Susanna Gresswell
Chapter President at CMO Collaborative- Claim this Profile
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Bio
Paige Eckhart, MBA
Susanna is one of the leaders you hope to have during your career. She encourages you to make your own decisions and shows you support when you make them. She genuinely wants to hear your opinions and pushes you to build your brand/voice. She helps you find opportunities to speak in front of leadership. She provides feedback in a constructive and productive way allowing for plenty of positive growth opportunities. When you have areas that need improving, she helps you find ways to work on getting better. When wanting to grow your career, she helps you build the right kinds of connections. Working under Susanna, I always felt like my opinion mattered and like I was being supported as an expert in my field. I knew clearly what I was doing well and what I could continue to improve on. However, I think the most valuable thing Susanna provides as a people manager is that she truly cares about the employees that fall under her. She wants the best for you in every aspect of your life, not just work, and because of that, she helps in any way she can to make sure you're progressing!
Edison Baquero
Susanna is a pioneer, a leader, and an agent of change when it is needed most. When reinvention is a pre-requisite for competition in fiercely evolving markets, Susanna is the type of leader an organization desperately needs, but is often in short supply. For the past 3 and half years as my client, I’ve supported and witnessed the most capable, wise, pragmatic, empathetic, and fearless leader I have ever worked with in my career. While her accomplishments and ability to deliver could fill a dissertation on the
Paige Eckhart, MBA
Susanna is one of the leaders you hope to have during your career. She encourages you to make your own decisions and shows you support when you make them. She genuinely wants to hear your opinions and pushes you to build your brand/voice. She helps you find opportunities to speak in front of leadership. She provides feedback in a constructive and productive way allowing for plenty of positive growth opportunities. When you have areas that need improving, she helps you find ways to work on getting better. When wanting to grow your career, she helps you build the right kinds of connections. Working under Susanna, I always felt like my opinion mattered and like I was being supported as an expert in my field. I knew clearly what I was doing well and what I could continue to improve on. However, I think the most valuable thing Susanna provides as a people manager is that she truly cares about the employees that fall under her. She wants the best for you in every aspect of your life, not just work, and because of that, she helps in any way she can to make sure you're progressing!
Edison Baquero
Susanna is a pioneer, a leader, and an agent of change when it is needed most. When reinvention is a pre-requisite for competition in fiercely evolving markets, Susanna is the type of leader an organization desperately needs, but is often in short supply. For the past 3 and half years as my client, I’ve supported and witnessed the most capable, wise, pragmatic, empathetic, and fearless leader I have ever worked with in my career. While her accomplishments and ability to deliver could fill a dissertation on the
Paige Eckhart, MBA
Susanna is one of the leaders you hope to have during your career. She encourages you to make your own decisions and shows you support when you make them. She genuinely wants to hear your opinions and pushes you to build your brand/voice. She helps you find opportunities to speak in front of leadership. She provides feedback in a constructive and productive way allowing for plenty of positive growth opportunities. When you have areas that need improving, she helps you find ways to work on getting better. When wanting to grow your career, she helps you build the right kinds of connections. Working under Susanna, I always felt like my opinion mattered and like I was being supported as an expert in my field. I knew clearly what I was doing well and what I could continue to improve on. However, I think the most valuable thing Susanna provides as a people manager is that she truly cares about the employees that fall under her. She wants the best for you in every aspect of your life, not just work, and because of that, she helps in any way she can to make sure you're progressing!
Edison Baquero
Susanna is a pioneer, a leader, and an agent of change when it is needed most. When reinvention is a pre-requisite for competition in fiercely evolving markets, Susanna is the type of leader an organization desperately needs, but is often in short supply. For the past 3 and half years as my client, I’ve supported and witnessed the most capable, wise, pragmatic, empathetic, and fearless leader I have ever worked with in my career. While her accomplishments and ability to deliver could fill a dissertation on the
Paige Eckhart, MBA
Susanna is one of the leaders you hope to have during your career. She encourages you to make your own decisions and shows you support when you make them. She genuinely wants to hear your opinions and pushes you to build your brand/voice. She helps you find opportunities to speak in front of leadership. She provides feedback in a constructive and productive way allowing for plenty of positive growth opportunities. When you have areas that need improving, she helps you find ways to work on getting better. When wanting to grow your career, she helps you build the right kinds of connections. Working under Susanna, I always felt like my opinion mattered and like I was being supported as an expert in my field. I knew clearly what I was doing well and what I could continue to improve on. However, I think the most valuable thing Susanna provides as a people manager is that she truly cares about the employees that fall under her. She wants the best for you in every aspect of your life, not just work, and because of that, she helps in any way she can to make sure you're progressing!
Edison Baquero
Susanna is a pioneer, a leader, and an agent of change when it is needed most. When reinvention is a pre-requisite for competition in fiercely evolving markets, Susanna is the type of leader an organization desperately needs, but is often in short supply. For the past 3 and half years as my client, I’ve supported and witnessed the most capable, wise, pragmatic, empathetic, and fearless leader I have ever worked with in my career. While her accomplishments and ability to deliver could fill a dissertation on the
Credentials
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CIM ACIM Member
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024
Experience
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CMO Collaborative
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United States
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Professional Organizations
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1 - 100 Employee
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Chapter President
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Apr 2023 - Present
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MiliMatch
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United States
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Software Development
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1 - 100 Employee
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Chief Marketing Officer (Advisor to Board)
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Aug 2022 - Present
MiliMatch provides intelligence for human capital risk management - helping organizations maximize their core asset - their people. Using innovative, patented and proven technology, the company is redefining how to rapidly and dynamically measure, monitor and monetize organizational culture and enabling leaders to approach organization planning with intentionality using objective, data-driven insights. MiliMatch provides intelligence for human capital risk management - helping organizations maximize their core asset - their people. Using innovative, patented and proven technology, the company is redefining how to rapidly and dynamically measure, monitor and monetize organizational culture and enabling leaders to approach organization planning with intentionality using objective, data-driven insights.
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ConCom Consulting
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Austin, Texas, United States
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Co-Founder & Owner
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Aug 2022 - Present
Providing sales and marketing consulting services to start-up and scale out technology companies. Providing sales and marketing consulting services to start-up and scale out technology companies.
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Chief
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United States
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Think Tanks
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700 & Above Employee
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Member
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May 2022 - Present
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Dell Technologies
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Vice President, Global Brand & B2B Campaigns, ESG Marketing
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Jan 2021 - May 2022
Leading 100+ globally diverse team members as well as a variety of broader cross functional work streams to align against and implement Dell’s full-funnel corporate marketing strategy. My team was responsible for driving awareness for the Dell brand across it’s entire portfolio with future buyers and hires, aligning our B2B demand against our GTM strategy and articulating our commitment to Environmental, Social and Governance (ESG) initiatives.
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Vice President, Global B2B Campaigns
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Jan 2020 - Jan 2021
Expanded the B2B campaign teams remit across all of Dell’s B2B portfolio (Client and Infrastructure). Drove alignment of strategy, content and creative to reach enterprise and medium business sectors driving greater efficiency of execution, simultaneously garnering industry recognition and awards.
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Dell EMC
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Vice President, Global Campaigns, Marcom and Digital
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Dec 2018 - Jan 2020
Brought together digital, creative and campaign strategy into one aligned organization for the Dell EMC Infrastructure portfolio. Established and drove our KPIs and engaged with the senior executives across product marketing, field marketing, brand and comms to align our objectives.
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Senior Director, Campaign operations & content planning
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Mar 2018 - Jan 2020
Moved the campaign planning approach from a product-led motion to an audience-led approach to increase ROI. Required a considerable cultural shift and engaging with senior leaders in product and field marketing to get buy-in.
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Senior Director, Strategic Planning & Launches Global Campaigns
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Jan 2016 - Mar 2018
Relocated family to company HQ based in Austin, TX. Led a team through the merger of Dell & EMC. Oversaw the development of a brand new product launch and program management office, working with senior executives on major Dell Technologies launches as part of establishing the newly merged company.Ran the cross functional management of 3 global campaigns including Big Data (establishing partnerships with key companies including Cloudera, Hortonworks, Intel and SAS), Modern Data Center and Software Defined Storage. Responsible for program managing a CMO-led initiative to implement a global marketing playbook to simplify regional execution against a full-funnel GTM strategy. Show less
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Marketing Director, Global Campaigns
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Jan 2011 - Jan 2016
Led the evolution of the largest of EMC's 3 global campaigns focused on IT Transformation and Cloud Computing accounting for 70% of all field marketing investment.
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EMC
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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EMEA Field Marketing Director, Backup and Recovery Systems Division
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Oct 2009 - Dec 2010
Took a team through the acquisition of Data Domain by EMC. Led EMEA field marketing for the newly formed Backup and Recovery Systems division. Took a team through the acquisition of Data Domain by EMC. Led EMEA field marketing for the newly formed Backup and Recovery Systems division.
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EMC Data Domain
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager, EMEA
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Jan 2008 - Oct 2009
The first marketing person in EMEA reporting directly to the CMO, I worked closely with the founders and exec leadership to build out the EMEA marketing organization, establishing marketing investment strategies and acting as a spokesperson for the organization. The first marketing person in EMEA reporting directly to the CMO, I worked closely with the founders and exec leadership to build out the EMEA marketing organization, establishing marketing investment strategies and acting as a spokesperson for the organization.
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CA Technologies
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United States
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Software Development
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700 & Above Employee
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Marketing Manager
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Jan 2002 - Dec 2007
During my time at CA I did product marketing, launched their SMB Total Protection Suite, developed a Mainframe user group program, built channel marketing programs, acted as a key spokesperson at industry conferences and served on the UK Storage Networking Industry Association) (SNIA) committee. During my time at CA I did product marketing, launched their SMB Total Protection Suite, developed a Mainframe user group program, built channel marketing programs, acted as a key spokesperson at industry conferences and served on the UK Storage Networking Industry Association) (SNIA) committee.
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Imago Techmedia
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United Kingdom
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Events Services
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1 - 100 Employee
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Marketing Manager
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2002 - 2003
Small privately owned B2B events company. Responsible for launching and branding their events, driving digital and search strategy, print advertising, PR and leading supplier negotiations. Small privately owned B2B events company. Responsible for launching and branding their events, driving digital and search strategy, print advertising, PR and leading supplier negotiations.
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NetApp
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Manager
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1999 - 2002
Responsible for a $1.5m budget for this hyper-growth data storage company, secured the company the #1 position for media impact against its competitors through effective PR programs. Worked with sales on the negotiation of their Benetton Formula 1 sponsorship deal. Partnered with key customers including BT Ignite Content Hosting, BT Openworld, Churchill Insurance, Invesco and BAE Systems to build joint marketing programs. Led the execution of marketing programs with key partners and alliances such as Computacenter, Morse Group, Compelsolve, Oracle, IBM Global Services and Fujitsu Siemens to build the company's indirect route to market. Show less
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Syntellect (acquired by Enghouse in 2002)
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Maidenhead, UK
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International Marketing Communications Manager
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1995 - 1999
Drove the rebrand of the organization in the UK, built out their communications and customer case study program and established key direct and indirect activity plans for marketing. Drove the rebrand of the organization in the UK, built out their communications and customer case study program and established key direct and indirect activity plans for marketing.
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Education
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1994 - 1996
Brunel University London
BA, Business Studies
Community
