Sushanta Gupta
Fundraising Consultant at Research4Life- Claim this Profile
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Bio
Apar G.
Starting is the hardest part of a journey. We often need a guide, a coach -- or as they say in management schools, a sherpa! I state this with full candour that IFF's community centric model of fundraising is guided by the early insights offered by Sushanta. He without any sense of obligation, favour or reciprocity, made time for calls, offered specific advice and shared materials. These included data based insights, technology flows for individual and retail based fundraising models. This is not only rare, but at his skill level it was something, I felt was astounding. This was one of those significant, early experiences that helped cement my belief in the non-profit sector. Despite all those challenges which come with fundraising, stories about toxic competition, here was a real example that encouraged sharing and growing the field. If I have to recommend Sushanta, it will be not only for his experience, insight and professional acumen but his spirit of generosity. Ultimately this is what it takes to inspire people and lead teams.
Nafeeza Pavri
Sushant is a dynamic person with great people skills. I’ve worked closely with him and he was instrumental in help setting up and leading the donor management unit at Sense India. He has an analytical mind and the ability to work with all be it Sr Management to juniors in the office.
Apar G.
Starting is the hardest part of a journey. We often need a guide, a coach -- or as they say in management schools, a sherpa! I state this with full candour that IFF's community centric model of fundraising is guided by the early insights offered by Sushanta. He without any sense of obligation, favour or reciprocity, made time for calls, offered specific advice and shared materials. These included data based insights, technology flows for individual and retail based fundraising models. This is not only rare, but at his skill level it was something, I felt was astounding. This was one of those significant, early experiences that helped cement my belief in the non-profit sector. Despite all those challenges which come with fundraising, stories about toxic competition, here was a real example that encouraged sharing and growing the field. If I have to recommend Sushanta, it will be not only for his experience, insight and professional acumen but his spirit of generosity. Ultimately this is what it takes to inspire people and lead teams.
Nafeeza Pavri
Sushant is a dynamic person with great people skills. I’ve worked closely with him and he was instrumental in help setting up and leading the donor management unit at Sense India. He has an analytical mind and the ability to work with all be it Sr Management to juniors in the office.
Apar G.
Starting is the hardest part of a journey. We often need a guide, a coach -- or as they say in management schools, a sherpa! I state this with full candour that IFF's community centric model of fundraising is guided by the early insights offered by Sushanta. He without any sense of obligation, favour or reciprocity, made time for calls, offered specific advice and shared materials. These included data based insights, technology flows for individual and retail based fundraising models. This is not only rare, but at his skill level it was something, I felt was astounding. This was one of those significant, early experiences that helped cement my belief in the non-profit sector. Despite all those challenges which come with fundraising, stories about toxic competition, here was a real example that encouraged sharing and growing the field. If I have to recommend Sushanta, it will be not only for his experience, insight and professional acumen but his spirit of generosity. Ultimately this is what it takes to inspire people and lead teams.
Nafeeza Pavri
Sushant is a dynamic person with great people skills. I’ve worked closely with him and he was instrumental in help setting up and leading the donor management unit at Sense India. He has an analytical mind and the ability to work with all be it Sr Management to juniors in the office.
Apar G.
Starting is the hardest part of a journey. We often need a guide, a coach -- or as they say in management schools, a sherpa! I state this with full candour that IFF's community centric model of fundraising is guided by the early insights offered by Sushanta. He without any sense of obligation, favour or reciprocity, made time for calls, offered specific advice and shared materials. These included data based insights, technology flows for individual and retail based fundraising models. This is not only rare, but at his skill level it was something, I felt was astounding. This was one of those significant, early experiences that helped cement my belief in the non-profit sector. Despite all those challenges which come with fundraising, stories about toxic competition, here was a real example that encouraged sharing and growing the field. If I have to recommend Sushanta, it will be not only for his experience, insight and professional acumen but his spirit of generosity. Ultimately this is what it takes to inspire people and lead teams.
Nafeeza Pavri
Sushant is a dynamic person with great people skills. I’ve worked closely with him and he was instrumental in help setting up and leading the donor management unit at Sense India. He has an analytical mind and the ability to work with all be it Sr Management to juniors in the office.
Experience
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Research4Life
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Switzerland
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Libraries
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1 - 100 Employee
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Fundraising Consultant
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Jun 2021 - Present
Responsible for identifying the funding requirement across projects, developing fundraising proposals, propositions & fundraising coordination across the global movement Responsible for identifying the funding requirement across projects, developing fundraising proposals, propositions & fundraising coordination across the global movement
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TeamStreet Fundraising Solutions
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India
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Advertising Services
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1 - 100 Employee
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Co-Founder
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Oct 2020 - Present
I consult with Indian & International Non-Profits to build and develop sustainable fundraising processes with a focus on powerful storytelling. I develop fundraising strategies for the Indian market & implement those across a broad spectrum of income channels for the organization. I consult with Indian & International Non-Profits to build and develop sustainable fundraising processes with a focus on powerful storytelling. I develop fundraising strategies for the Indian market & implement those across a broad spectrum of income channels for the organization.
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Head - Supporter Services & Communications
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Dec 2019 - Sep 2020
This role demanded long-term strategic thinking to develop, implement and manage organizational communication, campaigning and brand building strategies and implement focused efforts to help support the work of Amnesty International in India. Equipped with a robust digital campaigning strategy I had to facilitate on-going communication between all parts of the globally dispersed comms and campaigning teams, internal and external stakeholders and identify communication, brand-building needs, and opportunities in India. Additionally, the position is responsible for website management and grow social media channels through planned engagement. I developed donor-loyalty programs, managed donor journeys to ensure retention and up-gradation, and drove plans forward in order to maximize donor engagement and lifetime value. Show less
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Manager - Supporter Services
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Sep 2017 - Dec 2019
The supporter services team was fundamentally responsible for the operational management of donor onboarding and spearheading the retention efforts of the organization. From monitoring donor retention trends to comms responses the team uses Salesforce for tracking, tagging, and monitoring donors and their giving history. The journey of evaluating donor success begins with automated and integrated payment gateways, advanced digital communication tools for better forecasting and stabilizing the road to self-sustainability for my organization. I project manage the new projects and workstreams including the creation of project documentation e.g. Gannt Chart, Operational Risk Log, Modular Budgets, Project Workbooks, and project calendars for tracking.I spent time and effort to understand the individual active donor base to design comms that help reduce donor attrition esp in the first 6 months. Maximize donor's lifetime value across acquisition channels like face to face, outreach, telemarketing, online giving organic, digital giving, petition conversions, etc. I managed the operational budget for the process year on year with a detailed cost breakdown for specific activities. I was responsible for managing the project timeline and day-to-day operations for tracking progress and overall growth. Integrating the fundraising vision and technical platforms like salesforce to help deliver better NPS Donor Satisfaction. I tracked KPIs for accurate income projections and determined key donor insights for course correction for acquisition - (Age, Gender, giving trends, cause, spot welcome, etc). I supported the donor communications team to determine campaigns and projects for donor retention programmes and represented multiple teams at management meetings. Show less
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Make A Difference
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Civic and Social Organizations
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300 - 400 Employee
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Director - Fundraising
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May 2016 - Aug 2017
The role essentially focussed on restructuring fundraising, increasing online and offline crowd-funding capability, developing monthly donations and expanding grant/CSR funding. Make A Difference ranked as one of GPTW's Best Non-Profits to Work For in India, eventually being featured as a pioneer in leadership development by the Bridgespan Group and ISDM. The role essentially focussed on restructuring fundraising, increasing online and offline crowd-funding capability, developing monthly donations and expanding grant/CSR funding. Make A Difference ranked as one of GPTW's Best Non-Profits to Work For in India, eventually being featured as a pioneer in leadership development by the Bridgespan Group and ISDM.
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Sense International India
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India
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Non-profit Organization Management
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1 - 100 Employee
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Manager - Donor Relations
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Jun 2015 - Apr 2016
The donor engagement manager’s role in Sense International was primarily responsible for setting up their in house fundraising operations. Within a year I was able to set up a process which focussed on high-value donors from the western part of India. Apart from donor communications, I played a major role in setting up local fundraising offices for nurturing high-value donors in cities like Bangalore, supporting in organizing charity events like HNI dinners, etc, inspiring donors to participate in marathons/cyclathons to raise funds and servicing them for the purpose of upgrade and reactivation in times to come. Show less
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Greenpeace India
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India
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Non-profit Organizations
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1 - 100 Employee
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Senior Team Lead
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Dec 2010 - Jun 2015
Responsible for end to end the tele-fundraising process of the organization in consultation with the fundraising heads. Responsible for end to end the tele-fundraising process of the organization in consultation with the fundraising heads.
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Dell Technologies
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Technical Analyst
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Feb 2010 - Oct 2010
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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Customer Service Associate
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Jun 2007 - Nov 2009
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Education
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2007 - 2011
University of Calcutta
Bachelor's Degree, General -
Vivekananda Mission School
High School
Community
