Experience

AAA National

• United States
• Consumer Services
• 200 - 300 Employee

• Manager, National Promotions & Communications

  • Jul 1996 - Present

  Manage promotional opportunities for the association that extend, enhance and preserve the AAA brand in the national marketplace, including promotions with entertainment companies; manage national membership programs for AAA; plan, develop, implement and manage associated activities, including budgets, to support promotional projects; responsible for directing and implementing Brand & Membership department communications projects/programs, including the AAA PetSpot, which has expanded to include 13 clubs with more than 18 million members and has positively impacted membership joins and renewals and resulted in dozens of new local pet partners; and Turbo, providing key program management support, including serving as a liaison for participating clubs in their planning and promotion of the animated film and AAA/DreamWorks partnership. Show less



University of Central Florida

• United States
• Higher Education
• 700 & Above Employee

• Assistant Professor

  • 1992 - 1996

  Taught junior- and senior-level courses in public relations principles, including crisis management, writing for public relations, advertising campaigns and copywriting and a grammar review course. Supervised student public relations, marketing and advertising internships with more than 150 area corporations, firms, agencies. Taught junior- and senior-level courses in public relations principles, including crisis management, writing for public relations, advertising campaigns and copywriting and a grammar review course. Supervised student public relations, marketing and advertising internships with more than 150 area corporations, firms, agencies.



The Keating Group

• New York City

• Manager of Public Relations

  • 1990 - 1992

  Managed public relations department for firm specializing in the international marketing of travel and tourism. Developed and implemented creative strategies and public relations programs; supervised accounts; pitched stories to media; wrote public relations materials. Clients included the Turks and Caicos Islands Tourist Board and Guam Visitors Bureau. Managed public relations department for firm specializing in the international marketing of travel and tourism. Developed and implemented creative strategies and public relations programs; supervised accounts; pitched stories to media; wrote public relations materials. Clients included the Turks and Caicos Islands Tourist Board and Guam Visitors Bureau.



Carole Sorell Incorporated

• New York City

• Vice President

  • 1980 - 1990

  Managed client accounts and developed new business for public relations firm specializing in cultural affairs; developed and implemented public relations programs for corporate and non-profit clients; supervised staff of six; direct contact with print and broadcast media in New York City metro area, nationally, and internationally; managed special events and worked with staffs of key political and cultural dignitaries; wrote and edited public relations materials. Managed client accounts and developed new business for public relations firm specializing in cultural affairs; developed and implemented public relations programs for corporate and non-profit clients; supervised staff of six; direct contact with print and broadcast media in New York City metro area, nationally, and internationally; managed special events and worked with staffs of key political and cultural dignitaries; wrote and edited public relations materials.