Portugal Digital Manager (Freeport Lisboa Fashion Outlet and Vila do Conde Porto Fashion Outlet)

• Sep 2017 - Present

* Actively participate in the construction of advertising campaigns and digital media strategy * Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity. * Implement a range of techniques including paid search, SEO and PPC. * Keep up to date with changes and advances in Digital/social media and advising on new channels and approaches to adopt. * Monitor social media for company mentions and engaging with customers where relevant. * Oversee Digital Marketing budget * Manage the organizations Social Media accounts ensuring all copy/image is relevant for the different platforms. * Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy. Show less

Trainer in the Fashion Production Course

• Oct 2021 - Apr 2023

Digital Marketing Coordinator

• Sep 2015 - Sep 2017

* Management and Optimization of Digital Strategy * Project Management and content production for Freeport new website launched in April 10th 2016 * Planning and analysis of website (freeport.pt) updates and improvements (campaigns, commercial information, e-commerce, etc) on Desktop and Mobile * Community Management for both Facebook and Instagram Page: - Increased Facebook Page likes by 400 000+ - Increased Instagram Followers by 30 000+ * Liaison with publicity agencies for paid advertising campaigns Show less

Digital Marketing Specialist

• Jan 2015 - Aug 2015

* Social Media Strategy&Community Management for lhe following brands: Conversas de Almofada | Herdade do Rocim | Viplant * Strategy, execution, optimization, and reporting of Social Media and Google Adwords Campaigns * Support online projects including: web pages, landing pages, SEO, online/email campaigns and social media initiatives. * Social Media Strategy&Community Management for lhe following brands: Conversas de Almofada | Herdade do Rocim | Viplant * Strategy, execution, optimization, and reporting of Social Media and Google Adwords Campaigns * Support online projects including: web pages, landing pages, SEO, online/email campaigns and social media initiatives.

Social Media Executive

• Mar 2013 - Jan 2015

* Social Media Strategy & Community Management for the following brands: Mazda Portugal | Moulinex Portugal | Rowenta Portugal | Tefal. In the past I also managed IKEA Portugal (until August 2013) and Skoda Portugal (until September 2013) * Digital content activation * Develop and manage online marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages. * Social Media Strategy & Community Management for the following brands: Mazda Portugal | Moulinex Portugal | Rowenta Portugal | Tefal. In the past I also managed IKEA Portugal (until August 2013) and Skoda Portugal (until September 2013) * Digital content activation * Develop and manage online marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages.

PPC Account Executive

• Apr 2011 - Mar 2013

* Implementation,monitorization and optimization of Google Adwords (PPC, GDN, Image Search Ads and Youtube) and Facebook Campaigns * Reporting and conversion measuring. * Implementation,monitorization and optimization of Google Adwords (PPC, GDN, Image Search Ads and Youtube) and Facebook Campaigns * Reporting and conversion measuring.

Marketing and Communications Manager

• Aug 2010 - Feb 2011

* Creation and implementation of digital marketing plan * Creation and promotion of company profile in social networks * Web content production; Implementation and management of e-marketing campaigns (Google Adwords and Facebook Ads) * Support to communication and marketing activities * Creation and implementation of digital marketing plan * Creation and promotion of company profile in social networks * Web content production; Implementation and management of e-marketing campaigns (Google Adwords and Facebook Ads) * Support to communication and marketing activities

Marketing and Communications Manager

• Dec 2009 - Jul 2010

* Implementation of communication plan * Creation and promotion of company profile in social networks * Establishment of partnerships * Management of company's website * Support to sales department * Implementation of communication plan * Creation and promotion of company profile in social networks * Establishment of partnerships * Management of company's website * Support to sales department

Marketing and Communications Manager

• Apr 2008 - Nov 2009

* Creation and development for both internal and external communication * Management of the operations evolving the production and pre-production of the communicational materials * Implementation of e-marketing campaigns * Elaboration and translation of simple and technical texts in English and Spanish * Development and management of website content Database management * Commercial support to existing clients and acquisition of new clients * Creation and development for both internal and external communication * Management of the operations evolving the production and pre-production of the communicational materials * Implementation of e-marketing campaigns * Elaboration and translation of simple and technical texts in English and Spanish * Development and management of website content Database management * Commercial support to existing clients and acquisition of new clients

Process Manager

• Oct 2006 - Apr 2008

Process Technician

• Jul 2004 - Nov 2006

Administrative Assistant/Densitometry Technician

• Apr 1997 - Jun 2004