant offering comprehensive services and total design solutions. I started Eleveniche to explore my passion for creating impactful products and experiences. I have served both established businesses and startups, with a focus on creative problem solving and meeting the triple bottom line. My work is documented on my portfolio website www.eleveniche.com I worked as a freelance design consultant offering comprehensive services and total design solutions. I started Eleveniche to explore my passion for creating impactful products and experiences. I have served both established businesses and startups, with a focus on creative problem solving and meeting the triple bottom line. My work is documented on my portfolio website www.eleveniche.com

Junior Product Designer

• Feb 2016 - Nov 2016

-Design and Sampling of leather accessories and brass fittings -Researching latest fashion trends and exploring new techniques -Preparing technical drawings for every product that goes into production -Working on costing to ensure maximum value at an optimal cost -Working with production team to ensure timely delivery of well-finished goods -Working with Retail and Graphic design teams to execute and review Visual Merchandising. -Design and Sampling of leather accessories and brass fittings -Researching latest fashion trends and exploring new techniques -Preparing technical drawings for every product that goes into production -Working on costing to ensure maximum value at an optimal cost -Working with production team to ensure timely delivery of well-finished goods -Working with Retail and Graphic design teams to execute and review Visual Merchandising.

Head of Product Design

• May 2015 - Feb 2016

-Heading Product Design, Research, Brand development for Hazel from scratch. -Working along with the Graphic Design and Marketing team to launch campaigns for both MyCopie and Hazel. -Handling the inbound enquires from Corporates to create custom stationery. -Driving the entire process from design to manufacture and retail. - Build a creative process around designing products within Mycopie-Hazel to increase productivity and output. -Heading Product Design, Research, Brand development for Hazel from scratch. -Working along with the Graphic Design and Marketing team to launch campaigns for both MyCopie and Hazel. -Handling the inbound enquires from Corporates to create custom stationery. -Driving the entire process from design to manufacture and retail. - Build a creative process around designing products within Mycopie-Hazel to increase productivity and output.

Product Designer

• May 2015 - 2016