Susan (Bernstein) Matthews

Project Manager at Ark Marketing & Media Solutions
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego, California, United States, US

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Kevin Popović

Susan is a key component and valued member of the leadership team at Ideahaus. From new business development to project management, from human resources to quality control - Susan's role of Studio Manager is earned every day. I am fortunate to work with such a talented and loyal colleague.

Hunter Homistek

Susan's work as the studio manager at Ideahaus proved invaluable for the entire team. She kept us on track and on time with our to-dos, ensuring we'd never let something slip through the cracks. Her tone and attitude is upbeat and positive, and she regularly flexes her expertise and insight in beneficial, meaningful ways. I have no doubts Susan's work and attitude would benefit any team.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Aug 2019 - Present

      As Project Manager for this formative media buying and marketing agency, I am responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. I effectively monitor our master schedule and present project updates to relevant stakeholders, clients, or project team members. No detail is too small. Every aspect of the project from start to finish is monitored closely with efficiency. In addition, I develop summary reports and program recaps for our clients. Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Publisher
      • Sep 2017 - Feb 2019

      Working directly with the CEO, I oversaw all parts of the publishing process to take our authors from manuscript to printed book. In addition, I developed vendor relationships, implemented policies, and managed our internal processes for editing, design, production, and distribution of our titles. Merack Publishing uses a hybrid publishing model that gives authors access to their top-notch professional team while also leaving the final decisions about cover art, pricing, publicity, marketing, and more in the authors’ hands. They provide guidance and support every step of the way, but the author maintains creative control and full ownership. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager & Studio Manager
      • Feb 2015 - Oct 2017

      Managed all projects for our accounts, coordinate and organize schedules, and monitor budgets. Developed Scopes of Work and contracts, edit copy, assist with brand development, manage freelancers, review quotes, and train clients as needed to ensure success. Proactively evaluated processes and implemented a streamlined workflow in-house and for clients including non-profits, classroom engagement experts, event managers, doctors, contact centers, and more. Identified and recommended solutions for potential account concerns. Ideahaus (est. 1990), an award-winning creative communications agency assists clients in what to say and how to say it to their key targets. Has helped Business-to-Business, Business-to-Consumer and Non-Profit clients by leveraging multiple channels to create brands, facilitate communications and increase sales. Show less

    • Program Manager
      • May 2014 - May 2015

      The San Diego Children and Nature Collaborative (SDCaN) is a group of 60+ local organizations that share a common concern that today’s children have fewer and fewer opportunities to experience nature. Knowing that children who learn and play in nature are happier, healthier, and smarter, SDCaN works to preserve and expand access to nature experiences for all children in the San Diego region. SDCaN piloted their Nature Play program and when they deemed it to be a viable option for their organization, I was brought on board to take it to the next level. As the Program Manager of Nature Play, I updated the business plan, created an ongoing marketing, publicity and advertising plan from scratch, devised logistics to keep the program running smoothly, handled all communications with clients and facilitators, created a training manual, processed accounting paperwork as well as handled the day-to-day details of scheduling and planning for events. The Nature Play Program brings loose natural parts into schools, after-school programs, community events and fairs, and more so children can have unstructured outdoor play and discovery time which is missing in the lives of many. Show less

    • United States
    • Market Research
    • 1 - 100 Employee
    • Project Manager
      • Sep 2013 - Nov 2014

      Worked directly with owner Katrina Noelle on overseeing Qualitative Market Research projects on a part-time basis. Supported Katrina by assisting with analysis of data for marketing reports, moderating, overseeing participant recruitment and scheduling, and a variety of administrative duties. Worked directly with owner Katrina Noelle on overseeing Qualitative Market Research projects on a part-time basis. Supported Katrina by assisting with analysis of data for marketing reports, moderating, overseeing participant recruitment and scheduling, and a variety of administrative duties.

    • Director of Development (aka Stay at Home Mom)
      • Oct 2009 - Dec 2013

      In addition to managing a busy household with 2 young children, I was involved with a variety of charitable organizations. I facilitated several collections and donations to non-profits including Rady Children's Hospital, The Trinity House, Bundles 4 Babies, a homeless youth shelter, letters for soldiers deployed abroad and more. I also took on the 6 month unpaid role of being the Playgroup Captain for my local Stroller Strides group from Sept. 2010 to Feb. 2011. Once a week I planned a group activity for the moms to do with their children. Once a month I implemented our Mom's Night Out events as well. Additionally, I worked on the quarterly community service project headed up by our regional office as well as a special service project just for our group. Though I was not in an office setting during this time, I was never one to be idle. My project management skills continued to grow, evolve, and be put to good use. Show less

    • United States
    • Retail
    • 100 - 200 Employee
    • Marketing Supervisor
      • Apr 2007 - Oct 2009

      Developed and implemented national retail marketing, franchise sales marketing, advertising, and promotional programs to drive store revenue. Oversaw the creation of seasonal marketing kits for The UPS Store and Mail Boxes Etc. brands. Worked closely with the franchise sales department on online and newspaper advertising campaigns. Assisted with national print campaigns, radio spots, billboards, focus groups and pilot programs. Directed updates for the Marketing Help Center, an online resource for franchisees. Managed three employees and budgets totaling over $2 million. Show less

    • Marketing Specialist
      • Oct 2005 - Apr 2007

      Managed the development of local store marketing plans and promotions for 4,200+ The UPS Store franchises including POP, brochures, posters, and other collateral materials. Made extensive updates to the Marketing Help Center, an online resource for franchisees. Worked with Doner Advertising and internal teams to create additional marketing tools. Provided training to franchisees. Oversaw budgets totaling over $1 million.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing & Publicity Assistant
      • Nov 2002 - Oct 2005

      Supported a Senior Marketing Manager and Senior Publicist to increase exposure of trade books. Wrote copy and worked with design department on a variety of marketing materials including ads, postcards, posters, easelbacks, and CDs. Created press releases, attended conventions, maintained contact database, book room and invoices. Member of an internal committee for systems and information changes, updates, and reports. Internship Coordinator. Oversaw a ten-week summer intern program with eight mentors and five interns. Handled recruiting, interviewing, weekly presentations, and job search training. Show less

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Vendor Liaison
      • Apr 2002 - Nov 2002

      Oversaw more than 300 accounts including Von Holtzbrinck Publishing. Created weekly and daily sales reports, researched order discrepancies, placed book orders, and responded promptly to all inquiries. Trained on multiple systems to assist accounts and buyers. Oversaw more than 300 accounts including Von Holtzbrinck Publishing. Created weekly and daily sales reports, researched order discrepancies, placed book orders, and responded promptly to all inquiries. Trained on multiple systems to assist accounts and buyers.

  • Simon & Schuster
    • New York City, NY
    • National Accounts Sales Coordinator
      • Jul 2001 - Mar 2002

      Supported National Accounts Managers selling adult imprints (Simon & Schuster, Free Press, Kaplan, Scribner, and Trade Paper) to Borders and Waldenbooks. Created and maintained sales analysis and co-op contracts, coordinated information for marketing reports, and organized sales kits. Supported National Accounts Managers selling adult imprints (Simon & Schuster, Free Press, Kaplan, Scribner, and Trade Paper) to Borders and Waldenbooks. Created and maintained sales analysis and co-op contracts, coordinated information for marketing reports, and organized sales kits.

  • Vista Camps
    • Ingram, TX
    • Counselor, Sierra Vista Program Director
      • 1995 - 1999

      Camp counselor for 4 summers for an overnight camp for children ages 6-16. My 5th summer I was promoted to Program Director for the girl's camp, Sierra Vista. Managed a staff of over 20 counselors. Planned and implemented the entire summer's schedule. As the Program Director, I led by example and enforced owners' expectations while also maintaining a fun and friendly atmosphere that still exists today. Camp counselor for 4 summers for an overnight camp for children ages 6-16. My 5th summer I was promoted to Program Director for the girl's camp, Sierra Vista. Managed a staff of over 20 counselors. Planned and implemented the entire summer's schedule. As the Program Director, I led by example and enforced owners' expectations while also maintaining a fun and friendly atmosphere that still exists today.

Education

  • Duke University
    B.A., Sociology; Markets & Management certificate
    1996 - 2000
  • The Branson School
    10-12
    1993 - 1996
  • The Kinkaid School
    2-9
    1985 - 1993

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