Experience

Natural Retreats

• United States
• Travel Arrangements
• 100 - 200 Employee

• Senior Copywriter

  • May 2021 - Present

  Develop creative concepts and write engaging copy for campaign assets, including marketing collateral, web copy, social media, and email campaigns. Create and manage content calendar for the two travel blogs. Rigorously proofreads Communication Team’s work, trained junior proofreader, and serve as Associate Editor for Beach Life Magazine.



Bennett Vallée Communications

• Copywriter/Publisher/Editor

  • Jul 2003 - Jun 2021

  Developed copy and web content for the St. Joe Company’s new Origin’s neighborhood and commercial district to attract new buyers and leasing tenants. Wrote and developed posts for Simpleview, Inc., a destination marketing firm. Researched travel destinations and wove high-ranking keywords into posts effectively. Edited course guides and descriptions for a large law firm that offers online education and certification courses. Created ebooks. Streamlined course calendar and added… Show more Developed copy and web content for the St. Joe Company’s new Origin’s neighborhood and commercial district to attract new buyers and leasing tenants. Wrote and developed posts for Simpleview, Inc., a destination marketing firm. Researched travel destinations and wove high-ranking keywords into posts effectively. Edited course guides and descriptions for a large law firm that offers online education and certification courses. Created ebooks. Streamlined course calendar and added visuals and product pages to the course website and newsletter. Successfully pitched the concept of a town magazine, the Rosemary Thymes, to the Rosemary Beach POA. Managed ad sales, print budget, layout, story lists, and distribution. Gradually increased distribution from 32,000 to 60,000 issues each year. Developed a new layout and design for The Seaside Times. Added full color to the formally black and white newspaper. Increased from four to six issues per year, dramatically improving ad revenue. Grew distribution by 60%. Instrumental in securing newspaper racks that fit Seaside’s aesthetic and obtained community distribution points. Wrote for Beach Happy Magazine, 30a.com, VIE Magazine, Babble, Birmingham Magazine, and more. Show less



Scenic Walton

• Content Marketing Consultant

  • Nov 2019 - May 2021

  Santa Rosa Beach, Florida, United States Grew social media following for Scenic Walton by more than 40%. Created newsletter template. Implemented content planning system. Built website pages and added those to the larger Scenic America website platform.



30A Kids Club

• Publisher

  • Jan 2016 - Jan 2018

  Santa Rosa Beach, Fl Created and developed magazine concept. Wrote, edited, managed a freelance staff, and published and distributed 96,000 copies of 30A Kids Club Magazine. Worked with the Walton County school district to distribute directly to elementary students. Provided a sense of community for local families with young children.



Cornerstone Marketing & Advertising

• Director of Public Relations

  • Jun 2002 - Oct 2003

  Director of Public Relations for Cornerstone Marketing and Advertising in Grayton Beach, Fl. Wrote press releases, obtained press for client base and assisted with the creation of ad campaigns.