Experience

Tompkins Financial Corporation

• United States
• Financial Services
• 100 - 200 Employee

• EVP, Corporate Marketing

  • May 2014 - Present

• SVP, Corporate Marketing

  • Mar 2012 - May 2014



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Chase Private Client Marketing Executive

  • 2007 - 2009

  Directed marketing approach for a start up banking and investing value proposition for the affluent branch based customer. Responsible for marketing infrastructure, web presence and ongoing customer acquisition and retention programs.

• Retail Re-branding Project Lead

  • 2004 - 2007

  Led initiative to re-brand Bank One to Chase in fourteen branched states with 1300 branches and 2500 ATMs and across multiple national businesses. Scope included all product, process, systems and brand change impacts for employees and customers from both heritage organizations. Led cross line of business team to re-brand Bank of New York branches to Chase.

• Retail Marketing Executive

  • 2000 - 2004

  Directed strategic approach, planning, development and execution of marketing programs to acquire, retain and cross-sell retail customers.

• Affluent Marketing and Internal Communications Executive

  • 1998 - 2000

  Directed development and implementation of marketing plan for investment and deposit products in support of brokerage, personal trusts and estate and retirement planning. Led team charged with developing internal communications to 1000+ employees.

• Marketing Communications Manager

  • 1988 - 1998

  Held a variety of marketing positions including Director of Advertising and Director of Merchandising in support of consumer, small business and middle market businesses.



Monroe Savings Bank

• Rochester, New York Area

• Assistant Vice President, Marketing & Corporate Planning

  • 1979 - 1988

  Areas of responsibility included product development and management, marketing communications, product profitability and management of regulatory agencies. Areas of responsibility included product development and management, marketing communications, product profitability and management of regulatory agencies.