Experience

Spirit of Tasmania

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Campaign Manager

  • Aug 2022 - Present



Teladoc Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Manager Australia & New Zealand

  • Feb 2022 - Aug 2022

  - Responsible for managing the Australian and New Zealand marketing strategy for B2B & B2C across multiple products and industries. - Act as the brand custodian to build Teladoc Health's presence within the ANZ region overseeing PR, events and social media. - Work closely with insurance, employer, hospital and health systems to develop new partnership opportunities and drive engagement. - Development and execution of campaigns, collateral and content to support the commercial sales and client management functions.



GMHBA Limited

• Australia
• Insurance
• 100 - 200 Employee

• Brand Advertising Manager (Maternity Leave Contract)

  • Apr 2021 - Feb 2022

  - Lead the development and execution of the brand and advertising plans for GMHBA Health Insurance, and Health Services trading businesses (ie. GMHBA Eye Care and Dental Care). - Development, optimisation and refinement of the brand propositions across the business to ensure the most optimal go-to-market approach. - Engagement of senior leaders and stakeholders in the development and delivery of plans to ensure integration and cross collaboration. - Focus and improvement on retail traffic (both in store and online) and development of effective product offerings and promotions. - Close analysis and understanding of competitors including the implementation of brand and concept testing. - Lead and executed the marketing requirements for the Geelong Cats sponsorship



Bellarine Community Health

• Australia
• Hospitals and Health Care
• 1 - 100 Employee

• Fundraising & Digital Marketing Manager

  • Jul 2019 - Apr 2021

  – Creation of marketing materials and execution of marketing campaigns including print advertising, mail campaigns, digital and social. – Promotion of services across varying departments to increase new clients. – Instigated lead generation activities to current and future clients. – Increased social media engagement and established new channels ie. Facebook following increased by 400% within six months. – Management of marketing budget expenditure and fundraising income. – Internal communication support to staff including regular updates on intranet, emails, video updates and signage. – Development of a detailed fundraising plan including extensive community engagement. – Philanthropy management including application management of grants, tenders and trusts.



The Royal Agricultural Society of Western Australia

• Australia
• Events Services
• 1 - 100 Employee

• Marketing Executive

  • Jan 2017 - Jul 2019

  - Achieved 2017 Associate of the Year, voted by peers and management. - Won 1st Place for creative Television commercial at International Association of Fairs & Expositions - Produced and managed integrated marketing campaigns and collateral for three business components simultaneously: Royal Agricultural Society of WA, Perth Royal Show and Claremont Showground. - Developed strategical paid advertising campaigns, working closely with media buyers to schedule and implement television, radio, print, outdoor and digital elements. I also worked with creative agencies to produce media outputs. - Managed all digital marketing channels including electronic direct mail, website development and social media channels. - Built brand and acquisition strategies for the Perth Royal Show including working with third party organisations and suppliers. - Oversaw the Graphics Department – ensuring branding guidelines maintained on both internal and external materials. - Strategical research actioned to support organisation direction including surveys & focus groups. - Supported the Corporate Partnerships and PR & Communications Executives to assist the Marketing Department to achieve KPI’s. - Managed the Marketing budget, including planning, reporting and reconciling.



Artist Photographer AU

• Australia
• Photography
• 1 - 100 Employee

• Studio Manager

  • Aug 2015 - Dec 2016

  - Oversaw day to day activity of both Studios: Richmond and Geelong.- Human Resources - recruitment, on-going training and evaluation programs.- Monitored, lead and developed a tight knit team of staff.- Client and Staff Resolution Management.- Management Team Member: review of operations and expenditure. - Instigated and implemented new business strategies to consolidate expenditure and improve productivity. - Developed contingency plans and alternative solutions for all departments.- Implemented and improved various business practices to support the continual development of the business.- Product and Services quality control.

• Marketing Manager

  • Mar 2015 - Dec 2016

  - Coordination of business partnerships: acquisition, facilitation and management of new and on-going relationships. - Analysis and evaluation of Profit & Loss statements and client feedback towards improving strategic business and marketing plans.- External and Micro Market Research and Analysis, including review of competitor performance.- Creation of all Social Media Platforms: vibrant Instagram and Blogs and upgrade of Facebook, all regularly updated and monitored.- Production of new, informative and engaging Website: design, text and visual to generate new business.- Develop and execute innovative SEM strategies and campaigns to increase sales and site traffic- Creation, digital design and publication of all marketing and advertising material in line with strategic marketing plans.- Responsible for all Brand Management and Corporate Identity.- Managing relationships with clients, supply and design agencies.- Database and Customer Relationship Management activation, including managing and improving lead generation campaigns.- Control of Marketing Department Expenditure.



Artist Photographer AU

• Australia
• Photography
• 1 - 100 Employee

• Marketing Associate & Client Care

  • May 2011 - Nov 2014



Salmat

• Australia
• Advertising Services
• 700 & Above Employee

• Customer Service Agent

  • Nov 2010 - Mar 2011