Sushanth Ruia

Campaign Manager at MAGNETIK NYC
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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/ Based on 2 ratings
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Jackson Thom

Sush is a phenomenal teammate and marketer. He is constantly attuned to the latest trends in digital marketing, beyond surface-level headline skimming. He's a deep well of insight and technical wherewithal, as well as marketing strategy. He's deeply analytical and able to marry data with strategy, in a way that's comprehensive and insightful. Sush also has a strong rapport with each and every one of his clients, maintains a high level of mental and digital organization, and has strong, effective communication skills. He has an incredible, independent work ethic, yet is an instant value-add to every team collaboration. Beyond his technical abilities, Sush brings an infectious personality to our team culture. He's unwaveringly positive, curious, supportive, and dependable. I've personally had the opportunity to collaborate with Sush across several clients and projects. Each time, I come away learning something new. I wholly and emphatically recommend Sushanth Ruia to any future endeavor.

Lance Dunbar

Sushanth was an inquisitive and committed student at New York University. He has a solid understanding of key search marketing principles and best practices. Each group in the search marketing class was responsible for developing a search marketing plan, creating content, driving organic and paid search traffic, and providing a performance report. Sushanth’s team was voted by classmates as the best group project. The group project helped Food et Voila! reach new customers. I have no doubt he will have a successful career in marketing and he would be an asset to any team.

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Credentials

  • Edge Academy Certified: Marketing Foundations
    The Trade Desk
    Apr, 2020
    - Nov, 2024
  • Hubspot Academy- Content Marketing Certification
    HubSpot Academy
    May, 2020
    - Nov, 2024
  • Competitive Analysis and Keyword Research
    SEMrush
    Aug, 2020
    - Nov, 2024
  • On-Page and Technical SEO Test
    SEMrush
    Aug, 2020
    - Nov, 2024
  • PPC Fundamentals Exam
    SEMrush
    Jul, 2020
    - Nov, 2024
  • SEO Fundamentals Exam
    SEMrush
    Jul, 2020
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager
      • Jun 2021 - Present

      ● Managed SEO strategy research and implementation at Magnetik. Collaborated with client's web & content teams to ensure that site architecture, copy, code, and other factors were optimized for conversion and usability ● Develop smart, compelling dashboards and reports to track key performance indicators (KPI’s), identify trends and monitor client marketing initiatives ● Collaborate with the email marketing clients to explore datasets, formulate hypotheses, then provide statistically grounded recommendations to the business to drive material improvements

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Marketing Manager
      • Aug 2020 - Jun 2021

      ● Helped over 60 small businesses migrate to a full-stack CRM tool and fast-tracked their adoption of the latest Digital Marketing tools and strategies in an extraordinary year ● Developed & Implemented multi-channel marketing strategies encompassing Email, Social Media, Pay Per Click Ads & Marketing Automation for a variety of businesses across the United States (Industries: Education, Healthcare, Real Estate, Insurance, Publishing) ● Helped businesses design and optimize Lead generation workflows with the use of automation and integrations ● Implemented Click Segmentation strategy for email clients to help create meaningful cohorts to market to

    • Higher Education
    • 700 & Above Employee
    • Media and Marketing Intern
      • Jun 2019 - Jan 2020

      ● Initiated the use of new social media tools and marketing techniques (MailChimp – Open Rate 69%, CTR – 18%)● Review and analysis of past events data to create visualizations to help govern future course of action● Increased engagement and virality of page that was historically known for sporadic engagement with its followers(12% Increase in Social Media following)

    • Vice Chair- Administration (GAB)
      • Sep 2018 - May 2019

    • Content Creation Assistant
      • May 2018 - May 2019

      ● Managed a team of content creators to create relevant and topical pieces of content for our digital platforms (Website,Instagram, Facebook)● Compiled and curated a robust social media content framework to engage NYU Students● Student representative in the 20x30 conference aimed at 20% improvement in Student Health Index by 2030● Convener in Chief for a variety of student reach out and student engagement initiatives

    • India
    • Financial Services
    • Marketing Coordinator
      • May 2017 - Jan 2018

    • United States
    • Financial Services
    • 700 & Above Employee
    • Senior Analyst
      • Jan 2015 - May 2017

      ● Overhauled legacy workflows which required extensive re-designing and testing to be implemented across global teams (5 hours efficiency/day) ● Re-designed the team’s Risk Assessment Model to highlight operational risks associated with daily tasks ● Collaborated with multiple teams that were part of the workflow to achieve front to back efficiency ● Contributed to the outsourcing efforts of the firm by designing training schedules for third party vendors ● Lead conferences with senior management to highlight ideas formulated as part of brainstorming sessions by the global team

Education

  • New York University
    Master's degree, Marketing Analytics
    2018 - 2019
  • St Josephs College Of Commerce
    Bachelor of Business Administration - BBA, Marketing
    2011 - 2014
  • Bishop Cotton Boys'​ School

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