Experience

Salem Terrace At Harrogate

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Sales & Marketing

  • Sep 2019 - Present

  Sales and marketing for assisted living and memory care.



Hermitage in Roanoke

• Director of Sales & Marketing

  • Sep 2013 - Aug 2019

  Interview and process all applications for resident admission. Maintain all records of sales, marketing activities, reports, and goals. Develop and maintain current lead prospects in the lead management system. Oversee the yearly marketing budget. Conduct competitive analysis quarterly. Responsible for meeting yearly sales and revenue goals. Community outreach programs to include doctors, elder law attorneys, administrators, church organizations, and civic groups to educate the public about services available in senior living.



Emeritus at Roanoke

• Senior Community Relations Director

  • Jun 2009 - Jul 2013

  Managed Community Relations Directors in SW Virginia communities. Implemented quarterly marketing plans, monitored budget, and tracked results. Designed and led special events and presentations for community education. Met occupancy and revenue goals for assigned community. Assisted with the training of new marketing directors. Maintained brand image through high quality customer experiences.



Raleigh Courth Health & Rehab

• Admissions Director

  • Jan 2009 - Jun 2009

  Marketed rehab and skilled nursing services to area hospitals, physicians, and general public. Facilitated events and forums for community education. Accountable for daily census for 120 bed facility. Handled admission procedures with incoming patients. Communicated and enforced admission procedures with staff. Developed long term relationships with referral sources.



Design Marketing

• Sales Account Manager

  • Nov 2002 - Jan 2009

  Strategic sales penetration within existing program accounts. Creation and implementation of sales and marketing plan. Direction of C-level account executives on planning and implementation of companywide events. Direct client contact, sales quotes, quarterly client sales meetings, and any required travel to retain accounts. Negotiated supplier contracts to secure competitive pricing for national accounts.