Susannah O'Grady
Content Design Manager at Workplace from Meta- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Daniele Mercante
I had the pleasure of working with Susannah for more than 3 years in delivering huge changes in Content within Thomas Cook Group. Susannah is an expert in Digital Content and supported the Transformation in all aspects of Content creation and distribution: from Customer needs to Systems requirements, from Product Content to Inspirational Content, from high quality manual content creation to automated large scale content production, from eCommerce to Social Media. Susannah successfully explored and delivered new Digital Content opportunities and strategic focus areas nobody addressed before at Thomas Cook. Susannah is really thorough in anything she takes on board, she has a great analytical mind and can sharply analyse the situation and take the right decisions and actions. Susannah always delivers with extremely high quality and even adds that extra bit on top. I strongly recommend Susannah for any strategic or managerial role in Content and I hope to work with her again in the future.
Patrik Marklund
Having worked with Susannah for three years in a huge and complex business transformation project covering all mayor markets within Thomas Cook. Over this 3 year period this project successfully delivered simplification of process, improvements to content quality, substantial efficiency improvements and multi million pound savings for the Thomas Cook business. Susannah showed great ability to rapidly understand complex processes, question them and suggest new and simpler processes. Always with a cool head and warm heart. Very analytical, data/fact driven and customer-first mind set. I would love to work with Susannah again.
Daniele Mercante
I had the pleasure of working with Susannah for more than 3 years in delivering huge changes in Content within Thomas Cook Group. Susannah is an expert in Digital Content and supported the Transformation in all aspects of Content creation and distribution: from Customer needs to Systems requirements, from Product Content to Inspirational Content, from high quality manual content creation to automated large scale content production, from eCommerce to Social Media. Susannah successfully explored and delivered new Digital Content opportunities and strategic focus areas nobody addressed before at Thomas Cook. Susannah is really thorough in anything she takes on board, she has a great analytical mind and can sharply analyse the situation and take the right decisions and actions. Susannah always delivers with extremely high quality and even adds that extra bit on top. I strongly recommend Susannah for any strategic or managerial role in Content and I hope to work with her again in the future.
Patrik Marklund
Having worked with Susannah for three years in a huge and complex business transformation project covering all mayor markets within Thomas Cook. Over this 3 year period this project successfully delivered simplification of process, improvements to content quality, substantial efficiency improvements and multi million pound savings for the Thomas Cook business. Susannah showed great ability to rapidly understand complex processes, question them and suggest new and simpler processes. Always with a cool head and warm heart. Very analytical, data/fact driven and customer-first mind set. I would love to work with Susannah again.
Daniele Mercante
I had the pleasure of working with Susannah for more than 3 years in delivering huge changes in Content within Thomas Cook Group. Susannah is an expert in Digital Content and supported the Transformation in all aspects of Content creation and distribution: from Customer needs to Systems requirements, from Product Content to Inspirational Content, from high quality manual content creation to automated large scale content production, from eCommerce to Social Media. Susannah successfully explored and delivered new Digital Content opportunities and strategic focus areas nobody addressed before at Thomas Cook. Susannah is really thorough in anything she takes on board, she has a great analytical mind and can sharply analyse the situation and take the right decisions and actions. Susannah always delivers with extremely high quality and even adds that extra bit on top. I strongly recommend Susannah for any strategic or managerial role in Content and I hope to work with her again in the future.
Patrik Marklund
Having worked with Susannah for three years in a huge and complex business transformation project covering all mayor markets within Thomas Cook. Over this 3 year period this project successfully delivered simplification of process, improvements to content quality, substantial efficiency improvements and multi million pound savings for the Thomas Cook business. Susannah showed great ability to rapidly understand complex processes, question them and suggest new and simpler processes. Always with a cool head and warm heart. Very analytical, data/fact driven and customer-first mind set. I would love to work with Susannah again.
Daniele Mercante
I had the pleasure of working with Susannah for more than 3 years in delivering huge changes in Content within Thomas Cook Group. Susannah is an expert in Digital Content and supported the Transformation in all aspects of Content creation and distribution: from Customer needs to Systems requirements, from Product Content to Inspirational Content, from high quality manual content creation to automated large scale content production, from eCommerce to Social Media. Susannah successfully explored and delivered new Digital Content opportunities and strategic focus areas nobody addressed before at Thomas Cook. Susannah is really thorough in anything she takes on board, she has a great analytical mind and can sharply analyse the situation and take the right decisions and actions. Susannah always delivers with extremely high quality and even adds that extra bit on top. I strongly recommend Susannah for any strategic or managerial role in Content and I hope to work with her again in the future.
Patrik Marklund
Having worked with Susannah for three years in a huge and complex business transformation project covering all mayor markets within Thomas Cook. Over this 3 year period this project successfully delivered simplification of process, improvements to content quality, substantial efficiency improvements and multi million pound savings for the Thomas Cook business. Susannah showed great ability to rapidly understand complex processes, question them and suggest new and simpler processes. Always with a cool head and warm heart. Very analytical, data/fact driven and customer-first mind set. I would love to work with Susannah again.
Experience
-
Workplace from Meta
-
United Kingdom
-
Software Development
-
1 - 100 Employee
-
Content Design Manager
-
Mar 2022 - Present
-
-
-
Expedia Group
-
United States
-
Software Development
-
700 & Above Employee
-
Senior Program Manager - Content Systems & Programs
-
Aug 2021 - Mar 2022
-
-
-
Stuff To Do Ltd
-
United Kingdom
-
Online Audio and Video Media
-
Content Director
-
Mar 2020 - Jun 2020
Freelance content director focused on implementing content foundations into a new website/start-up. Including creation of brand guidelines, scalable content planning, editing and writing. Freelance content director focused on implementing content foundations into a new website/start-up. Including creation of brand guidelines, scalable content planning, editing and writing.
-
-
-
Thomas Cook Group plc
-
Travel Arrangements
-
700 & Above Employee
-
Senior Content Manager
-
Sep 2018 - Sep 2019
Built and developed a new content team based off content transformation project – led content managers and executives across quality, service and UGC disciplines. Designed and implemented a new content demand process across business and IT functions, including governance forums, benefits assessment and content implementations. Owner of content business and IT roadmap, fully responsible for creation and prioritisation of deliveries based on benefits, size, and dependencies. Program owner of customer content, both customer reviews and social media. Internal development and external software vendor management. Accountable for content quality across the Group, led team responsible for devising frameworks, auditing and reporting. Collaborated with digital squads and tribes to deliver content into e-commerce sites with view to improving engagement and conversion. Show less
-
-
Implementation Manager
-
Jan 2018 - Oct 2018
(In addition to Content Manager role)Deliver global business and technical content transformation project into UK business. Identify dependencies, prioritisation, risks, blockers and impacts to project timeline.Co-ordinate multiple team activities for launch and manage escalations and issues. Manage key stakeholders and drive steering committee agendas.
-
-
Content Manager
-
Nov 2014 - Oct 2018
Deliver content transformation project items as part of global restructure of content process and systems which aligned multiple markets. Devise business and IT solutions to complex and challenging situations.Plan, draw and test new workflows and processes. Calculate team resource based on anticipated demand and scope. Host discovery workshops across eight markets, showcasing the new teams, roles and objectives.Manage destination and hotel content creation and maintenance, plus translation and delivery across Group. Own user generated content (UGC) work stream including Group strategy and operations, contracts, optimization and ROI, plus market adoption, engagement and implementation. Lead a team of five content execs and copywriters. Head social advocacy innovation content strand, with test and learn, data analysis, and software management. Own content testing programme, approving test ideas and conditions, funding resource requirements, interpreting results with key recommendations. Show less
-
-
-
Expedia Group
-
United States
-
Software Development
-
700 & Above Employee
-
Quality Editor
-
Mar 2014 - Oct 2014
Develop and implement global content quality strategy.Create audits for different content processes. Resource planning and workflow mapping.Introduce governance to ensure consistent auditing across all projects, locations and individuals.Develop reporting structure and analyse data – sharing with Leadership team
-
-
Lead Quality Editor
-
Aug 2013 - Mar 2014
Build and implement internal framework to assess quality of editor work and live site content output during large-scale migration project. Calibrate quality assessment with vendors, ensuring consistent data and feedback. Analyse and report resulting data to Leadership team. Lead team of quality specialists checking adherence to process and live site content.
-
-
Content Editor
-
May 2012 - Jul 2013
Design and drive content testing, analyse data and report results. Create and update process guidelines. Edit hotel descriptions according to brand guidelines.
-
-
-
London & Partners
-
United Kingdom
-
International Trade and Development
-
100 - 200 Employee
-
Freelance Editor, London Media Centre
-
Apr 2012 - Apr 2012
-
-
-
WHERE Traveler®
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Editor, London Planner
-
Mar 2011 - Dec 2011
Devise monthly content plan with clients (London & Partners and VisitBritain). Manage team of writers and editors. Write travel news, reviews and features. Source images and freelance contributors.
-
-
Launch Editor, Britain Planner
-
Apr 2009 - Feb 2011
Develop content, creative and commercial strategies for a new travel magazine. Commission freelance travel writers and magazine designers. Manage quarterly output to print deadlines.Liaise with Regional Development Agencies on editorial and marketing policies.Implement and maintain quality standards. Write travel features and reviews, plus advertorials to brief. Work within editorial budgets.
-
-
Education
-
University of the Arts London
Postgraduate Diploma, Publishing -
University College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester
Bachelor of Arts (B.A.Hons), Journalism
Community
