Experience

Tata Digital

• India
• Technology, Information and Internet
• 700 & Above Employee

• Brand Manager

  • Apr 2023 - Present

  Bengaluru, Karnataka, India Financial Services @ Tata Neu Currently handling all of branding for Tata Neu Personal Loans & Insurance. Executed co-branded sale campaigns for the Tata Neu HDFC Bank Credit Card.



ZestMoney

• India
• Financial Services
• 300 - 400 Employee

• Assistant Brand Manager

  • May 2022 - Apr 2023

  Bengaluru, Karnataka, India Lead marketing for Online category growth through end-to-end Omni-channel campaigns in collab with merchants across Lifestyle, Fashion, Travel, Ed- Tech, Consumer Electronics & Marketplace categories. Planned & executed large scale Category Fests at optimised costs to boost GMV & increase AOV, e.g, Zest Travel Fest, Zest Gadget Fest. Insight mapping through consumer immersion activities and competition benchmarking to build relevant growth strategies through regular Brand… Show more Lead marketing for Online category growth through end-to-end Omni-channel campaigns in collab with merchants across Lifestyle, Fashion, Travel, Ed- Tech, Consumer Electronics & Marketplace categories. Planned & executed large scale Category Fests at optimised costs to boost GMV & increase AOV, e.g, Zest Travel Fest, Zest Gadget Fest. Insight mapping through consumer immersion activities and competition benchmarking to build relevant growth strategies through regular Brand Tracks. Worked with co-brand managers to strategise, plan & execute the annual brand campaign with Jitendra Kumar in order to penetrate into tier 2 & tier 3 cities. Responsible for increase in MoM App DAU through simple gamification, polls & cohort based discounting. Analysing, planning & implementing Google Ad campaigns for acquiring new customers and bringing back old customers by cohorted remarketing campaigns. Worked closely with UI/UX team on design of webpages, app screens & journey pages. Optimised App Searches on Play Store & App Store to generate installs & signups from organic channels Show less



Digit Insurance

• India
• Insurance
• 700 & Above Employee

• Senior Associate - Brand Marketing

  • Jan 2021 - Apr 2022

  Bengaluru, Karnataka, India In the Brand Marketing team, I was responsible for improving the Cross-Sell journeys’ for our existing customers. I also set up the first Win-Back journey for all lost customers. Understood customer behaviour, drafted insights and experimented new approaches to simplify insurance for an under penetrated Indian insurance market. Was also responsible for drafting regular communication for the Digit Partner App where around 10,000 partners visit on a regular basis… Show more In the Brand Marketing team, I was responsible for improving the Cross-Sell journeys’ for our existing customers. I also set up the first Win-Back journey for all lost customers. Understood customer behaviour, drafted insights and experimented new approaches to simplify insurance for an under penetrated Indian insurance market. Was also responsible for drafting regular communication for the Digit Partner App where around 10,000 partners visit on a regular basis. Briefly worked with the tech on developing the customer app at it’s nascent stage. Was also a part of the brand campaign with Virat Kohli where we tried focusing on the scale of growth Digit has had since its inception.

• Associate - Prime & Retail Broking

  • May 2020 - Dec 2020

  Bengaluru, Karnataka, India Worked under the Retail & Prime Broking Channel, interacted with over 40 prestigious Insurance Brokers in Bengaluru, and had enhanced business through different motor and commercial lines of insurance.

• Executive Trainee - Strategic Partnership

  • May 2019 - Apr 2020

  Bengaluru, Karnataka Built a relationship and network with Bengaluru's vast and rapidly growing agency and broker chain of insurance (majorly Non-Motor vertical of business) and strategically approached them in enhancing the business.



Digit Insurance

• India
• Insurance
• 700 & Above Employee

• Intern - Strategic Alliances

  • Feb 2019 - Mar 2019

  Bengaluru, Karnataka, India Handled the back end issuance operations and generation of quotations for GMC and Motor Insurance Business.



Enactus Christ

• India
• Non-profit Organizations

• Head Of Marketing

  • Jun 2018 - Jan 2019

  Bengaluru, Karnataka, India

• Member - Events and Marketing

  • Dec 2017 - May 2018

  Bengaluru, Karnataka

• Member - Research and Ideation

  • Dec 2017 - May 2018

  Bengaluru, Karnataka, India



Mahindra Aerospace

• India
• Aviation and Aerospace Component Manufacturing
• 200 - 300 Employee

• Summer Intern - Finance

  • Apr 2018 - May 2018

  Narsapura Industrial Area