Susanna Cao
Business Development Specialist at PharmaLogics Recruiting- Claim this Profile
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Bio
Credentials
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Hootsuite Platform Certification
Hootsuite -
Leaders Eat Last: Why Some Teams Pull Together and Others Don't
LinkedIn -
Social Media Marketing Foundations
LinkedIn
Experience
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PharmaLogics Recruiting
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Staffing and Recruiting
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100 - 200 Employee
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Business Development Specialist
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Sep 2022 - Present
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Executive Recruiter
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Oct 2021 - Oct 2022
PharmaLogics Recruiting is a global recruiting firm focused exclusively in the life sciences industry. In business since 2003, our dedicated team delivers top talent, decreases time to fill, and reduces placement cost per hire through our unique recruiting models. We support the full gamut of functions from Discovery through Commercial and we place individual contributors through C-Level executives. Our clients range from large European-based pharmaceutical companies to venture-backed start-ups in Cambridge, Massachusetts. We provide customized solutions to meet our clients’ needs.
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Tomorrow's World Today
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United States
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Entertainment
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1 - 100 Employee
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Casting Director, Team Manager
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Dec 2020 - Oct 2021
Through extensive industry research and engagement, I initiated marketing conversations through successful storytelling leading to key partnerships for Emmy-nominated TV show Tomorrow's World Today aired on the Discovery and Science Channel. I increased the company revenue by 30% YOY and improved the show's partnership portfolio by adding companies such as Procter & Gamble, Cobham Aerospace, Honeywell and SLM Solutions Group AG. • Spearheaded discussions with Fortune 500 industry leaders to new industry disruptors, increasing business connections and engagements with over 350 companies • Developed and executed innovative lead generation initiatives resulting in +20% YOY for pipeline• Strengthened sales and program developments through sourcing and segmentation of prospect data consisting of consumer and commercial insights• Aligned key stakeholders on sale execution strategies to drive revenue for developments of season storylinesSeason 3 Credits: E2 Power of the Pods, E3 Printing Aerospace Parts, E8 Keeping Shipping Alive During a PandemicSeason 4 Credits: E5 Semiconductors in Space
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Executive Coordinator
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Sep 2019 - Dec 2020
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Social Media Marketing Manager
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Aug 2017 - Nov 2018
• Executed competitive research and strategic marketing campaigns to build store presence and differentiate from competitors in new location, acquiring 3k followers within one year and 115% increase in media impressions• Leveraged consumer and commercial insights to strengthen program developments resulting in increased engagement on Facebook by 75% and Instagram by 33%• Designed creative posts and utilized paid ads and consumer-generated content• Elevated social media presence by establishing new engagement strategies that increased post frequency by 200%• Created new clientele experience by implementing higher standards in customer service that consisted of creative and strategic solutions to build and maintain loyal clientele relationships
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Store Manager
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Sep 2015 - Aug 2017
• Executed direct sales strategies and consistently exceeded yearly revenue goals through exceptional clientele service and retention• Successfully led an efficient team of 7 salespersons, allowing company to renew in assigned region and expand to other regions • Executed direct sales strategies and consistently exceeded yearly revenue goals through exceptional clientele service and retention• Successfully led an efficient team of 7 salespersons, allowing company to renew in assigned region and expand to other regions
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Education
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University of Tennessee, Knoxville
Bachelor of Science - BS, Major in Public Relations and Minor in Business