Experience

FREEMAN'S
• United States
• Artists and Writers
• 1 - 100 Employee
• UX/UI Designer & Website Manager

  • Aug 2022 - Present


PROVENANCE COMPANIES

• United States

• Brand Manager, Content Creator, Photo Stylist

  • 2016 - Feb 2023

  Initiate branding efforts across multiple platforms for architectural salvage company. Design content in Adobe Creative Suite for social channels, website, and marketing materials. Collaborate with web designer to improve UX and visual themes of site. Manage external resources and relationships to support in-house projects. Direct and style photo shoots to ensure a cohesive aesthetic. Conceptualize email newsletters and track results in Mailchimp. Maintain website in WordPress by updating SEO-optimized content. Create individualized product literature to support sales team. Show less



Self-Employed

• Real Estate
• 1 - 100 Employee

• Writer, Copywriter

  • 2013 - 2015

  Freelance content creator for a wide variety of lifestyle clients. Select clients include: •Allure •Time Out New York •Kid & Coe •Red Tricycle •Lithe Method •Newton •Cricket's Circle •Wantable Freelance content creator for a wide variety of lifestyle clients. Select clients include: •Allure •Time Out New York •Kid & Coe •Red Tricycle •Lithe Method •Newton •Cricket's Circle •Wantable



DailyCandy

• United States
• Wholesale

• Contributing Editor

  • Apr 2007 - Apr 2014

  Delivered articles, sponsored emails, slideshows, and co-branded banners for national and local markets. Conceptualized branded campaigns valued up to $1M with sales team. Compiled weekly event listings for DailyCandy Kids's seven metropolitan editions (Atlanta, Boston, Dallas, Miami, Philadelphia, Seattle, Washington, D.C.). Wrote all copy for DailyCandy's first mobile app Scout, which was an official nominee at the 2012 Webby Awards. Moderated challenges, and sourced prizes.

• Philadelphia Editor

  • 2010 - 2014

  Scoured the city for up-and-coming talent, tested products and services, and identified trends. Contributed weekly articles on Philadelphia's dining, fashion, and beauty scene. Pitched and produced everything from event guides to slideshows that highlighted the best of Philadelphia.



Cricket's Circle

• Retail

• Copywriter

  • 2014 - 2014

  Crafted content for Cricket's Circle baby registry and weighed in on must-have baby gear. Demystified the overwhelming crop of luxury strollers, minimalist high chairs, and bassinets with straight talk on the pros and cons of each one. Crafted content for Cricket's Circle baby registry and weighed in on must-have baby gear. Demystified the overwhelming crop of luxury strollers, minimalist high chairs, and bassinets with straight talk on the pros and cons of each one.



Madeline Weinrib

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Design Assistant

  • 2002 - 2003

  Assisted with the design of Madeline Weinrib's collection of ready-to-wear; visited domestic factories to oversee production. Managed PR database, handled market requests, and coordinated sample pickups and returns for photo shoots. Assisted with the design of Madeline Weinrib's collection of ready-to-wear; visited domestic factories to oversee production. Managed PR database, handled market requests, and coordinated sample pickups and returns for photo shoots.