Experience

Cutter's Mill -- The Natural Pet Place

• Retail
• 1 - 100 Employee

• Executive Vice President/COO

  • Mar 2005 - Present

  Joined the Company at it's inception. Developed corporate vision, long term strategic plan and corporate branding effort. Additional responsibilities include vendor relationship management, investor relations, financial forecasting, budgeting, team building, training, process management, design and implementation of annual external advertising and internal marketing program, and in-store merchandising.Key accomplishments:Vendor funded marketing program is a profit-center for the CompanyAwarded 2012 Retailer of the Year for Marketing & Merchandising by Pet Product NewsSpeaker at the Pet Industry Executive Summit in 2011 and 2013



Scarlett, Pet and Animal Feeds

• Marketing Director

  • Sep 2000 - Present

  Responsibilities include key account management, business development, product management, line extensions creation, packaging design, promotional activities, training and sales, event and promotional activities.Key accomplishments:Development of distributor networkKey account sales and on-going managementNew packaging launch, 2012 Responsibilities include key account management, business development, product management, line extensions creation, packaging design, promotional activities, training and sales, event and promotional activities.Key accomplishments:Development of distributor networkKey account sales and on-going managementNew packaging launch, 2012



Little Souls, Inc.

• United States
• Civic and Social Organizations

• Caretaker of the Big Picture

  • Aug 1997 - May 2001

  Recruited as Chief Operating Officer for a high-end home decor company by the Board of Directors to turnaround the Company. The Company was profitable within 5-month period due to the reduction of production costs by 16%, a decreased inventory value of 22%, and restructured wholesale pricing. Areas of responsibility included product development, operations, finance and banking relationship management, human resources, sales & marketing. Key accomplishments:Award of the 2000 Saks Fifth Avenue holiday windows in New York CityLicensing agreement with Hasbro, Inc.Licensing agreement with Christopher Radko CompanyNational account management included Neiman Marcus, Saks, Bloomingdale's and QVCManagement of the non-profit sector of the business



PAWS Discount Pet Food

• Executive Vice President/COO

  • Oct 1992 - Aug 1997

  Managed a 9-store pet food & supply chain focusing on operations, training, procurement, investor relations, strategic planning, vendor partner development, sales and marketing. Increased gross margin by 14% via inventory management, product assortment, line reviews and employee training. Key accomplishments:Increased sales 31% (store-to-store comp) over a four-year period via an internal marketing program during the most competitively-challenging time in the Company's history.Developed internal marketing/loyalty program, which was fully vendor funded and became a profit center for the Company, while nearly eliminating customer attrition.The Company was purchased by Petco in 1997 and the loyalty program became the Petco Pals program, which is fully operational today.



Nutri System Inc.

• Vice President, Food Marketing

  • Jun 1986 - Jun 1992

  Senior management team member responsible for all facets of domestic and international product development, procurement, quality assurance, customer service, and shipping of food products from five national distribution centers. Additional responsibilities included franchisee management, center operations and training. Key accomplishments: Joined the Company in 1986 as a product analyst. Promoted consistently assuming the position of Vice President in 1991 (five-year period). Increased margin by over 20+ points by re-engineering products and packagingDecreased inventory by over $14M, or over 34%, with the enhancement of forecasting and JIT inventory systemEnhanced process management to streamline logistic systems and reduced costs