Experience

Marketing CoPilot

• Canada
• Marketing Services
• 1 - 100 Employee

• • Jan 2023 - Present

• • Mar 2022 - Feb 2023



GroupBy Inc.

• Canada
• Software Development
• 1 - 100 Employee

• Demand Generation Marketer

  • Jan 2021 - Feb 2022

  Develop and oversee implementation of demand generation strategies to help the company achieve revenue targets. Develop and oversee implementation of demand generation strategies to help the company achieve revenue targets.

• • Apr 2018 - Dec 2020

  - Conduct day-to-day account management and execute marketing strategies for multiple clients in various industries.- Strategy, execution and optimization of all marketing campaigns via social media, email marketing, content marketing, landing pages, SEM, and paid advertising to increase lead generation and conversion rates.- Lead and create marketing strategies to continue improvement and generate leads with A/B testing. - Execute lead nurturing campaigns and lead scoring via marketing automation software. - Sales funnel management in CRM to support lead generation.- Measure and evaluate campaigns with analytics and report ROI.- Develops Inbound Marketing campaigns by creating value-add offers.- Create wireframes to support conversion strategy and value proposition for client websites.- Manage multiple resources to ensure a smooth website build. Show less

• • Aug 2015 - Apr 2018

  - Responsible for Marketing CoPilot's lead generation and lead nurturing via content marketing and inbound marketing through HubSpot- Develop and execute email marketing (HubSpot) and social media strategies (Twitter, LinkedIn, Facebook, SlideShare, YouTube, HootSuite), including paid social media campaigns.- Develop and manage live and online events and workshops including: venue selection, event marketing, presentation development and event management.- Lead speaking engagement management including: scheduling, topic development, presentation development and on-site delivery.- Manages Marketing CoPilot's Podcast called The Common Sense Marketer, ie. guest booking, distribution and promotion Show less



Wilf's Restaurant and Bar

• Frontline Staff, Hostess and Server

  • Sep 2013 - Apr 2015

  • Worked as hostess at the on-campus restaurant and club during my time as a student at Wilfrid Laurier • Responsible for providing great customer service, working in a fast paced environment dealing directly with customers and money • Worked as hostess at the on-campus restaurant and club during my time as a student at Wilfrid Laurier • Responsible for providing great customer service, working in a fast paced environment dealing directly with customers and money

• Executive Assistant

  • Jan 2011 - Apr 2015


YMCA Wanakita

• Canada
• Recreational Facilities
• 1 - 100 Employee

• Day Camp Section Director

  • Jun 2014 - Aug 2014

  • Section director for annual day camp, responsible for supervising and managing a staff team of six to 12 people • Facilitated an eight week day camp program including the management of programming • Responsible for dealing with camper issues and parental concerns directly on a daily basis • Experienced the hiring and firing of day camp staff • Section director for annual day camp, responsible for supervising and managing a staff team of six to 12 people • Facilitated an eight week day camp program including the management of programming • Responsible for dealing with camper issues and parental concerns directly on a daily basis • Experienced the hiring and firing of day camp staff

• Wilderness and Environmental Specialist

  • Jun 2011 - Aug 2011

  • Responsible for teaching outdoor education skills to kids about orienteering, outdoor cooking and the local environment • Also directed and lead staff during morning Wilderness and Environmental programming • Also worked with the Reach for the Rainbow program as one of the counselors for special needs children • Responsible for teaching outdoor education skills to kids about orienteering, outdoor cooking and the local environment • Also directed and lead staff during morning Wilderness and Environmental programming • Also worked with the Reach for the Rainbow program as one of the counselors for special needs children