Susan Griepsma
Marketing Director at RocNet Supply, Inc.- Claim this Profile
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Bio
Enrico Sabelli
It was delightful having Susan as a colleague for almost 7 years at Gorbel. She is a respected leader who drives her team to be creative problem-solvers and owns her commitments with no fuss. When she led the marketing effort on new products for which I was a technical SME, I was always impressed at how she translated specs and jargon into a relatable story. Her proficiency with communications is first-rate whether it be marketing literature, social media outreach, personal interactions or professional presentations. I miss her genuinely positive attitude and infectious humour which always helped put her fellow coworkers at ease. I highly recommend Susan, she is an invaluable addition to any organization fortunate enough to have her.
Kara Martin
Susan is so wonderful to work with and to know. A kind, compassionate leader with an incredible marketing eye, Susan and I worked on several cross-functional teams together. Susan is always prepared. She is great at leading a team, keeping a focus on objectives, finding creative brainstorming avenues and has an incredible level of follow-up. Best part, her marketing eye leads to great presentations and color- coded notes. ❤️ She is reliable, dependable, easy to work with and a trusted colleague. She is an asset in any capacity; as a friend, a colleague, a volunteer and as an employee!
Enrico Sabelli
It was delightful having Susan as a colleague for almost 7 years at Gorbel. She is a respected leader who drives her team to be creative problem-solvers and owns her commitments with no fuss. When she led the marketing effort on new products for which I was a technical SME, I was always impressed at how she translated specs and jargon into a relatable story. Her proficiency with communications is first-rate whether it be marketing literature, social media outreach, personal interactions or professional presentations. I miss her genuinely positive attitude and infectious humour which always helped put her fellow coworkers at ease. I highly recommend Susan, she is an invaluable addition to any organization fortunate enough to have her.
Kara Martin
Susan is so wonderful to work with and to know. A kind, compassionate leader with an incredible marketing eye, Susan and I worked on several cross-functional teams together. Susan is always prepared. She is great at leading a team, keeping a focus on objectives, finding creative brainstorming avenues and has an incredible level of follow-up. Best part, her marketing eye leads to great presentations and color- coded notes. ❤️ She is reliable, dependable, easy to work with and a trusted colleague. She is an asset in any capacity; as a friend, a colleague, a volunteer and as an employee!
Enrico Sabelli
It was delightful having Susan as a colleague for almost 7 years at Gorbel. She is a respected leader who drives her team to be creative problem-solvers and owns her commitments with no fuss. When she led the marketing effort on new products for which I was a technical SME, I was always impressed at how she translated specs and jargon into a relatable story. Her proficiency with communications is first-rate whether it be marketing literature, social media outreach, personal interactions or professional presentations. I miss her genuinely positive attitude and infectious humour which always helped put her fellow coworkers at ease. I highly recommend Susan, she is an invaluable addition to any organization fortunate enough to have her.
Kara Martin
Susan is so wonderful to work with and to know. A kind, compassionate leader with an incredible marketing eye, Susan and I worked on several cross-functional teams together. Susan is always prepared. She is great at leading a team, keeping a focus on objectives, finding creative brainstorming avenues and has an incredible level of follow-up. Best part, her marketing eye leads to great presentations and color- coded notes. ❤️ She is reliable, dependable, easy to work with and a trusted colleague. She is an asset in any capacity; as a friend, a colleague, a volunteer and as an employee!
Enrico Sabelli
It was delightful having Susan as a colleague for almost 7 years at Gorbel. She is a respected leader who drives her team to be creative problem-solvers and owns her commitments with no fuss. When she led the marketing effort on new products for which I was a technical SME, I was always impressed at how she translated specs and jargon into a relatable story. Her proficiency with communications is first-rate whether it be marketing literature, social media outreach, personal interactions or professional presentations. I miss her genuinely positive attitude and infectious humour which always helped put her fellow coworkers at ease. I highly recommend Susan, she is an invaluable addition to any organization fortunate enough to have her.
Kara Martin
Susan is so wonderful to work with and to know. A kind, compassionate leader with an incredible marketing eye, Susan and I worked on several cross-functional teams together. Susan is always prepared. She is great at leading a team, keeping a focus on objectives, finding creative brainstorming avenues and has an incredible level of follow-up. Best part, her marketing eye leads to great presentations and color- coded notes. ❤️ She is reliable, dependable, easy to work with and a trusted colleague. She is an asset in any capacity; as a friend, a colleague, a volunteer and as an employee!
Experience
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RocNet Supply, Inc.
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United States
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Telecommunications
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1 - 100 Employee
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Marketing Director
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Jan 2023 - Present
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Gorbel Inc.
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United States
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Manufacturing
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1 - 100 Employee
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Marketing Communications Manager
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Mar 2017 - Dec 2022
As Marketing Communication Manager, my role took on a more strategic slant. I got to do more of the big picture planning while still finding the best ways to tell a compelling story to customers and partners. Plus, I got to help my team execute on those plans and develop their own unique story telling skills. This role allowed more collaboration within our group, more focus on using data to direct our plans, and more avenues to use to deploy those messages.
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Marketing Coordinator
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2001 - Mar 2017
My position at Gorbel has allowed me to hone my writing skills and tailor messages based on both the audience and the medium. I’ve created engaging content for brochures, sales fliers, training materials, our main website and supporting landing pages, email newsletters, ads, social media, trade show signage, and direct mail communications to both our sales team and our end-users.Though my first love will always be writing, I also thrive on the challenges that come with generating leads in a B2B environment. Understanding our audience and their pain points, creating the best ways to reach them, planning media schedules, building relationships with industry press, brainstorming with graphics people to develop ads, tracking leads…I love it all.Specialties: Making Work Fun; Corporate Communications; Marketing Communications; Technical Writing; Lead Generation Strategies, Planning & Implementation; Public Relations; Project Leadership; Media Planning; Trade Show & Event Planning. Show less
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Lutz-JESCO America
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Marketing Assistant
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Sep 1999 - Jun 2001
As Marketing Assistant for Lutz-JESCO America, I coordinated all aspects of the marketing activities for this international industrial pump manufacturing company, including overseeing ad creation and placement, writing and distributing press releases, building relationships with key media contacts, coordinating trade shows, and copywriting and designing sales fliers and technical manuals. As Marketing Assistant for Lutz-JESCO America, I coordinated all aspects of the marketing activities for this international industrial pump manufacturing company, including overseeing ad creation and placement, writing and distributing press releases, building relationships with key media contacts, coordinating trade shows, and copywriting and designing sales fliers and technical manuals.
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Education
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1994 - 1998
Nazareth College
Bachelor of Science - BS, English (Dual Concentration in Professional Communication/Information Design and English Literature)
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