Experience

Cristo Rey Richmond High School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Advancement

  • May 2020 - Present

  DIRECTOR OF ADVANCEMENT (April 2020- present) Successfully administer giving campaigns to support a high school that educates young people of limited economic means through a rigorous college preparatory curriculum, integrated with a relevant work study experience. • Led and manage a team of five advancement staff. • Led Board of Director Advancement Committee in raising $7.5M in a five phased capital campaign. • Created, designed and implemented annual fund campaigns which led to doubling the annual fund from $900k to $1.8M. • Created the Corporate Readiness Institute and implemented a marketing and fundraising strategy and collateral in order to recruit corporate partners. Raised $600k towards this effort. • Manage a portfolio of 100 donors who give five figure gifts towards operating and capital initiatives. • Facilitated and Managed 10-15 grants annually obtaining $1.2M towards operating and capital support. • Lead, Support and Manage the CEO and Board of Directors with fundraising donor management and stewardship best practices. • Negotiated, acquired and implemented new donor management system, Blackbaud Raisers Edge NXT. • Produced internal fundraising policies and procedures.



The Faison Center

• Richmond, VA

• Direct Mail and Grantwriter

  • Aug 2019 - Apr 2020

  • Designs, creates and manages all appeals and collateral as part of annual fundraising for unrestricted $1M Faison Fund, capital campaigns and other special fundraising efforts. • Generates strategies to acquire new donors, renew existing donors, analyze outcomes and modify strategies and tactics to grow average gift size over time through segmentation and messaging. • Composes, formats and submits foundation, corporate and individual proposals defining scope and concepts regarding the organization’s fundable priorities. Creates and maintains tracking system for grant submission, grant receipt and grant reporting.



SDR & Associates LLC

• Richmond, VA and Boston, MA Area

• Principal

  • Jan 2001 - Aug 2019

  I provide management consulting, project management, marketing and fundraising strategy for higher education institutions, independent schools and non profit organizations. Clients include: Boston College Harvard Business School Council for the Advancement and Support of Education Noble and Greenough School Full Circle Grief I provide management consulting, project management, marketing and fundraising strategy for higher education institutions, independent schools and non profit organizations. Clients include: Boston College Harvard Business School Council for the Advancement and Support of Education Noble and Greenough School Full Circle Grief



University of Virginia Curry School of Education

• Charlottesville, Virginia Area

• Director of Annual Giving

  • Apr 2018 - Apr 2019

  I championed fundraising campaigns and programs for a diverse 120+ portfolio of gifts ranging from $1K to $25k. I created and administered giving campaigns to support the higher education school for students of education. I identified and developed 120 prospects and coordinated donor visits. I organized a student giving campaign, Honor an Educator campaign, and cultivated a business partnership with UVA Central Advancement Annual Giving group. Mentored graduate interns, and directed and stewarded Senior Gift program. ♦ Exceeded goal of $600K in 2018 due to effective program development, event planning, volunteer management, and community outreach. ♦ Increased the Dean’s Circle donor pool by 20% after instituting a new charter parent program. ♦ Accomplished acquisition of a $25K grant for the UVA Giving-to-Hoos Day event.



Reach Out and Read

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Executive Director

  • Jan 2008 - Apr 2018

  I provided stewardship over corporate, foundation, and individual donors, as well as partnership management. I spearheaded a non-profit organization that promotes books and reading at pediatrician’s offices. I developed strategic plans, goals and objectives, and evaluated the program using KPIs. I delivered products and services to 124,000 children, while consistently maintaining a GuideStar 4 star quality rating. I optimized program management, vendor management, and customer relationship management to drive program success. ♦Mentored interns through partnerships with Southern Education Foundation and University of Richmond Bonner Scholar program. ♦ Excelled at financial management through accounting, competitive pricing, and skilled contract negotiations to achieve cost reductions and efficient budgeting of a $500K annual budget. ♦ Acquired $1.5M in funds over ten years by designing professional sales and marketing strategies for fundraising. ♦ Supplied business writing for 20-25 grants that gained $150K to $200K in grant funding each year. ♦ Leveraged public relations, media planning, and multi-channel marketing to provide publicity and advertising for brand awareness, such as arranging a physician appearance on NBC’s Today Show. ♦ Empowered 500 medical providers at 165 locations with training for program development. ♦ Served as a lobbyist with the national team to attain $5M in funding from state legislators for five consecutive years. ♦ Formed the Medical Champion Network to establish and maintain professional partnerships with organizations, such as the American Academy of Pediatrics, nurse practitioners and educator associations. ♦ Analyzed site performance and created a rating system tool that was used nationally at 6,500 sites.