Experience

St John's Beaumont Preparatory School

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Director of Marketing & Communications

  • Sep 2019 - Present

  St John's Beaumont Catholic Preparatory School for boys is a traditional British boarding and day school, steeped in history, with a reputation for a strict but academically successful education and great sportsmanship. I undertook this role at my son’s preparatory school to apply my skills and experience to a school that was struggling with retention and acquisition. Despite the challenges of the pandemic and budget restrictions, I was able to help the school increase its retention levels and retain the size of enrolment. Noteworthy achievements include rebranding the school’s marketing collateral, digital campaigns that created leads, increased social media engagement, a Senior Schools Programme that improved retention and a toddler event series that increased acquisition. Show less



ComXo

• United Kingdom
• Telecommunications
• 1 - 100 Employee

• Director of Marketing

  • Mar 2014 - Aug 2019

  ComXo is the leading UK provider of global switchboard support services to professional service firms. As a board member, I was involved in major corporate strategic decisions, budgeting and planning. I took the business through a strategic re-positioning, leading to the re-branding and relaunch of its website and communications. I implemented marketing automation software (Eloqua), accompanied by a content and event marketing strategy that delivered a consistent stream of leads into the business leading to a 10-fold profit increase. Show less



Royal Windsor RHS

• Windsor

• Project Manager - The Coronation Arch

  • Jun 2013 - Feb 2014

  The Coronation Arch was a significant art installation under the auspices of the Royal Windsor Rose & Horticultural Society for its patron, Her Majesty The Queen. The installation was displayed at Windsor Castle during the coronation jubilee in 2013. The project was sponsored by Centrica, Hilliers, Waitrose and other brands. I was responsible for the project management and coordination of the various artistic teams, contractors, overall marketing and PR, securing sponsorship, and finally selling the installation after the exhibition to fund a bursary that sponsored young people in horticultural education. I have liaised with celebrities (securing Alan Titchmarsh and Anna Friel), and managed relations with Windsor Castle, the Crown Estate and the Royal Borough of Windsor & Maidenhead. I assembled and managed a team of inspirational artists of various horticultural crafts and local contractors and I managed the design of key artwork, organised a high-profile launch event and secured national PR coverage. Show less



Plantify.co.uk (Vorsprung Ltd.)

• Windsor

• Director of Marketing

  • Mar 2011 - May 2013

  Plantify.co.uk was a fast-growing e-commerce startup in the horticultural space. I was responsible for the branding, packaging and initial launch of the e-commerce website. By sponsoring an RHS show garden and winning a gold medal, we raised instant public awareness. With the help of a unique SEO tool, we drove organic inbound and increased registrations threefold in two years, achieving a CTR of 11% on email campaigns. I maintained the relationship with the RHS and World Vision which led to an exhibition and another medal at RHS Chelsea the following year. The activity gained wider public interest with a PR story featured in The Guardian. I developed a unique packaging solution, new for the horticultural industry which helped Plantify.co.uk to distinguish itself from competitors and gain rapid market share. We created a unique SEO instrument - a free garden design tool - gamification of the very popular subject of designing outdoor spaces. This allowed us to increase our visitor numbers naturally, threefold in two years and created valuable inbound links that improved our rankings. Show less



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• International Marketing Manager

  • Nov 1999 - Feb 2006

  Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.As part of the European Marketing Team, I managed a team of three and worked closely with the development studios, providing strategic input and market insights to successfully launch key games notably The Sims 2, James Bond ‘Everything or Nothing’ and LEGO Bionicle The Game across Europe.This provided a great experience in balancing broader corporate and local marketing executions, optimising budgets and ensuring brand compliance. I am especially proud of securing Heidi Klum to help launch our James Bond game. Show less

• Consumer Marketing Manager

  • Mar 1998 - Nov 1999

  Having advised Electronic Arts Germany in consumer marketing as account handler on agency side, I was approached by EA to set up their consumer marketing department internally. I launched Theme Park into Germany and was responsible for a successful brand partnership between EA Sports/FIFA and Adidas. I was then invited to join their international marketing team at the European Headquarters in the UK.



B+D Agenturgruppe

• Germany
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • 1993 - 1998

  b+d promotions is a successful German advertising agency, specialising in below-the-line marketing strategies for multinational brands such a Schwarzkopf, Wella, Coca Cola, Johnson & Johnson, Electronic Arts Germany etc. b+d promotions is a successful German advertising agency, specialising in below-the-line marketing strategies for multinational brands such a Schwarzkopf, Wella, Coca Cola, Johnson & Johnson, Electronic Arts Germany etc.