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Dave Hawk

Susan has been with Servpro of West Jordan for nearly a year now and has proven herself to be a valuable employee. She is eager to learn and asks questions to help make her better at her job. I am very happy that I have been able to supervise her and watch her growth in this current position of Sales & Marketing Rep at Servpro of West Jordan & Servpro of South Jordan/North Draper.

Adriano Mottola

Susan is a excellent example of a professional who has a great sense of accomplishment and determination. She is bright, very communicative and extremely focused. A "Goal Getter" with high level of accuracy describes the professional I know in Susan and a trait of her work. Fun to work with, a great asset within the executive team.

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Credentials

  • Life Insurance
    State of Utah
    Jul, 2015
    - Sep, 2024

Experience

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • 3rd grade teacher
      • Aug 2017 - Present
    • United States
    • Consumer Services
    • 700 & Above Employee
    • Business Development Manager
      • Dec 2016 - Aug 2017

      I develop business relationships to sell pest control services to any Commercial Business. Including property managers, facility managers or small business. I develop business relationships to sell pest control services to any Commercial Business. Including property managers, facility managers or small business.

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Business Development Manager
      • Nov 2015 - Apr 2016

      Developed relationships to create new business opportunities that would provide staffing for the construction industry. Developed relationships to create new business opportunities that would provide staffing for the construction industry.

    • Sales and Marketing Representative
      • Aug 2014 - Aug 2015

      -sales to property managers, insurance agents and real estate agents. -taught classes for insurance agents CE credits -existing clients customer service -sales to property managers, insurance agents and real estate agents. -taught classes for insurance agents CE credits -existing clients customer service

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Director of Marketing
      • Sep 2012 - Aug 2014

      Oversee all marketing and assist with fundraising efforts. Collaborate with executive team on marketing strategy and direction. Work with other departments to ensure correct messaging to donors and public. Responsible for all events: annual gala, committee meetings, and other fundraising events. Rebranded website to make current and more appealing to donors. Marketing materials such as newsletter, brochures, stories, letters and mailings. Oversee all marketing and assist with fundraising efforts. Collaborate with executive team on marketing strategy and direction. Work with other departments to ensure correct messaging to donors and public. Responsible for all events: annual gala, committee meetings, and other fundraising events. Rebranded website to make current and more appealing to donors. Marketing materials such as newsletter, brochures, stories, letters and mailings.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Director of Marketing
      • Dec 2007 - Aug 2010

      • Responsible for all marketing programs, objectives, execution and reporting of all marketing to support lead generation resulting in greater profits. • In my first year, I implemented over 5 different new lead generation programs that generated leads by 400%. Company has continued has had tremendous growth in a down economy. • Brought on as first marketing director to establish integrated marketing plan, build ROI objectives, launched new CRM package – NetSuite for sales tracking, marketing campaigns, and ROI analysis (saving 1 FTE). Launched new integrated marketing campaign, including print and online ads, white papers, webinars, and tradeshows. • Rebranded all marcom materials, including product sheet, white papers, and launched a new website and e-newsletter. Also launched a new book that our president wrote. • Responsible for $400,000 marketing budget. • Identified and tested new campaigns and success rates by tracking click-thrus, conversions, and promo codes in ads. • Researched, developed event plan including over 14 tradeshows, conferences, partner events, webinars and first ever User Conference, with subsequent User Conferences. • Managed all marketing efforts, working closely with the executive team on all aspects of marketing program, reported to the president directly. Very independent position. • Lead a graphics team to create numerous different successful ad campaigns aimed at different buyers in different verticals, one ad was the most successful click thru’s for that magazine. • Developed “roadshow” for speaking engagements that brought in leads and book sales; event had 95% attendance in the 6 cities that it was held in. Still generating successful leads. • Responsible for client experience and retention: newsletter, product documentation.

    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2006 - Apr 2007

      • Responsible for all integrated marketing programs and demand generation to increase leads resulting in greater profits. • Coordinated with sales to create, plan and promote all integrated marketing programs. This included events such as road shows, tradeshows, webinars, user conference, and internal events. • Worked on all lead generation programs such as email campaigns (including list acquisition), web promotions, snail mail campaigns, newsletters and co- managing PR. • Within 6 weeks of starting, planned, organized and developed the most successful showing/party at the largest trade show that Linux attends all year. • Managed all co-marketing with partners – funding,, and plan conception and implementation. • Guided creative process, ensuring projects meet marketing and communications objectives. • Managed cross-functional teams to increase visibility, partnerships and profits company wide.

    • Computer and Network Security
    • 1 - 100 Employee
    • Inside Sales Manager
      • Apr 2005 - Sep 2006

      • Increased cold-calling and lead generation by 80% within 3 months. • Implemented quarterly web casts to increase qualified leads; program generated over 500 qualified new leads in less than 1 year. • Created email campaigns for Forum Systems to generate new leads and publicize special events. • Changed over database system from SalesForce to NetSuite became administrator. Implemented process within NetSuite to auto respond to all leads thus saving approximately what used to take 8 hours, to about 1/2 an hour.

    • United States
    • Investment Management
    • Director of Community Relations
      • Jun 2001 - Apr 2005

      • Assigned to develop new corporate/community partnerships to increase fundraising as well as volunteers. This was a newly created position and I created and managed the process with very little supervision. • Grew partnerships by 200 in first year (2001), doubling expectations. • Successfully expanded volunteer recruitment by 60% second year, while supervising design of new website, developed all new marketing materials, worked with ad agencies and PR firms to gain visibility, and planned major fundraising event for that year. • Worked on rebranding campaign for all marketing materials along with National office. • Successfully created unique ways for each partner to increase visibility through programs and promotions. • Achieved 127% of recruitment goal for 2003. • Fundraising efforts brought in over $48,000 in 2004, 120% of quota.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Events Manager
      • 1997 - 1999

      • Requested by CEO to oversee all events and incorporate new technologies into lead generation. • Managed and executed all corporate events in the U.S. including: events budget, monitoring and follow-up of leads, promoting, advertising, and coordinating all logistics and press conferences. • Managed 10 trade shows per year including all project management and execution. • Proposed and secured First Annual User's Conference as manager of events. • Prepared and executed focus groups in conjunction with appropriate seminars and tradeshows. • Developed and taught Train-the-Trainer program for software developers. • Started in sales as an integral part of a team that was responsible for developing and maintaining Financial Vertical customers in the New York Metro Area. • Achieved 110% of quota (FY) 1999. Sold to C-level, as well as programmers and team leads.

    • Switzerland
    • Education Administration Programs
    • 1 - 100 Employee
    • Account Manager at SmartTalk (IAT)
      • Jun 1996 - Jan 1998

      • Hired as marketing assistant and within 1 year was promoted and transferred to corporate office. • As account manager sold add-on products to doctors, hospital administrators, and nurses. • Initiated, designed and executed first corporate sales seminars to gain new leads. Provided customers with sales quotes, processed orders and generated leads via cold calling. • Completed ROI analyses with cost justifications, product benefits and implementation plans. • Completed “follow-up” sales by traveling to accounts to educate/train on new products.

    • Australia
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Marketing
      • 1995 - 1996

Education

  • University of Utah
    Organizational Communication, Mass Communication/Media Studies
    1994 - 1996

Community

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