Management Consultant

• May 2021 - Present

Working with Neu21 to revolutionise the way organisations and their people think, innovate and experience work. We empower teams to work and think in ways that transform their culture and the world around them, and we do it in an engaging, authentic and human way. Clients include: - Bunnings Data & Analytics team - Wesfarmers Advanced Analytics Capability - StLukes Health Insurance - Ramsay Health Working with Neu21 to revolutionise the way organisations and their people think, innovate and experience work. We empower teams to work and think in ways that transform their culture and the world around them, and we do it in an engaging, authentic and human way. Clients include: - Bunnings Data & Analytics team - Wesfarmers Advanced Analytics Capability - StLukes Health Insurance - Ramsay Health

Product and Marketing Manager, RACT Insurance

• Feb 2020 - May 2021

Strategic lead for all digital and traditional marketing and all product innovation for RACT Insurance. Functional areas include digital marketing, content marketing, social media management and strategic marketing programs and personas.

General Manager of Digital

• Jun 2018 - Feb 2020

Successfully led RACT’s Digital Transformation Strategy and managed the Digital Project team including external consultants and joint venture partners. Ownership of RACT’s digital customer experience, including managing customer journeys and personas. Managing business requirements for the RACT marketing team to ensure delivery of a contemporary digital marketing solution driving digital transformation across business units.

Head of Customer Experience, Digital and Marketing

• Jan 2018 - Jun 2018

Key role focusing on customer touch-points across all digital and broader marketing channels for MyState Limited's financial service units including retail banking and wealth services. Ensuring all current and future customers encounter the best possible omnichannel experiences. Promoted to new position designed to unify two teams (Digital and Marketing Communications), increasing business focus on Customer Experience and focus on agile marketing methodology. Transforming and updating all relevant marketing disciplines, allowing MyState, The Rock and TPT to encourage further business from existing customers while attracting new business in new markets. Establishing data-driven decision making but also speaking to our customers in a human voice, making their journeys free from jargon and industry terminology, fast and grit-free. Show less

Head of Digital

• Jun 2016 - Jan 2018

Setting the course and steering MyState through a new digital, omnichannel vision for all of bank’s primary retail entities, in current markets and against new target segments on the mainlandDemonstrating agile development, cross-functional working, the iterative approach to building new customer-led services and how to best utilise “fail fast/learn fast” working styles. Managing a series of partnership delivering customer onboarding through to service fulfilment. Managing team delivering all digital marketing activities for bank including social, programmatic, search and supporting offline advertising campaigns. Optimising UX across all digital communications channels and digital payment solutions including Apple Pay, Android Pay, Samsung Pay and the upcoming New Payments Platform (NPP). Show less

Change Management Consultant

• Mar 2012 - Jun 2016

Management consultant/change management lead for two projects: - Client: Glenorchy City Council Role: Change Management, ITC transformation project Duration: July 2015 – May 2016 - Client: Retirement Benefits Fund (RBF) Role: Change Management, ECM transformation project Duration: October 2013 - June 2014 Management consultant/change management lead for two projects: - Client: Glenorchy City Council Role: Change Management, ITC transformation project Duration: July 2015 – May 2016 - Client: Retirement Benefits Fund (RBF) Role: Change Management, ECM transformation project Duration: October 2013 - June 2014

Digital Product Manager

• Jul 2014 - Mar 2015

- Client: KPMG AU internal project Role: Product Definition, Market & Partnership Strategy for Agile, KPMG’s cloud-accounting solution - Client: KPMG AU internal project Role: Product Definition, Market & Partnership Strategy for Agile, KPMG’s cloud-accounting solution

Co-Founder

• Jun 2012 - May 2014

Small Island Studio has a deep expertise in digital and visual marketing. We are an international creative production company specializing in animated Explainer and 3D videos, and digital marketing including illustration, branding and graphic design. We also operate a change management division of experts with digital, global expertise. International client base includes blue chips such as KPMG, CSIRO, Nickelodeon, Deloitte & Stanford University - and amazing startups from all over the world. Small Island Studio provides end-to-end productions, from original story boarding, illustration, writing and animation, through to professional voice-over, sound design, and cutting-edge interactivity. We are nimble, have a very clear process, and are transparent about costs. We work with agencies, brands and other design shops. Our style is clever but simple, designed to convey ideas as elegantly as possible.We are based in Hobart, Tasmania, so we work while you sleep. Show less

Partnerships Curator TEDxHobart

• Mar 2013 - Jan 2014

Concurrent to my role as Co-Founder of Small Island Studio, I am very proud to have been chosen as a Member of the inaugural TEDxHobart Organising Committee, in capacity of Partnerships Curator. Concurrent to my role as Co-Founder of Small Island Studio, I am very proud to have been chosen as a Member of the inaugural TEDxHobart Organising Committee, in capacity of Partnerships Curator.

Principal Consultant

• Mar 2010 - Jan 2012

Freelance consultant for the wireless, digital and retailing spaces. Worked with variety of US companies looking to enter the UK/European markets. Clients include: - Phonebites/RAZZ - Melodeo - Cisco Systems - Action Engine - Three Italia - Lunchskins - Carbon Neutral - Media Friends/Heywire - Yeembo - mSpot Freelance consultant for the wireless, digital and retailing spaces. Worked with variety of US companies looking to enter the UK/European markets. Clients include: - Phonebites/RAZZ - Melodeo - Cisco Systems - Action Engine - Three Italia - Lunchskins - Carbon Neutral - Media Friends/Heywire - Yeembo - mSpot

Global Head of Digital Retailing

• Aug 2008 - Mar 2010

Heading up Vodafone's global efforts to provide a best-in-class content retailing service across our converged mobile and web channels.- Create strategy, develop and launch Vodafone 360 Shop across 8 European market; available via mobile or web.- Manage team of 15 people, focused on analytics, retailing, merchandising and product marketing.- VF Shop is the sole retailing outlet for Apps, Games and soon to include Music, Ringtones, Mobile TV and Video.

Global Head of Digital Content

• Oct 2007 - Jul 2008

Manage Vodafone's global music, tv/video and games product/strategy teams.

Principle Consultant

• Mar 2005 - Oct 2007

Freelance consultant for the wireless, digital and retailing spaces. Strategic consulting for organisations interested in entering or expanding into the mobile and digital space, and assisting companies with their wireless marketing strategy and planning, or expanding their channel outlook to include mobile network operators. Clients include: - Cisco Systems - Sharp Mobile - IPC Media - Sharp Mobile Freelance consultant for the wireless, digital and retailing spaces. Strategic consulting for organisations interested in entering or expanding into the mobile and digital space, and assisting companies with their wireless marketing strategy and planning, or expanding their channel outlook to include mobile network operators. Clients include: - Cisco Systems - Sharp Mobile - IPC Media - Sharp Mobile

Head of Digital Content & Applications, UK

• Aug 2001 - Mar 2005

· Creating award-winning WAP, PDA and MMS portals with WEB front-ends generating £30M revenue per annum (combined browsing and downloads). · Developing UK strategy including implementation plans with ROI estimates, P&L, resource allocation and timelines, and technical quantitative metrics. · Establishing and ownership of seven cross-platform content channels with created editorial (Sports, Music, Games, News, Adult, Information Services, Picture Messaging, Downloads, Movies, Shopping). · Direct manager for team of 10, including business development, editorial, portal management and account management. · Defining product functionality, market acceptance, competitive requirements, documentation, budget and revenue forecasting, business modeling and traffic/performance metrics. · Launching content management system for all T-Motion countries. · Managing strategic Pan-European T-Mobile International Content and Entertainment project. Show less

Head of Digital Finance Channels, Europe

• Dec 2000 - Jun 2001

- Create top-level Finance Channel strategy for multi-access European portal (Vizzavi). Includes the following countries: UK, Germany, France, Italy and the Netherlands, to be followed by nine other countries. Multi-access platforms include mobile, interactive television (ITV), PDA, PC, etc. - Create business plan including P&L for finance channels; include implementation plans with ROI estimates, resources allocation and timelines, and technical quantitative metrics. - Dotted line manage five in-country finance channel producers. - Define product functionality, market acceptance, competitive requirements, documentation, budget and revenue forecasting, business modeling and traffic/performance metrics. - Evaluate buy/build/partner strategies. Seeking, establishing and facilitating key business relationships. Prioritize feature set and develop product roadmap. Show less

Head of Digital Finance Channels

• Apr 1999 - Nov 2000

- Establishing strategic vision for Alta Vista’s Finance Channels in the EMEA. - Analyzing customer requirements and competitive market space. - Creating business and implementation plans including ROI estimates, resources allocation and timelines, develop quantitative metrics. - Defining product functionality, market acceptance, competitive requirements, documentation, budget and revenue forecasting, business modeling and traffic/performance metrics. - Evaluating buy/build/partner strategies. Seeking, establishing and maintaining key business relationships (content, distribution, technology and advertising); including term negotiation and contract execution. - Prioritizing feature set and develop product roadmap. - Coordinating related marketing/loyalty, content/editorial, business development, e-commerce, advertising, technology, customer service and production teams in the US and UK. Effectively communicating product strategy within and outside the company. Show less

Director, Digital Marketing Supervisor

• Nov 1997 - Mar 1999

- Oversaw entire online media buying unit for Fidelity Investments’ 7 divisions (Mutual Funds, Brokerage, Retirement/IRA, 401K, College Fund, Recruitment, Small Business IRA; Total budget: $6M). Responsibilities included: setting all online media strategy, conducting all research and media planning, site analysis, negotiating, media buying, maximizing/optimizing and tracking. - Created and maintained online marketing P&L and hired, trained and managed six-person online media team. - Established and maintained multiple vendor relationships including establishing Fidelity’s first back-end tracking mechanism and first set of online media buying standards. Increased online buying efficiency by 142%. Show less

Online Advertising Rainmaker

• Oct 1995 - Nov 1997

- Strategised and created Boston.Market.com and BostonChristmas.com, Boston.com’s e-commerce content and revenue areas. Responsibilities included: Researching, analyzing, selecting and negotiating all content, revenue and affiliate partner relationships. Created $2M in revenue. - Created online advertising opportunities; selling same to national clients including American Express, Vanguard Group, Dell and Reebok. Increased Boston.com sales by 217%. Sold over goal by 45%. - Strategised and created Boston.Market.com and BostonChristmas.com, Boston.com’s e-commerce content and revenue areas. Responsibilities included: Researching, analyzing, selecting and negotiating all content, revenue and affiliate partner relationships. Created $2M in revenue. - Created online advertising opportunities; selling same to national clients including American Express, Vanguard Group, Dell and Reebok. Increased Boston.com sales by 217%. Sold over goal by 45%.

Reporter

• 1991 - 1993