Lead UX Content Strategist - Digital and Connected Health

• Oct 2021 - Present

— Lead content strategy, design, and operations for digital therapeutics, SaMD, and omnichannel next-gen patient engagement platforms. — Develop scalable purpose-driven content programs for complex systems. — Design UX conversation flows and content models — Develop content management and content governance strategies — Lead content audits, content journey development, long-form and microcopy design and development — Lead content strategy, design, and operations for digital therapeutics, SaMD, and omnichannel next-gen patient engagement platforms. — Develop scalable purpose-driven content programs for complex systems. — Design UX conversation flows and content models — Develop content management and content governance strategies — Lead content audits, content journey development, long-form and microcopy design and development

Contributing Writer

• Jun 2021 - Oct 2021

Senior Associate

• Dec 2020 - Oct 2021

Content Strategy Consultant

• Sep 2018 - Oct 2021

Director, Consumer Health Information

• 2020 - 2021

— Led customer research and service design for birthing people living in maternity care deserts. — Led custom publishing team and operations that support www.marchofdimes.org, nacersano.marchofdimes.org, the News Moms Need and Nacersano blogs, and a portfolio of print products. — Managed budgets, freelance writers and editors, and vendors. — Provided analysis and recommendations for content operations transformation. — Led customer research and service design for birthing people living in maternity care deserts. — Led custom publishing team and operations that support www.marchofdimes.org, nacersano.marchofdimes.org, the News Moms Need and Nacersano blogs, and a portfolio of print products. — Managed budgets, freelance writers and editors, and vendors. — Provided analysis and recommendations for content operations transformation.

Senior Product Manager: Medical Education and Practice

• 2019 - 2020

Customer research: contextual inquiry, customer journey mapping, UI prototype testing Lean product development: post-secondary learning ecosystem Scrum Master and Product Owner: Grant's Anatomy Lab online Project management: Adaptive learning products and LMS Content lifecycle management: eBooks and multi-media Customer research: contextual inquiry, customer journey mapping, UI prototype testing Lean product development: post-secondary learning ecosystem Scrum Master and Product Owner: Grant's Anatomy Lab online Project management: Adaptive learning products and LMS Content lifecycle management: eBooks and multi-media

Director, Web Services

• 2014 - 2018

Led content operations transformation and implemented distributed digital governance, enabling personalized customer experiences and achievement of revenue and membership objectives. ▸ Consolidated an ecosystem of multiple websites into one branded experience shared across desktop and mobile ▸ Audited 58,000 pieces of content across three digital properties and reduced redundant, outdated, and trivial content by over 60% ▸ Forged new partnerships with industry leading content management and publishing agencies, implementing best practices in intelligent content strategy ▸ Shifted paradigm from document management to digital experience delivery Areas of Expertise: Digital Governance | Mapping content to the customer journey | Front- and Back-End Content Strategy | UX | Content Engineering | Content Management | Sitecore | Coveo | Semaphore Show less

Director, Content & Digital Optimization

• 2009 - 2014

Improved customer experience in the web channel through enterprise content strategy and digital optimization initiatives. Led development and delivery of patient and physician education products. ▸ Spearheaded optimization of www.aafp.org and the award-winning www.familydoctor.org, garnering 5.5 million unique visitors per month▸ Led improvements in e-commerce, user experience, enterprise search and clickstream analytics to support multi-million annual revenues earned in the web channel▸ Assisted with designing the winning grant structure, preserving the integrity and standards of the organization and meeting constituents’ needs Show less

Senior Editor/Manager/Assistant Director, Online & Custom Publishing

• 2000 - 2009

Led editorial group responsible for AAFP.org, FamilyDoctor.org, and operations for grant-supported continuing medical education products.

Senior Editor, Health Care

• 1999 - 2000

Wrote daily news for three online health care publications. ▸Wrote feature articles focused on a specific business issue related to radiology, ambulatory surgery, and health care information technology. ▸Researched market opportunities and strategic business opportunities and partnerships. Wrote daily news for three online health care publications. ▸Wrote feature articles focused on a specific business issue related to radiology, ambulatory surgery, and health care information technology. ▸Researched market opportunities and strategic business opportunities and partnerships.

Product Content, Public Relations, Marketing Communications

• 1996 - 1999

Public Relations & Marketing Collateral Specialist (1998-1999) ▸Developed communication assets for pharmacy products and managed public relations initiatives. Online Help Developer (1997-1998) ▸Wrote online and hard-copy documentation for automated structured clinical documentation applications. ▸Wrote and edited mid-level marketing collateral. Senior Editor (1996-1997) ▸Set editorial standards for content within pharmacy software products, including customized patient education and professional reference content. ▸Served as natural language and UI representative on Cerner Knowledge Index team tasked with creating a knowledge base from which to draw a variety of clinical, patient and business data. Show less

Editor

• 1991 - 1996