Experience

Rafiki Marketing

• India
• Advertising Services
• 1 - 100 Employee

• Head of Operations

  • Apr 2023 - Present

• Content Manager

  • Nov 2021 - Jun 2023

  • Develop well-thought-out social media strategies and set goals to increase brand awarenessand increase engagement for a range of clients• Develop and manage campaigns that promote clients’ organisation and brand• Create and curate engaging multimedia content and/or outsource this effectively• Create and coordinate weekly and monthly social media plans for clients with well thought-out captions• Manage and facilitate social media communities by developing discussions• Monitor and report on performance on social media platforms using tools such as GoogleAnalytics• Coordinate with graphic designer(s) to create engaging social media posts and content.• Regularly communicate with clients via telephone or email Show less



Future Generali India Life Insurance

• India
• Insurance
• 700 & Above Employee

• Deputy Manager - Digital Marketing

  • May 2021 - Oct 2021

  ● Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging & audience identification. ● Generate, edit, publish and share daily content (original text, infographics, images, video, or HTML) that builds meaningful connections and encourages community members to take action. ● Monitor and optimize company pages within each platform to increase the visibility of the company’s social content. ● Moderate all user-generated content in line with the moderation policy for each community ● Create weekly, monthly social calendars so that brand Future Generali Life is actively visible. ● Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information. ● Collaborate with other departments (customer relations, HR & sales, etc.) to manage reputation, identify key players, and coordinate actions. ● Manage online reputation management. Show less



Edgytal

• India
• Marketing and Advertising
• 1 - 100 Employee

• Social Media Manager

  • Sep 2017 - Dec 2020

  • Recommend and develop strategies for growing and leveraging our social media follower base using promotions, contest, polls, ads etc. • Develop multi-platform advertising campaign for clients. • Executed digital strategy for account, while outperforming competition in engagement metrics. • Collaborate with marketing staff in development and production of visual content. • Coordinate for creating events and social media campaign. Assist with creating post-production content for further use across social media channels. • Identify social media opportunities and develop an actionable plan for execution. Show less



Insomniacs

• India
• Advertising Services
• 100 - 200 Employee

• Social Media Manager

  • Apr 2015 - Aug 2017

  • Responsible for handling SMM for various brands. Accountable for writing Blog for different brand and companies. • Responsible for overall profitability of operations and accountable for strategic utilization and deployment of available resources to achieve organizational objectives. • Spearheaded the entire gamut of product management, strategy, and roadmap and streamlined the procedures to ensure achievement of targets. Strategy formulation and business development plans for the company, setting up all processes related to product management and creating the roadmap for the products. • Developed short and long term plans to meet business objectives and evaluated competitive activity, developed & implemented Marketing plans to counter competition. • Analyzed & reviewed the market response/ requirements and communicating the same to the marketing teams to ensure operational efficiency. • Involved in making fact-based decisions regarding marketing strategy to develop the product as a brand while designing effective and cost-efficient implementation programs based on Customer Analysis, Competitive Analysis, Collaborator Analysis and Industry & Company Analysis. Show less



XXL Studioworks Private Limited

• India
• Entertainment Providers
• 1 - 100 Employee

• Business Developer and Account Planner

  • Jan 2015 - Mar 2015

  • Oversaw the Digital Marketing and Offline Marketing Initiatives (SMM, ATL & BTL Activities etc). • Partnered with clients and teams for ideation, development & execution of integrated PR campaigns that deliver a holistic approach to communicating a brand experience. • Implemented strategic marketing plans in alignment with the current market trends & competitors’ activities to achieve business goals aimed towards the growth in business volumes as well as profitability. • Oversaw the Digital Marketing and Offline Marketing Initiatives (SMM, ATL & BTL Activities etc). • Partnered with clients and teams for ideation, development & execution of integrated PR campaigns that deliver a holistic approach to communicating a brand experience. • Implemented strategic marketing plans in alignment with the current market trends & competitors’ activities to achieve business goals aimed towards the growth in business volumes as well as profitability.



XXL Studioworks Private Limited

• India
• Entertainment Providers
• 1 - 100 Employee

• Intern

  • Apr 2014 - Jun 2014

  Content creation for Brands Operations and Events execution for Zindagi Channel Content creation for Brands Operations and Events execution for Zindagi Channel