Susanna Rodrigues
Brand Manager at Mary Brown's Chicken- Claim this Profile
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Bio
Experience
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Mary Brown's Chicken
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Canada
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Food and Beverage Services
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1 - 100 Employee
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Brand Manager
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Sep 2022 - Present
• In my role as Brand Manager for MBI Brands, I lead national in-store strategy; promotional planning, media execution, and partnership management for Mary Brown's Chicken, one of Canada's fastest-growing QSR brands. • In my role as Brand Manager for MBI Brands, I lead national in-store strategy; promotional planning, media execution, and partnership management for Mary Brown's Chicken, one of Canada's fastest-growing QSR brands.
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Pizza Pizza Limited
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Canada
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Food and Beverage Services
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700 & Above Employee
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Associate Marketing Manager
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Dec 2021 - Sep 2022
• In my promoted role at Pizza Pizza, I lead internal marketing communications with operations while managing national campaign execution, including agency and internal briefing; traditional media planning; and paid social management. • Grew Pizza Pizza’s organic social following by strategically planning and executing campaigns to create engaging, fun, and best-in-class social media content across various channels such as TikTok and Instagram.• Continuously collaborating cross-functionally with creative agencies, Operations, and the Product Development team to launch new marketing initiatives and LTO products, such as the popular plant-based chick’n sandwich.• Developed the department’s comprehensive weekly Promotional Report, which utilized historical sales and performance data to measure the marketing mix. The report provides insight-driven recommendations for long-term planning and business decision-making. Show less
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Marketing Coordinator
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Aug 2019 - Dec 2021
• Leading clear and concise marketing communications company-wide• Managing national campaigns and promotions
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Topper's Pizza Franchise Co.
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Canada
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Food and Beverage Services
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1 - 100 Employee
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Marketing Specialist
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Sep 2018 - Aug 2019
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Helen of Troy
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United States
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Manufacturing
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700 & Above Employee
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Marketing Communications Intern, Braun & Honeywell
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May 2018 - Sep 2018
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Education
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Laurentian University/Université Laurentienne
Honours BBA, Marketing