VP of Content

• Jul 2021 - Present

Director, Digital Content

• Nov 2020 - Jul 2021

Digital Content Manager

• Oct 2019 - Nov 2020

• Led all content efforts to bring the new brand to life through engaging, impactful storytelling across multiple platform. Developed and reinforced key messaging with a strong emphasis on increased traffic and engagement for B2C and B2B channels.• Drove the content strategy from ideation to creation by formulating and executing the content calendar, including blogs, emails, social media, website copy, and expert tips.• Contributed to the increase of vipHomeLink’s online presence, including the addition of more than 600 followers on LinkedIn, in less than four months through the development and publishing of thought-leadership articles.• Updated and maintained a content library of more than 200 expert tips, adding internal links and media and revising to adhere to the brand voice. • Conceived and delivered content related to the company’s new podcast, set to launch in February 2020. Show less

Web Copywriter

• Dec 2018 - Oct 2019

• Key role promoting services and conveying thought leadership using clear, concise copy that communicates features and benefits in a compelling manner. • Completed three campaigns, each with a budget of $700k, in just under two months • Took complete control over the writing of the Advisory's blog Reality Check, either writing the blogs or assigning posts to team members and freelancers. • Maintained and updated all the web pages for Advisory, including more than 10 pages weekly, each page optimized for search. • Interviewed SMEs and/or partners of the firm to create client stories for the tax business; wrote drafts highlighting the firm's services within three weeks, which led to an ongoing series of client stories. • Conceived and delivered all content for the launch of a new service, the KPMG Mid-Market, including web pages, nurture stream emails, and perspective articles Show less

Senior Editor/Team Leader - Content

• Jun 2016 - Jul 2018

• Led efforts to convert marketing strategy and business needs into effective communication with a strong call to action. • Successfully generated engaging marketing copy and content, including emails, blogs, advertorials, landing pages, infographics, scripts and magazine articles. • Liaised with sales, promotions and digital marketing departments to identify potential obstacles and design efficient solutions.• Coordinated creation of “Liberty Travel Brand Voice” to be produced through all marketing channels, honing the tone and syntax through content production and copyediting. • Generated and won page one placement on Google organically for Liberty Travel’s product webpages; rewrote more than 20 core product and vacation package pages utilizing SEO buyer key-phrases and expanded meta descriptions for website; pages ranked higher than competitors JetBlue and Expedia. Show less

Copywriter

• Dec 2013 - Jun 2016

• Wrote, edited and published blog posts, advertorials and magazine articles. • Collaborated with hotel and sightseeing partners to create advertorial content. • Compiled a weekly newsletter to be sent to travel agent partners. • Brainstormed and executed content calendar for blog uploads and social media posts in accordance to the campaign schedule.• Operated social media platforms for GOGO Vacations and expanded the brand’s digital presence.• Expanded On the Go: A Magazine for Travelers from 48 pages to 72 pages, incorporating columns from renowned travel bloggers and doubling the magazine’s ad revenue within two years. Show less

Load Coordinator

• Nov 2010 - Dec 2013

• Executed contracts, promotions and revisions for suppliers in Mexico, one of Flight Centre’s core markets. • Worked closely with hotel representatives to confirm contract and revisions. • Monitored deadlines for campaigns and promotions.• Assumed AMResorts, one of the company's largest accounts with 22 resorts; tasked with moving the account from manual loading to direct connect; completed the entire sequence on all hotels over a three-month period.• Awarded additional accounts to load onto direct connect; became the lead tester for additional direct connect projects. Show less

Freelance Writer

• Dec 2009 - Sep 2014

• Capitalism and Other Stories - Kickstarter Anthology (September 2014) • Short story "A Girl's Best Weapon" in Women's Anthology Volume 3 for GrayHaven Comics (May 2014) • Short story "Punking Santa" in the Twisted Christmas Anthology for It's Like That Studios (December 2013) • Short story "The Many Shades of Red" in You Are Not Alone Anthology for GrayHaven Comics (September 2013) • Destiny's Fate, comic miniseries (2012-2013) • Short story "The Viewer" in America's Got Stories Vol. 1 (July 2011) Show less

Writing Consultant

• Sep 2004 - Jun 2008

• Assisted students in writing and revising research papers and senior theses • Aided students with developmental and physical disabilities through the writing process • Performed in-class assistance for professors • Worked with students in Strategic Business course for entire semesters, meeting with students bi-weekly to help produce and edit their final business paper, which were upwards of 100 pages. • Assisted students in writing and revising research papers and senior theses • Aided students with developmental and physical disabilities through the writing process • Performed in-class assistance for professors • Worked with students in Strategic Business course for entire semesters, meeting with students bi-weekly to help produce and edit their final business paper, which were upwards of 100 pages.

Advertising and Promotions Intern

• Sep 2007 - Dec 2007

• Compiled the market share report and Nielsen reports for New York and California offices • Organized advertisers’ files, custom publishing materials, and comic books library • Packed media kits and monitored inventory • Compiled the market share report and Nielsen reports for New York and California offices • Organized advertisers’ files, custom publishing materials, and comic books library • Packed media kits and monitored inventory