CRO Strategist

• May 2023 - Present

UX/UI designer

• Sep 2021 - Present

Research and UI design for web projects with different agencies in Colombia with US clients **Responsibilities:** - Web design using Atomic Design as the main methodology - Design focusing on UX best practices for different interfaces - Constant communication with marketing agencies (main clients) Research and UI design for web projects with different agencies in Colombia with US clients **Responsibilities:** - Web design using Atomic Design as the main methodology - Design focusing on UX best practices for different interfaces - Constant communication with marketing agencies (main clients)

Conversion Rate Optimization Analyst

• Jan 2022 - Mar 2023

Research, audit, planning and testing ecommerce sites using heat maps, A/B testing tools, upselling apps and Shopify apps for ecommerce clients based in the US. **Responsibilities** - Team Leader and CRO coach - CRO brief creation based on collected data - User research - QA testing - Management of client's incremental revenue - Guide technical setup team to solve issues - Manage and develop design team Research, audit, planning and testing ecommerce sites using heat maps, A/B testing tools, upselling apps and Shopify apps for ecommerce clients based in the US. **Responsibilities** - Team Leader and CRO coach - CRO brief creation based on collected data - User research - QA testing - Management of client's incremental revenue - Guide technical setup team to solve issues - Manage and develop design team

Digital Project Manager

• May 2021 - Sep 2021

Casual Sushi is a web design and development agency for companies in the United States and Europe. **Responsibilities:** - Create of work plans - Communication and team management through agile methodologies - Control of the customer experience during the different stages of the project and constant communication. Casual Sushi is a web design and development agency for companies in the United States and Europe. **Responsibilities:** - Create of work plans - Communication and team management through agile methodologies - Control of the customer experience during the different stages of the project and constant communication.

Project Manager

• Dec 2020 - May 2021

IDS is one of the most important Inbound Marketing agencies in Latin America, specialized in Hubspot. **Responsibilities:** - Perform onboarding of new clients and communication management with the team. - Support for the Customer Success team - Constant communication with the client, managing expectations and experiences with the CRM (Hubspot) - Planning of milestones according to the inbound marketing plan and execution of the project in the hands of copywriters… Show more IDS is one of the most important Inbound Marketing agencies in Latin America, specialized in Hubspot. **Responsibilities:** - Perform onboarding of new clients and communication management with the team. - Support for the Customer Success team - Constant communication with the client, managing expectations and experiences with the CRM (Hubspot) - Planning of milestones according to the inbound marketing plan and execution of the project in the hands of copywriters, designers, strategists and developers Show less IDS is one of the most important Inbound Marketing agencies in Latin America, specialized in Hubspot. **Responsibilities:** - Perform onboarding of new clients and communication management with the team. - Support for the Customer Success team - Constant communication with the client, managing expectations and experiences with the CRM (Hubspot) - Planning of milestones according to the inbound marketing plan and execution of the project in the hands of copywriters… Show more IDS is one of the most important Inbound Marketing agencies in Latin America, specialized in Hubspot. **Responsibilities:** - Perform onboarding of new clients and communication management with the team. - Support for the Customer Success team - Constant communication with the client, managing expectations and experiences with the CRM (Hubspot) - Planning of milestones according to the inbound marketing plan and execution of the project in the hands of copywriters, designers, strategists and developers Show less

Account Manager

• Nov 2019 - Nov 2020

Endrock is a Growth Marketing agency, specialized in eCommerce, for companies at the US working with a remote team in Colombia. **Responsibilities:** - Planning, execution and control of UI design, email marketing and front-end development projects (specialized in Shopify, through agile methodologies). - Constant communication with the client and the team. - Leadership of the Account Management team - QA of email campaigns, design and development. Endrock is a Growth Marketing agency, specialized in eCommerce, for companies at the US working with a remote team in Colombia. **Responsibilities:** - Planning, execution and control of UI design, email marketing and front-end development projects (specialized in Shopify, through agile methodologies). - Constant communication with the client and the team. - Leadership of the Account Management team - QA of email campaigns, design and development.

Digital Strategist

• Feb 2018 - Nov 2019

MTD is a marketing agency in Colombia specialized in branding for small and medium-sized companies from Latin America. **Responsibilities:** - Planning and management of digital marketing projects, from brand design to web design. - Communication with the customer. - Strategic planning of brand design and web design projects - Control of communication with the client and the UI and brand design team - Research of design trends and brand positioning strategies MTD is a marketing agency in Colombia specialized in branding for small and medium-sized companies from Latin America. **Responsibilities:** - Planning and management of digital marketing projects, from brand design to web design. - Communication with the customer. - Strategic planning of brand design and web design projects - Control of communication with the client and the UI and brand design team - Research of design trends and brand positioning strategies