Susanna Marklund

Content Manager at Fokus Media Sisu
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Contact Information
Location
FI
Languages
  • English Full professional proficiency
  • French Professional working proficiency
  • Swedish Full professional proficiency
  • German Elementary proficiency
  • Spanish Elementary proficiency
  • Finnish Native or bilingual proficiency

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Experience

    • Finland
    • Advertising Services
    • 1 - 100 Employee
    • Content Manager
      • Oct 2016 - Present

      Content Manager – reporting to the CEO of Fokus Media Finland My job includes: - content production, both print and online, to the pharmaceutical company Orion - project management for the content produced for gp´s , pharmacists and nurses - team management of the Orion content relates operations - as a single point of entry for the client - specific B2B marketing projects to the pharmaceutical sector customers - budget and financial responsibility for selected customer accounts - projects for new business Key lesson: "Keeping passion alive for your customer´s business is always fruitfull" Show less

    • Content Manager
      • Sep 2014 - Sep 2016

      Content Manager – reporting to Content Director Daily job includes: - content production the pharmaceutical sector customers, i.e. Orion, both print and web - project management for Orion content for gp´s, pharmacists and nurses - team management of the Orion operations and as a single point of entry to Head Office Finland - specific B2B marketing projects to the pharmaceutical sector customers, mainly web - content consulting in major launches and relevant strategic themes of the customer companies - assuring the quality of content and customer satisfaction of selected customers - budget and financial responsibility for selected customer accounts - participating actively in new business ventures Key lesson learned: "Even though the best content producers are almost invisible, they make absolutely anything happen!" Show less

    • Content Manager
      • Dec 2012 - Aug 2014

      Daily job included: - producing branded content to the Finnish gp´s for Orion Pharma- managing content projects successfully as well as on schedule- acting as a single point of entry for Orion Pharma clients - planning and executing branded media concepts for selected customers- campaign consulting for customers- daily team management of the Orion content operations Key lesson learned: "People do read branded content, if the subject is appealing enough"

    • Producer
      • May 2008 - Nov 2012

      Daily job included: - producing content for personnel and customer magazines as well as annual reports - producing branded content for health sector clients- writing journalistic articles to the customers' own branded channels, both print and web- leading the team as a Key Account Manager for the B2B content produced for Nokia Corporation - the working languages English and FinnishKey lesson learned: “Although the customer is always right, negotiate the ways of presentation.” Show less

    • Director, Press and Investor Relations
      • Aug 2007 - Dec 2007

      Daily job included: - initiating the communication strategy work - preparing stock exchange communications - investor relations together with the CEO - the working language English. Our expectations didn't match in this position. It also demanded significantly more time at the Oulu head quarters than anticipated in the direct search. Personalized migration from Helsinki to Oulu was unthinkable. Finally, the employment relationship was terminated – with a handshake. Key lesson learned: “Keep learning and -- communicating" Show less

    • Finland
    • Information Technology & Services
    • 700 & Above Employee
    • Communications and IR Manager
      • Aug 2006 - Aug 2007

      Daily job included: - Taking the responsible for press and stock exchange communications and investor relations - Being the Head of Communications and in charge of internal communications - Acting as the secretary of company's Executive Secretary. - The working language English. Key lesson learned: “Having all the apples in the air at once isn’t easy” Daily job included: - Taking the responsible for press and stock exchange communications and investor relations - Being the Head of Communications and in charge of internal communications - Acting as the secretary of company's Executive Secretary. - The working language English. Key lesson learned: “Having all the apples in the air at once isn’t easy”

    • Netherlands
    • Financial Services
    • Communications Manager
      • Oct 2005 - Jun 2006

      Daily job included: - responsibilities in external communications i.e. press, stock exchange and stakeholder communications as well as the project manager for the annual report- managing internal communications as well as acting as the managing editor of the multilingual staff magazine- steering eventual crisis communications with the mills from head quarters - the working language English.Key lesson learned: “Innovative ideas can be customized into inspiring content to stakeholders” Show less

    • Communications Officer
      • Aug 2001 - Sep 2005

      Daily job included: - responsibilities in external communications i.e. press, stock exchange and stakeholder communications- coordinating the European PR efforts - maintaining media relations within Finland- The working language English.Key lesson learned: “Delivering the company message is delivering ideas. Plan!"

    • Finland
    • Government Administration
    • 300 - 400 Employee
    • Information Officer
      • Nov 1998 - Jul 2001

      Daily job included: - communicating the decisions of the Finnish government in the field of the ministry of the Interior - coordinating the internal communications within the ministry as chief editor of the intranet as well as the internal magazine - managing the revamp of the ministry´s new website - participation in the communications team of the Finnish EU Presidency of the year 1999. - Key lesson learned: “The feeling of security is key for citizens. Do you best to make that feeling happen” Show less

    • Information Officer
      • Aug 1995 - Oct 1998

      Daily job included: - press and public relations on the Finnish Government decisions - responding the medias, stake holder groups´ and/or citizens' inquiries swiftly and smoothly Key lesson learned: "This is how Finland works... Take notes!." Daily job included: - press and public relations on the Finnish Government decisions - responding the medias, stake holder groups´ and/or citizens' inquiries swiftly and smoothly Key lesson learned: "This is how Finland works... Take notes!."

    • Communications Officer
      • May 1994 - Apr 1995

      Key responsibilities: handling external inquiries as well as press communications and promptly and professionally Key responsibilities: handling external inquiries as well as press communications and promptly and professionally

Education

  • University of Helsinki
    Master of Political Science, Communication and Media Studies
    1988 - 1995
  • University of Helsinki

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